Hi, I’m Julie McNamara, a senior communications and media specialist based on the Sunshine Coast. I bring extensive experience across technology, health, transport, HR, environment, finance and energy, working with private industry, not-for-profit organisations and local and state government. My career began in print journalism and expanded into strategic media leadership and executive profiling, earning recognition for thoughtful, outcome-focused storytelling. I partner with senior leaders to articulate complex stories with clarity, build authority, and drive meaningful engagement with priority audiences through earned media, thought leadership and strategic communications. I’ve led high-profile campaigns, delivered national media coverage, and helped CEOs and senior teams establish trusted voices on policy, workforce and industry issues across multiple channels.

Julie McNamara

Hi, I’m Julie McNamara, a senior communications and media specialist based on the Sunshine Coast. I bring extensive experience across technology, health, transport, HR, environment, finance and energy, working with private industry, not-for-profit organisations and local and state government. My career began in print journalism and expanded into strategic media leadership and executive profiling, earning recognition for thoughtful, outcome-focused storytelling. I partner with senior leaders to articulate complex stories with clarity, build authority, and drive meaningful engagement with priority audiences through earned media, thought leadership and strategic communications. I’ve led high-profile campaigns, delivered national media coverage, and helped CEOs and senior teams establish trusted voices on policy, workforce and industry issues across multiple channels.

Available to hire

Hi, I’m Julie McNamara, a senior communications and media specialist based on the Sunshine Coast. I bring extensive experience across technology, health, transport, HR, environment, finance and energy, working with private industry, not-for-profit organisations and local and state government. My career began in print journalism and expanded into strategic media leadership and executive profiling, earning recognition for thoughtful, outcome-focused storytelling.

I partner with senior leaders to articulate complex stories with clarity, build authority, and drive meaningful engagement with priority audiences through earned media, thought leadership and strategic communications. I’ve led high-profile campaigns, delivered national media coverage, and helped CEOs and senior teams establish trusted voices on policy, workforce and industry issues across multiple channels.

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Experience Level

Language

English
Fluent

Work Experience

Founder & Owner at Lexico Communications
March 1, 2025 - Present
Founder of a strategic communications consultancy specialising in executive profiling, thought leadership and earned media for corporate, technology, health and not-for-profit organisations. Partners with senior leaders to articulate complex stories with clarity, build authority and drive meaningful engagement with priority audiences. In the first year of operation, secured high-value earned media for clients across leading outlets and delivered targeted thought-leadership campaigns that significantly increased senior executives' LinkedIn visibility and influence.
Senior Communications Manager at Mahlab
January 1, 2022 - February 1, 2025
Led media strategy, executive profiling and reputation management for high‑profile clients, with a focus on positioning CEOs and senior leaders as trusted authorities on policy, work force and industry issues. Advised executives on proactive and reactive media engagement and issues management, led a small team and external partners, and delivered national media coverage across major outlets.
Deputy Director and Acting Director at Austin Health
January 1, 2014 - January 1, 2018
Led proactive and reactive media, issues management and stakeholder engagement in a high‑risk, 24/7 healthcare environment. Progressed from Communications Adviser to Deputy Director and Acting Director, providing strategic advice to the CEO, Board and Executive, and managing a small communications team.

Education

Bachelor of Arts (Media and Communications) at University of Melbourne
January 11, 2030 - January 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Government, Healthcare, Education, Financial Services, Energy & Utilities, Transportation & Logistics, Non-Profit Organization