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Hi, I’m Juliana Cayres, a Marketing & Design Specialist based in Vila Nova de Gaia, Portugal. With over 15 years of experience in branding, packaging, artwork manegement and multi-channel communications for consumer goods sector. I’ve led brand design systems, packaging production, and campaigns that keep a brand’s voice consistent across channels. I love turning strategic ideas into visually compelling identities, packaging, collaborating with cross-functional teams to deliver practical and creative solutions.…Hi, I’m Juliana Cayres, a Marketing & Design Specialist based in Vila Nova de Gaia, Portugal. With over 15 years of experience in branding, packaging, artwork manegement and multi-channel communications for consumer goods sector. I’ve led brand design systems, packaging production, and campaigns that keep a brand’s voice consistent across channels. I love turning strategic ideas into visually compelling identities, packaging, collaborating with cross-functional teams to deliver practical and creative solutions.

Juliana Cayres

Brand Designer, Graphic Designer, Marketing Strategist, +3

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Hi, I’m Juliana Cayres, a Marketing & Design Specialist based in Vila Nova de Gaia, Portugal. With over 15 years of experience in branding, packaging, artwork manegement and multi-channel communications for consumer goods sector. I’ve led brand design systems, packaging production, and campaigns that keep a brand’s voice consistent across channels. I love turning strategic ideas into visually compelling identities, packaging, collaborating with cross-functional teams to deliver practical and creative solutions.…Hi, I’m Juliana Cayres, a Marketing & Design Specialist based in Vila Nova de Gaia, Portugal. With over 15 years of experience in branding, packaging, artwork manegement and multi-channel communications for consumer goods sector. I’ve led brand design systems, packaging production, and campaigns that keep a brand’s voice consistent across channels. I love turning strategic ideas into visually compelling identities, packaging, collaborating with cross-functional teams to deliver practical and creative solutions.

Available to hire

Hi, I’m Juliana Cayres, a Marketing & Design Specialist based in Vila Nova de Gaia, Portugal. With over 15 years of experience in branding, packaging, artwork manegement and multi-channel communications for consumer goods sector. I’ve led brand design systems, packaging production, and campaigns that keep a brand’s voice consistent across channels.

I love turning strategic ideas into visually compelling identities, packaging, collaborating with cross-functional teams to deliver practical and creative solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Marketing & Design Specialist at Independent

September 17, 2019 - Present

Coordinated the packaging artwork workflow for Johnson's Latam, interfacing between design, marketing, regulatory, quality, and external suppliers to ensure visual consistency, regulatory compliance, and adherence to global brand guidelines; delivered creative assets across packaging, digital, and promotional materials while improving production efficiency and cross-functional collaboration.

Brand & Packaging Design Lead at Bunge Foods

January 1, 2016 - December 31, 2020

Led brand and packaging design governance, strategic brand management, and production for multi-channel packaging; coordinated design governance systems, ensuring consistency of brand, visuals, and technical production; implemented guidelines and processes; monitored KPIs.

Marketing & Design Specialist (Independent) at Remote / Johnson's LatAm

January 1, 2021 - December 31, 2023

Coordinated art flow for packaging artworks and consumer/merchandising materials; designed brand development and packaging concepts for Johnson's Latin America; led multi-channel packaging and campaigns; managed relationships with suppliers and agencies; delivered visuals and guidelines for retailers; developed brand architecture and packaging formats; contributed to creative strategy and production efficiency.