Hi, I'm Julie Campbell, a passionate and dedicated brand and web designer with years of experience helping B2B SaaS and eCommerce teams bring their visual identities to life. I love taking on varied projects ranging from branding and web design to illustration and digital layout, always aiming to deliver designs that meet client goals and exceed expectations. I'm committed to ongoing learning to stay current with design trends and best practices. I thrive in collaborative environments, where feedback and teamwork shape the best creative outcomes. I'm comfortable managing multiple deadlines and communicating clearly with stakeholders to ensure projects run smoothly from concept to completion. I enjoy taking risks, documenting my design process, and learning from every experience to keep improving.…

Julie Campbell

Hi, I'm Julie Campbell, a passionate and dedicated brand and web designer with years of experience helping B2B SaaS and eCommerce teams bring their visual identities to life. I love taking on varied projects ranging from branding and web design to illustration and digital layout, always aiming to deliver designs that meet client goals and exceed expectations. I'm committed to ongoing learning to stay current with design trends and best practices. I thrive in collaborative environments, where feedback and teamwork shape the best creative outcomes. I'm comfortable managing multiple deadlines and communicating clearly with stakeholders to ensure projects run smoothly from concept to completion. I enjoy taking risks, documenting my design process, and learning from every experience to keep improving.…

Available to hire

Hi, I’m Julie Campbell, a passionate and dedicated brand and web designer with years of experience helping B2B SaaS and eCommerce teams bring their visual identities to life. I love taking on varied projects ranging from branding and web design to illustration and digital layout, always aiming to deliver designs that meet client goals and exceed expectations. I’m committed to ongoing learning to stay current with design trends and best practices.

I thrive in collaborative environments, where feedback and teamwork shape the best creative outcomes. I’m comfortable managing multiple deadlines and communicating clearly with stakeholders to ensure projects run smoothly from concept to completion. I enjoy taking risks, documenting my design process, and learning from every experience to keep improving.

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Work Experience

Brand Designer at ApplyBoard
March 31, 2020 - July 15, 2025
Established and implemented new design processes and brand guidelines, streamlining the design pipeline across the organization. Immediately supported a website refresh by producing wireframes and 20 landing page illustrations (including icons, spot illustrations, and hero illustrations) within first two weeks of employment. Created engaging digital assets for the business across multiple channels, including the website, social channels, and printed marketing materials.
Brand Designer at Vidyard
August 31, 2019 - July 15, 2025
Developed, implemented, and maintained Vidyard’s new design system with other designers and web developers while specifically leading the development of the brand colours, illustration, and icon style categories. Creatively directed and produced design assets for the website, product, marketing campaigns, social, digital ads, video, infographics, and trade shows. Collaborated closely with various stakeholders including Marketing, Product, and Web Developers to ensure design consistency throughout the brand.
Brand and Web Designer at Freelance
January 1, 2018 - Present
Managed and led freelance projects with clients such as RollWorks, Work With Indies, Foundation Inc, and The Yetee for various projects including web design, branding and strategy, illustration, digital report layout, and physical merch design and product sourcing. Diligently managed client expectations through regular communication and managing multiple project deadlines to fulfill each client’s business goals and objectives. Owned design and operations for an eCommerce store, including product design, product sourcing, quality control, order fulfillment, and customer experience.

Education

Bachelor of Design at Conestoga College
January 1, 2012 - December 31, 2015

Qualifications

3x Winner RGD In-House Design Awards
January 1, 2016 - December 31, 2016
Light Grey Art Lab Exhibitor
January 1, 2015 - December 31, 2015

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment

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