Available to hire
I am Juliana Santos, a Berlin-based designer and innovation strategist with 15 years of client-facing experience in the creative industry. I blend creative and analytical thinking, with a solid background in user experience, design research, and trend foresight to deliver human-centered products and services.
I have led multidisciplinary teams on projects for startups and major FMCG brands across Europe, Asia, and Latin America, coordinating between creative teams and manufacturing partners. My work spans product design, packaging, retail environments, and hardware-software integrations, with a strong focus on sustainability and the circular economy.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
German
Fluent
Work Experience
Strategic Lead Designer & Researcher (Freelancer) at Freelancer
January 1, 2023 - PresentLed multidisciplinary design and innovation teams on projects for global brands including Cargill, Nestlé, and Avon. Defined design strategy and environmental impact analyses in collaboration with stakeholders across Latin America, Europe and Asia. Coordinated between creative teams and manufacturing partners to deliver sustainable product concepts and hardware prototypes.
Senior Industrial Designer at TRIPLE A
August 1, 2023 - February 1, 2024Contributed as Senior Industrial Designer, collaborating with cross-functional teams on packaging and product design for global brands; ensured manufacturability and user-centric outcomes. Supported sustainability objectives and contributed to the design language across projects, working with clients such as Cargill, Nestlé, Avon, Mondelēz and Schüco.
Product Design & Research Entrepreneur (LIMEN Incubation Program) at LIMEN Incubation Program
November 1, 2022 - June 1, 2023Led design and research initiatives for startups and major clients, including Cargill, Nestlé, Avon, Mondelēz and Schüco. Defined visual guidelines for retail and interior design projects and completed MotionLab.Berlin’s HardTech accelerator with a perfume diffuser smart device and app, refining product-market fit through user research and delivering hardware prototypes in 6 months. Gained deep training in investor readiness, business modeling, and scalable manufacturing within Germany’s startup ecosystem.
Senior Product Designer at TÁTIL DESIGN
January 1, 2010 - January 1, 2016Worked on global brand projects with a focus on sustainability, biomimicry and circular economy. Led concept development, prototyping and production phases for fragrances and consumer products, and prepared business proposals and client presentations for manufacturers.
Education
Bachelor of Arts - Industrial Design at UNESP Bauru
January 11, 2030 - January 1, 2025Business Intelligence at Frauenloop
January 11, 2030 - December 1, 2025Empowerment Lab | Frauenalia at Frauenalia
January 11, 2030 - January 1, 2024Forward Programme / McKinsey Academy at McKinsey Academy
January 11, 2030 - January 1, 2023Strategic Foresight to Positive Change at Service Design College
January 11, 2030 - January 1, 2022UX Research and Design at HEC Montréal
January 11, 2030 - January 1, 2021Engineering Design for a Circular Economy at Delft University
January 11, 2030 - January 1, 2016Business Design for Change at Sense Lab
January 11, 2030 - June 16, 2026Qualifications
Industry Experience
Consumer Goods, Manufacturing, Retail, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
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