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I’m Julie Sampson, a paid media and integrated marketing leader with 12 years of experience driving measurable full-funnel growth across regulated industries, including healthcare and financial services. I’ve built and scaled high-performing, cross-functional teams and led omnichannel acquisition strategies that align with enterprise goals. I thrive on turning performance data into actionable, executive-ready recommendations that inform budget allocation and channel prioritization. I’m passionate about converging data, creative strategy, and compliant brand storytelling to improve the customer journey—from first click to lead—while fostering a culture of accountability, collaboration, and innovation across teams and clients.…I’m Julie Sampson, a paid media and integrated marketing leader with 12 years of experience driving measurable full-funnel growth across regulated industries, including healthcare and financial services. I’ve built and scaled high-performing, cross-functional teams and led omnichannel acquisition strategies that align with enterprise goals. I thrive on turning performance data into actionable, executive-ready recommendations that inform budget allocation and channel prioritization. I’m passionate about converging data, creative strategy, and compliant brand storytelling to improve the customer journey—from first click to lead—while fostering a culture of accountability, collaboration, and innovation across teams and clients.

Julie Lewek

Creative Director, Marketing Strategist, Digital Marketer, +2

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I’m Julie Sampson, a paid media and integrated marketing leader with 12 years of experience driving measurable full-funnel growth across regulated industries, including healthcare and financial services. I’ve built and scaled high-performing, cross-functional teams and led omnichannel acquisition strategies that align with enterprise goals. I thrive on turning performance data into actionable, executive-ready recommendations that inform budget allocation and channel prioritization. I’m passionate about converging data, creative strategy, and compliant brand storytelling to improve the customer journey—from first click to lead—while fostering a culture of accountability, collaboration, and innovation across teams and clients.…I’m Julie Sampson, a paid media and integrated marketing leader with 12 years of experience driving measurable full-funnel growth across regulated industries, including healthcare and financial services. I’ve built and scaled high-performing, cross-functional teams and led omnichannel acquisition strategies that align with enterprise goals. I thrive on turning performance data into actionable, executive-ready recommendations that inform budget allocation and channel prioritization. I’m passionate about converging data, creative strategy, and compliant brand storytelling to improve the customer journey—from first click to lead—while fostering a culture of accountability, collaboration, and innovation across teams and clients.

Available to hire

I’m Julie Sampson, a paid media and integrated marketing leader with 12 years of experience driving measurable full-funnel growth across regulated industries, including healthcare and financial services. I’ve built and scaled high-performing, cross-functional teams and led omnichannel acquisition strategies that align with enterprise goals. I thrive on turning performance data into actionable, executive-ready recommendations that inform budget allocation and channel prioritization.

I’m passionate about converging data, creative strategy, and compliant brand storytelling to improve the customer journey—from first click to lead—while fostering a culture of accountability, collaboration, and innovation across teams and clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Paid Media/Marketing and Client Services at Remote Assembly Global

July 1, 2023 - Present

Led a high-performing, cross-functional team and restructured roles across paid media, analytics, and strategy; mentored 2-3 team members into promotions. Directed integrated paid media and creative strategy with partners, driving up to 25% QoQ growth in lead volume and reducing cost per lead by 20%, while strengthening brand consistency. Served as strategic advisor to C-suite, aligning omnichannel acquisition, conversion, and retention with enterprise growth goals, translating complex performance data into executive-ready recommendations. Owned a conversion optimization roadmap using CRM segmentation, A/B testing, and personalized content to improve customer journeys from first click to lead with measurable SQL results in Salesforce and Tableau. Represented Assembly at CES and developed executive-facing thought leadership on AI, Gaming, and Healthcare, driving cross-client distribution and visibility.

Associate Media Director at Remote Mediassociates

March 1, 2021 - July 1, 2023

Built and managed a cross-functional team of 5, hiring and developing talent across paid media and analytics; mentored 1–2 team members into promotions. Managed $10M+ in annual paid media investment across programmatic, search, social, and direct channels for Fannie Mae, improving reach, engagement, and media efficiency by up to 35% through rigorous data-driven optimization. Developed conversion forecasting models and translated paid media data into actionable insights to optimize budgets and drive quarterly growth. Led executive QBRs, transforming performance analysis into strategic growth plans that elevated the agency as a primary advisory partner. Launched integrated awareness and investor campaigns that increased brand visibility while navigating strict financial services compliance.

Associate Media Director at Zenith Optimedia | Glaxo Smith Klein

March 1, 2019 - March 1, 2021

Led CPG media strategies across programmatic, search, social, and direct partnerships; partnered with agencies on high-impact activations (e.g., a Super Bowl engagement for TUMS) that drove a 70% spike in engagement. Managed CRM and PII-compliant data handoffs using Salesforce and LiveRamp, improving targeting and conducting A/B tests to enhance campaign precision. Leveraged Google Ads, Google Analytics, and Tableau to optimize campaigns, achieving measurable lifts in CTR, reach, conversions, and overall efficiency. Ensured compliance with health/pharma and national data privacy regulations with audit-ready processes while executing high-impact initiatives.

Planning Media Supervisor at Essence Global | Google B2B & Tech

March 1, 2016 - March 1, 2019

Planned and managed nine-figure B2B & DTC media budgets, launching campaigns projected to deliver well over 1B impressions in Q4 and driving a major product launch. Promoted from Media Manager to Media Supervisor and led global B2B SaaS campaigns for Google Cloud and G Suite, doubling campaign performance YoY across multiple regions. Developed cohesive paid media and creative strategies with partners, delivering a brand lift study with strong awareness and engagement results. Conducted competitor research that influenced direct-response and brand strategies, positioning Google as a leading market contender.