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Hi, I'm Julie Ationne, a results-driven marketing leader with over a decade of experience developing integrated strategies that bring brands to life and drive meaningful business growth. I turn strategy into stories that connect with people, inspire action, and elevate brand value. I thrive in collaborative, creative environments and enjoy building teams that blend data-driven analysis with creative execution to strengthen visibility and drive results across digital and traditional touchpoints. Hi, I'm passionate about turning insights into growth opportunities. I map customer journeys, define conversion funnels, and partner closely with clients to align every initiative with business objectives. I love crafting innovative social media and online communication strategies that boost engagement and deliver measurable ROI for Mauritius and regional markets.…Hi, I'm Julie Ationne, a results-driven marketing leader with over a decade of experience developing integrated strategies that bring brands to life and drive meaningful business growth. I turn strategy into stories that connect with people, inspire action, and elevate brand value. I thrive in collaborative, creative environments and enjoy building teams that blend data-driven analysis with creative execution to strengthen visibility and drive results across digital and traditional touchpoints. Hi, I'm passionate about turning insights into growth opportunities. I map customer journeys, define conversion funnels, and partner closely with clients to align every initiative with business objectives. I love crafting innovative social media and online communication strategies that boost engagement and deliver measurable ROI for Mauritius and regional markets.

Julie Ationne

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Hi, I'm Julie Ationne, a results-driven marketing leader with over a decade of experience developing integrated strategies that bring brands to life and drive meaningful business growth. I turn strategy into stories that connect with people, inspire action, and elevate brand value. I thrive in collaborative, creative environments and enjoy building teams that blend data-driven analysis with creative execution to strengthen visibility and drive results across digital and traditional touchpoints. Hi, I'm passionate about turning insights into growth opportunities. I map customer journeys, define conversion funnels, and partner closely with clients to align every initiative with business objectives. I love crafting innovative social media and online communication strategies that boost engagement and deliver measurable ROI for Mauritius and regional markets.…Hi, I'm Julie Ationne, a results-driven marketing leader with over a decade of experience developing integrated strategies that bring brands to life and drive meaningful business growth. I turn strategy into stories that connect with people, inspire action, and elevate brand value. I thrive in collaborative, creative environments and enjoy building teams that blend data-driven analysis with creative execution to strengthen visibility and drive results across digital and traditional touchpoints. Hi, I'm passionate about turning insights into growth opportunities. I map customer journeys, define conversion funnels, and partner closely with clients to align every initiative with business objectives. I love crafting innovative social media and online communication strategies that boost engagement and deliver measurable ROI for Mauritius and regional markets.

Available to hire

Hi, I’m Julie Ationne, a results-driven marketing leader with over a decade of experience developing integrated strategies that bring brands to life and drive meaningful business growth. I turn strategy into stories that connect with people, inspire action, and elevate brand value. I thrive in collaborative, creative environments and enjoy building teams that blend data-driven analysis with creative execution to strengthen visibility and drive results across digital and traditional touchpoints.

Hi, I’m passionate about turning insights into growth opportunities. I map customer journeys, define conversion funnels, and partner closely with clients to align every initiative with business objectives. I love crafting innovative social media and online communication strategies that boost engagement and deliver measurable ROI for Mauritius and regional markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Head of Digital | Senior Digital Manager at Blast Burson

January 1, 2024 - June 13, 2025

Led a high-performing digital marketing team, delivering top-tier digital marketing services to a portfolio of 10-15 retained clients. Mentored and developed team members, enhancing expertise and driving campaign excellence. Spearheaded tailored digital marketing strategies across diverse industries including corporate, retail, international fast-food brands, real estate, FMCG, luxury, spirits & liquor, and education. Drove brand growth and customer engagement through data-driven approaches. Fostered cross-functional collaboration with design, copywriting, and videography teams to create compelling, trend-aligned digital content. Directed multi-channel campaigns and implemented analytics to monitor performance and ROI, consistently refining efforts to maximize impact.

Digital Marketing Specialist at The Brand House

June 1, 2021 - August 5, 2022

Developed and executed comprehensive digital marketing strategies across social media, email, SEO, SEM, display advertising, and content marketing. Led cross-functional collaboration with design, copywriting, and videography teams to create compelling campaigns. Managed on-page and off-page SEO, UX optimization, and website development projects to ensure seamless user experience and higher online conversions. Monitored performance, KPIs, and ROAS; optimized budgets and campaigns. Led growth-focused strategy development and implementation across business units.

Senior Digital Marketing Manager (Digital Lead) & Client Service at Lemon Agency

May 26, 2016 - December 10, 2020

Developed digital marketing strategy: social media strategy for each business unit; email, SEO, SEM; planned and executed paid campaigns; managed social media content; monitored KPIs and ROAS; identified customers' current and future needs and monitored the competition. Implemented and monitored influencer marketing campaigns. Optimized budgets and managed cross-department growth-focused strategies. Managed websites creation/optimization and cross-functional collaboration.

Teaching Assistant (Part-Time) at University of Mauritius

November 9, 2020 - June 30, 2021

Preparing and delivering digital marketing theoretical and practical tutorials to Year 2 students in BSc Tourism, Hospitality and Events Management. Developed curriculum and course material. Setting and grading assignments, tests, and exams.