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I am a Creative Designer and Visual Merchandiser with extensive experience leading end-to-end creative direction across diverse corporate sectors. I champion brand voice and ensure consistency of brand standards at all levels, delivering clear messaging and cohesive brand experiences. I thrive on storytelling through design, collaborating across channels and stakeholders to drive customer engagement and business results. I excel at building and guiding high-performing teams, refining processes, and aligning creative output with strategic objectives. My approach blends hands-on design with strategic oversight, enabling brands to evolve with market trends while maintaining a strong, recognizable identity.…I am a Creative Designer and Visual Merchandiser with extensive experience leading end-to-end creative direction across diverse corporate sectors. I champion brand voice and ensure consistency of brand standards at all levels, delivering clear messaging and cohesive brand experiences. I thrive on storytelling through design, collaborating across channels and stakeholders to drive customer engagement and business results. I excel at building and guiding high-performing teams, refining processes, and aligning creative output with strategic objectives. My approach blends hands-on design with strategic oversight, enabling brands to evolve with market trends while maintaining a strong, recognizable identity.

Julian Lee

3D Designer, Art Director, Creative Director, +7

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I am a Creative Designer and Visual Merchandiser with extensive experience leading end-to-end creative direction across diverse corporate sectors. I champion brand voice and ensure consistency of brand standards at all levels, delivering clear messaging and cohesive brand experiences. I thrive on storytelling through design, collaborating across channels and stakeholders to drive customer engagement and business results. I excel at building and guiding high-performing teams, refining processes, and aligning creative output with strategic objectives. My approach blends hands-on design with strategic oversight, enabling brands to evolve with market trends while maintaining a strong, recognizable identity.…I am a Creative Designer and Visual Merchandiser with extensive experience leading end-to-end creative direction across diverse corporate sectors. I champion brand voice and ensure consistency of brand standards at all levels, delivering clear messaging and cohesive brand experiences. I thrive on storytelling through design, collaborating across channels and stakeholders to drive customer engagement and business results. I excel at building and guiding high-performing teams, refining processes, and aligning creative output with strategic objectives. My approach blends hands-on design with strategic oversight, enabling brands to evolve with market trends while maintaining a strong, recognizable identity.

Available to hire

I am a Creative Designer and Visual Merchandiser with extensive experience leading end-to-end creative direction across diverse corporate sectors. I champion brand voice and ensure consistency of brand standards at all levels, delivering clear messaging and cohesive brand experiences. I thrive on storytelling through design, collaborating across channels and stakeholders to drive customer engagement and business results.

I excel at building and guiding high-performing teams, refining processes, and aligning creative output with strategic objectives. My approach blends hands-on design with strategic oversight, enabling brands to evolve with market trends while maintaining a strong, recognizable identity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Product Design

Intermediate

Language

English

Fluent

Work Experience

Creative Director at The Activation Group

January 1, 2021 - December 31, 2024

Spearheaded creative direction and strategy, overseeing concepts and campaigns in line with marketing and branding goals. Led a team of designers and creatives, collaborating with marketing and product development, tracking industry trends, and producing content across print, digital, and social channels to strengthen brand image and consistency. Drove efficiency and aligned creative output with business objectives.

Senior Creative Manager (contract) at Profoto Digital Services Pte Ltd.

January 1, 2020 - December 31, 2021

Headed the end-to-end creative process from conception to completion, defining goals and timelines with the senior project manager. Led a small team and collaborated closely with production to deliver displays and projects. Elevated creative capabilities by partnering with sales and marketing; ensured on-time delivery within budget and nurtured relationships with external partners.

Visual Merchandising and Projects Manager at Bluebell Pte Ltd, Singapore

January 1, 2019 - December 31, 2020

Devised and implemented visual strategies to enhance the look and feel of store brands across physical and digital channels. Designed eye-catching displays, trained visual merchandising teams, and initiated cohesive campaigns in collaboration with marketing, sales, and product development. Ensured brand guidelines compliance and conducted regular store visits to monitor displays and visual standards.

Creative Manager at 2ideas Pte Ltd

January 1, 2017 - December 31, 2019

Developed creative strategies and plans aligned with business objectives and audience resonance. Administered high-value creative projects from start to finish, ensuring timely completion and alignment with overall business strategy. Led a high-performing team of designers and copywriters to deliver quality work.

Head of Visual Merchandising and Creatives at The Mall Group, Bangkok, Thailand

January 1, 2014 - December 31, 2017

Created and employed visual merchandising strategies for product displays, window displays, and in-store promotions, shaping public perception and cohesive brand experience. Managed budgets for visual merchandising and creative projects, tracking expenses and ensuring financial goals were met.

Creative Manager at Robinsons & Co (Singapore) Pte Ltd

January 1, 2013 - December 31, 2014

Led creative initiatives and campaigns across channels, contributing to brand consistency and market impact in Singapore.

Creative Designer and Visual Merchandising (Regional) at Hermes Retail (Singapore) Pte Ltd

January 1, 2007 - December 31, 2012

Regional creative design and visual merchandising, influencing brand look and feel for stores; developed displays, windows, and marketing materials; managed budgets for merchandising and projects.