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I’m a graphic designer and creative professional with 6+ years of experience across branding and digital e-commerce design—working in agency, in-house, and freelance settings. I specialize in building consistent design systems, leading cross-functional campaigns, and creating brand storytelling assets for both DTC and enterprise clients. In my roles, I’ve supported end-to-end production for web, social media, and print. Recently, I’ve also led migrations and process improvements (including moving from Adobe InDesign to Figma) and optimized e-commerce listings to improve visibility and customer engagement.…I’m a graphic designer and creative professional with 6+ years of experience across branding and digital e-commerce design—working in agency, in-house, and freelance settings. I specialize in building consistent design systems, leading cross-functional campaigns, and creating brand storytelling assets for both DTC and enterprise clients. In my roles, I’ve supported end-to-end production for web, social media, and print. Recently, I’ve also led migrations and process improvements (including moving from Adobe InDesign to Figma) and optimized e-commerce listings to improve visibility and customer engagement.

Julianne Serrano

Graphic Designer, Brand Designer, Marketing Strategist, +3

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I’m a graphic designer and creative professional with 6+ years of experience across branding and digital e-commerce design—working in agency, in-house, and freelance settings. I specialize in building consistent design systems, leading cross-functional campaigns, and creating brand storytelling assets for both DTC and enterprise clients. In my roles, I’ve supported end-to-end production for web, social media, and print. Recently, I’ve also led migrations and process improvements (including moving from Adobe InDesign to Figma) and optimized e-commerce listings to improve visibility and customer engagement.…I’m a graphic designer and creative professional with 6+ years of experience across branding and digital e-commerce design—working in agency, in-house, and freelance settings. I specialize in building consistent design systems, leading cross-functional campaigns, and creating brand storytelling assets for both DTC and enterprise clients. In my roles, I’ve supported end-to-end production for web, social media, and print. Recently, I’ve also led migrations and process improvements (including moving from Adobe InDesign to Figma) and optimized e-commerce listings to improve visibility and customer engagement.

Available to hire

I’m a graphic designer and creative professional with 6+ years of experience across branding and digital e-commerce design—working in agency, in-house, and freelance settings. I specialize in building consistent design systems, leading cross-functional campaigns, and creating brand storytelling assets for both DTC and enterprise clients.

In my roles, I’ve supported end-to-end production for web, social media, and print. Recently, I’ve also led migrations and process improvements (including moving from Adobe InDesign to Figma) and optimized e-commerce listings to improve visibility and customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Tagalog

Fluent

Chinese

Beginner

Work Experience

Graphic Designer / Creative Associate at Arcadis Middle East Consultancy Limited

July 1, 2025 - July 1, 2026

Produced and managed brand-consistent assets across regions by managing file revisions and multilingual content. Spearheaded team migration from Adobe InDesign to Figma, authoring governance guidelines covering filename conventions, permissions, and design system management to standardize workflows and onboard designers with no prior Figma experience.

Graphic Designer (Creative Associate) at Channel Bakers

July 1, 2025 - July 1, 2026

Produced and refined design deliverables across marketing platforms. Supported creative teams during stakeholder absences, serving as the point of contact while keeping the team on track for daily deadlines and managing communications.

Graphic Designer (Creative Associate) at Arcadis Middle East Consultancy Limited

July 1, 2022 - June 1, 2025

Authored and delivered creative assets to support marketing and design needs, including digital/social materials and presentation content, while coordinating with cross-functional stakeholders and ensuring brand consistency.

Graphic Designer at Omni Channel Solutions Inc.

June 1, 2022 - July 1, 2025

Led design and execution of on-brand assets across Klaviyo email campaigns and Shopify e-commerce pages for multiple DTC clients, driving brand storytelling and customer engagement. Served as point-of-contact when the team lead was absent, keeping a small team on track to meet daily deadlines and coordinating stakeholder communications. Introduced AI tools to streamline production workflows and free up time for higher-value creative work. Delivered marketing and design support across digital and print platforms including social media assets and client presentations.

Graphic Designer (Creative Associate) at Omni Channel Solutions Inc.

June 1, 2022 - July 1, 2022

Created marketing and design support across digital and print platforms, including social media assets and client presentation materials. Managed file revisions and multilingual content to maintain brand consistency across European, North American, and APAC regions. Implemented AI tools to streamline production workflows and free up time for higher-value creative work.

Graphic Designer at Hi-Precision Diagnostic Center Inc.

January 1, 2020 - July 1, 2022

Graphic designer with 6+ years of experience across branding and digital e-commerce design, spanning agency, in-house, and freelance settings. Skilled in Adobe Creative Suite, with a track record of leading design systems, cross-functional campaigns, and brand storytelling for DTC and enterprise clients. Created social media and digital mockups to improve usability and visual consistency across touchpoints, produced on-brand designs for corporate giveaways and signage for multiple locations, and handled admin tasks during a senior designer’s absence.

Graphic Designer at Hi-Precision Diagnostic Center Inc.

January 1, 2015 - January 1, 2019

Designed and delivered branding and digital e-commerce design assets with 6+ years of experience. Produced on-brand designs for corporate giveaways and on-site/print signage across multiple branch locations, handling end-to-end production from concept to post-production. Supported administrative duties during a senior designer’s absence, including supplier payment coordination and resolving signage issues. Spearheaded team migration from Adobe InDesign to Figma by authoring governance guidelines covering file naming conventions, permissions, and design system management, improving standardization and onboarding. Designed and optimized image galleries and Amazon content (A+ Content, Brand Stores, and Brand Story pages) for 10+ Amazon product listings, improving visibility and engagement.