Juliana Betz

Brand director for HyO, focused on youth and contemporary fashion. Designed Y2K-inspired collections and developed limited-edition trend pieces to test consumer response before mass production. Led a small design team of three people. Created and developed complete collections, mood boards, colour palettes, and material selection with the brand's DNA. Researched global trends and adapted them to the brand. Advised factories on final product measurements and quality control. Supervised fittings with models to ensure correct sizing. Guided local manufacturers during onsite visits to foreign suppliers (China and USA) on fabric and material selection to meet quality standards. Analyzed sales trends with the purchasing department to steer future product development.

Brand director for classic men's fashion. Developed mood boards, colour palettes, and material selection aligned with the brand DNA. Presented physical garment collections and concepts. Led meetings with local fabric suppliers to select fabrics for upcoming collections, ensuring quality standards. Collaborated with fabric suppliers on collection development and guided onsite visits to India, China, Colombia and the USA to ensure fabric and trim quality.

Directed the Classic Women's Wear brand. Created mood boards, colour palettes, and material selection consistent with the brand DNA. Presented physical garment collections, and conducted meetings with local suppliers to select fabrics for upcoming collections. Assisted senior team on onsite visits to the USA to guide fabric and material selection for quality control. Developed technical sheets and product specifications; conducted fittings to ensure correct sizing.