Marketing Director at Self

This role was a crash course in building community across Illinois, Colorado, and Kansas while juggling digital strategy, field marketing, client relationships, and more storm damage than I ever expected to deal with. A lot of what I created supported the brand through a major transition, and part of my job was helping leadership understand that the audience wasn’t internal — it was the homeowner. I put out what needed to go out while nudging the strategy forward one clear, homeowner-focused post at a time. And I turned marketing efforts into lead generation that actually converted. Highlights: • Led multi-state marketing during a major transition and kept everything moving in the right direction • Managed every piece of social and digital content (all of it) across Facebook and Instagram • Turned homeowner questions into simple, clear posts that homeowners actually understood — and that drove inquiries • Ran home shows start to finish — taking events from “we’re grabbing random leads” (under 5 per show) to consistently 20+ qualified homeowner leads per event (a 4x increase) • Built relationships with homeowners on-site, answered questions in real time, and moved prospects through the funnel with clear, honest communication • Built a workable system for photo intake, jobsite content, and team stories so marketing didn’t feel like a scavenger hunt • Cleaned up messaging and visuals so homeowners got the info they needed without confusion — which improved conversion rates and reduced friction in the sales process • Handled constant “we need this now” requests while still quietly pushing the brand forward and supporting revenue goals behind the scenes

Livestreamer + Digital Strategist at Self

What started as me hopping on livestreams for fun turned into an actual community - the kind where people showed up, stayed, talked, and kept coming back. I created content around midlife, humor, marriage, and embracing the fact that I’m “just an old broad,” connecting with people across generations just by being myself. I blended storytelling, digital strategy, and heart. This role taught me how to hold an audience, build trust quickly, and create content that felt real - not staged. It also proved I could build a loyal community from scratch, drive measurable growth, and turn engagement into action. Highlights: • Built and ran an online community with viewer retention that matched the full length of my streams, often 1–4 hours per session • Streamed daily, often 2–3 times per day, generating consistent, high-volume content and live engagement • Hosted extremely active, fast-moving chats with loyal viewers returning nearly every single day • Grew my TikTok audience from 5k to 10k in just 2.5 weeks, driven by consistent streaming and high retention • Grew my Instagram by 5k followers in three weeks before shifting focus fully to TikTok • Produced 300+ livestreams and short-form videos on TikTok, driving steady engagement and recurring watch time • Tested trends, hooks, formats, and pacing to understand what landed with midlife audiences and everyone in between • Maintained a consistent posting cadence of daily content, including livestreams, product demos, humor-based videos, and midlife commentary • Created authentic TikTok Shop content that regularly drove comments, watch-through, and product interest • Ranked #2 global streamer on the Reinbow app (March 2025), recognized for engagement, retention, and audience loyalty • Developed a clear voice, loyal audience, and personal brand people recognized across platforms