Juliana Cayres

Coordinated art flow for packaging artworks and consumer/merchandising materials; designed brand development and packaging concepts for Johnson's Latin America; led multi-channel packaging and campaigns; managed relationships with suppliers and agencies; delivered visuals and guidelines for retailers; developed brand architecture and packaging formats; contributed to creative strategy and production efficiency.

Coordinated the packaging artwork workflow for Johnson's Latam, interfacing between design, marketing, regulatory, quality, and external suppliers to ensure visual consistency, regulatory compliance, and adherence to global brand guidelines; delivered creative assets across packaging, digital, and promotional materials while improving production efficiency and cross-functional collaboration.

Led brand and packaging design governance, strategic brand management, and production for multi-channel packaging; coordinated design governance systems, ensuring consistency of brand, visuals, and technical production; implemented guidelines and processes; monitored KPIs.