B2B marketing experience with more than 5 years in the tech sector, executing programs and email campaigns end-to-end. Highlights include: Delivered a 60% increase in pipeline through targeted campaigns. Managed and tracked a budget of $190K effectively. Worked cross-functionally with 4+ teams globally. Executed 24+ global webinars in 2024 and 72 in-person events in 2018. Led countless email, social, and direct campaigns. Created and repurposed graphic and written content for different platforms, personas, and stages of the buyer journey. Supported sales and consumer teams with campaigns and sales enablement materials (decks, presentations, one-pagers, etc.). I am a problem-solver, program manager, creative thinker, and team player, ready to step up with my experience and skills to drive growth.…

Juliana Betancourt

B2B marketing experience with more than 5 years in the tech sector, executing programs and email campaigns end-to-end. Highlights include: Delivered a 60% increase in pipeline through targeted campaigns. Managed and tracked a budget of $190K effectively. Worked cross-functionally with 4+ teams globally. Executed 24+ global webinars in 2024 and 72 in-person events in 2018. Led countless email, social, and direct campaigns. Created and repurposed graphic and written content for different platforms, personas, and stages of the buyer journey. Supported sales and consumer teams with campaigns and sales enablement materials (decks, presentations, one-pagers, etc.). I am a problem-solver, program manager, creative thinker, and team player, ready to step up with my experience and skills to drive growth.…

Available to hire

B2B marketing experience with more than 5 years in the tech sector, executing programs and email campaigns end-to-end. Highlights include:

Delivered a 60% increase in pipeline through targeted campaigns.

Managed and tracked a budget of $190K effectively.

Worked cross-functionally with 4+ teams globally.

Executed 24+ global webinars in 2024 and 72 in-person events in 2018.

Led countless email, social, and direct campaigns.

Created and repurposed graphic and written content for different platforms, personas, and stages of the buyer journey.

Supported sales and consumer teams with campaigns and sales enablement materials (decks, presentations, one-pagers, etc.).

I am a problem-solver, program manager, creative thinker, and team player, ready to step up with my experience and skills to drive growth.

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Work Experience

Marketing Specialist at PureStorage
February 28, 2025 - September 17, 2025
Managed execution of global webinar programs, expanding regional sessions to EM EA and APJ; designed and implemented A/B testing strategies, boosting open rates by 63.6% and CTR by 350%; supported field marketing and partner co-marketing initiatives; developed work-back schedules, managed vendors, and ensured on-time delivery of assets within budget; drove 60% YoY pipeline growth by refining target accounts and improving data workflows; analyzed campaign data using Salesforce, Tableau, and Smartsheet; enabled marketing assets for webinar promotions and follow-ups.
Marketing Coordinator at Exterro
January 31, 2023 - September 17, 2025
Registered and analyzed marketing automation results, delivering end-to-end analytics; created and tracked marketing activities for campaigns and events using Monday.com; supported form updates, lead scoring models, and data normalization; developed and maintained sales enablement libraries; supported product launches and demand-gen campaigns; conducted A/B testing for email campaigns achieving 60–70% conversion rates; coordinated digital content updates aligned with buyer journeys; collaborated with cross-functional teams using Salesforce and Pardot; managed company social media presence, content calendars, and performance; supported co-marketing initiatives with IAPP, Lexology, and other partners.
Marketing Specialist at Nymity (now TrustArc)
May 31, 2020 - September 17, 2025
Reduced marketing material costs by 65% and shipping expenses by 35% by optimizing processes and vendor management; coordinated 70+ global in-person events (seminars and trade shows) meeting budgets and deadlines; created high-quality collateral and digital advertisements aligned with brand guidelines, driving customer engagement and staff recognition; managed newsletters, landing pages, and email campaigns on HubSpot, streamlining internal and external communications; supported monthly webinars with email communications and promotional assets; supported co-marketing with Deloitte and IAPP; received company award for outstanding teamwork and commitment.

Education

Fundamentals of Next-Gen Marketing at 6Sense
January 1, 2025 - September 17, 2025
Marketing Management Certificate at HEC Montréal
January 1, 2013 - December 31, 2013
Bachelor of Industrial Design at Universidad Nacional de Colombia
January 11, 2030 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment

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Experience Level

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