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Creative strategist and influencer marketing professional with 6+ years of experience building creator programs, running paid social campaigns, and driving measurable growth for startups and consumer brands. Comfortable owning end-to-end strategy and execution—from outreach and partnership operations to Meta performance optimization and reporting—building scalable influencer and social systems in remote environments.…Creative strategist and influencer marketing professional with 6+ years of experience building creator programs, running paid social campaigns, and driving measurable growth for startups and consumer brands. Comfortable owning end-to-end strategy and execution—from outreach and partnership operations to Meta performance optimization and reporting—building scalable influencer and social systems in remote environments.

Julian Matti

Influencer Marketing Manager, Marketing Consultant, Creative Strategist, +2

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Creative strategist and influencer marketing professional with 6+ years of experience building creator programs, running paid social campaigns, and driving measurable growth for startups and consumer brands. Comfortable owning end-to-end strategy and execution—from outreach and partnership operations to Meta performance optimization and reporting—building scalable influencer and social systems in remote environments.…Creative strategist and influencer marketing professional with 6+ years of experience building creator programs, running paid social campaigns, and driving measurable growth for startups and consumer brands. Comfortable owning end-to-end strategy and execution—from outreach and partnership operations to Meta performance optimization and reporting—building scalable influencer and social systems in remote environments.

Available to hire

Creative strategist and influencer marketing professional with 6+ years of experience building creator programs, running paid social campaigns, and driving measurable growth for startups and consumer brands.

Comfortable owning end-to-end strategy and execution—from outreach and partnership operations to Meta performance optimization and reporting—building scalable influencer and social systems in remote environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tagalog

Advanced

Work Experience

Social Media & Influencer Marketing Manager at ELO S Thermal

October 1, 2025 - June 1, 2026

Identified and re-engaged dormant podcast partners, proposing sponsorships that produced a sponsored clip reaching 53,000+ views and 37,000+ likes, driving a 236% spike in monthly content interactions and a 135% increase in overall views for ELO S Thermal’s Instagram account. Built the brand’s influencer marketing infrastructure from scratch, including a tiered ambassador program (“The Field Team”), a Notion-based creator database, and a podcast partnership outreach pipeline. Led end-to-end influencer marketing operations: sourcing, vetting, and managing creator partners across Instagram and TikTok; coordinating content deliverables; and tracking performance to inform ongoing strategy. Developed brand copy and platform-specific creative direction for Instagram and TikTok while maintaining consistent brand voice aligned with the company’s premium outdoor performance positioning.

Freelance Social Media Strategist at FixZ a

September 1, 2025 - October 1, 2025

Diagnosed a failing Meta conversion campaign for a new market entry and pivoted to a data-first strategy combining organic content, paid ads, and direct messaging to build algorithm foundations from scratch. Managed Meta campaigns on a NZD 582.69 budget, achieving a 2.6% CTR (exceeding a 0.9–1.9% industry benchmark) and generating 1,872 quality clicks at $0.31 CPC. Reduced early-stage customer acquisition costs by 60–70% by restructuring campaign objectives and segmenting audiences across tradie and customer profiles. Installed and calibrated the Meta Pixel from scratch for accurate conversion tracking, retargeting, and optimization. Optimized landing pages and sales funnels in GoHighLevel to improve lead capture and streamline the customer journey.

Influencer Marketing Consultant (Project Engagement) at Strideline Socks

February 1, 2025 - May 1, 2025

Built and managed a high-volume influencer outreach pipeline from scratch, contacting 25–50 creators per day on Instagram while maintaining a Google Sheets creator-tracking database for sourcing, vetting, and campaign coordination. Tracked partnership performance and ROI across creator campaigns to inform creator strategy and optimize budget allocation. Conceptualized and executed influencer marketing strategies designed to attract new audiences and drive sales through structured creator partnership programs.

Content Manager at Precision Social

September 1, 2023 - February 1, 2025

Developed and executed multi-platform social media strategies for client brands across industries, driving measurable increases in engagement, conversions, and brand visibility. Produced SEO-optimized content and strategic copywriting for digital campaigns, supporting sustained audience growth across managed accounts. Collaborated cross-functionally to streamline content production workflows, improving consistency and reducing turnaround time.

Social Media Support at Lensa

December 1, 2022 - October 1, 2023

Managed social media content and community engagement to help improve user retention and platform interaction. Wrote compelling copy and optimized automated messaging workflows to increase audience engagement and campaign performance.

Founder & Head of Marketing at nanam.bcd

June 1, 2020 - January 1, 2025

Launched and scaled an F&B business from zero, personally owning marketing, operations, and customer engagement; achieved a 10–15%+ increase in average monthly revenue via social and digital channels. Developed end-to-end Instagram and Facebook campaigns including paid ads, influencer collaborations, giveaways, and limited-time offers to grow a loyal local customer base. Applied social proof practices (testimonials and user-generated content) to strengthen brand trust and managed complete brand identity across customer touchpoints.