I build distinctive brand identity systems end-to-end—logo, color, typography, guidelines—then take them into web, motion, and customer-facing assets. I direct the creative rationale from concept to shipped brand, presenting and defending the thinking directly to founders and executive teams. I’ve worked both founder-side and as a consultant: building a brand from zero and as the hired partner defining one for someone else. I’m comfortable moving fast with an AI-native workflow to prototype in code, generate visuals, and keep production speed high without losing craft.…I build distinctive brand identity systems end-to-end—logo, color, typography, guidelines—then take them into web, motion, and customer-facing assets. I direct the creative rationale from concept to shipped brand, presenting and defending the thinking directly to founders and executive teams. I’ve worked both founder-side and as a consultant: building a brand from zero and as the hired partner defining one for someone else. I’m comfortable moving fast with an AI-native workflow to prototype in code, generate visuals, and keep production speed high without losing craft.WWWW…