Contributed to the launch of a new brand, including logo design, visual identity support, and creation of explanatory brochures. Managed a multi-channel social presence across IG/TT/FB/LI by creating daily content (posts and stories) and longer-form updates. Drafted scripts and produced promotional video content aligned with brand tone and marketing objectives. Supported influencer and PR outreach by managing influencer outreach programs and sponsorship email campaigns to establish local brand partnerships. Designed digital tools and Google Forms to streamline data collection and optimize customer engagement. Also supported bilingual customer assistance (French/English) and query resolution as needed.

Marketing Assistant / Sales Support (Part-time) at Tulle, France (bakery)

August 1, 2023 - August 31, 2023

Promoted bakery products and seasonal items to support sales. Assisted customers in French and English, resolving queries efficiently, and coordinated with the bakery team to ensure customer satisfaction. Showcased the creator’s profile and managed engagement through TikTok content, including embedding YouTube collaboration content, adding animated media loops, and applying custom branding/logo elements. Integrated Spotify links for top-streamed songs and ensured responsive design and user-friendly multimedia integration. Supported packaging updates and coordinated product code and catalog integration work across systems (PIM, DAM, SharePoint) when required.

Product Information / Data Management & Multilingual Content Support (Internship) at Lactalis International

January 1, 2023 - March 31, 2025

Collected and verified multilingual product information, visuals, and data using Base Information, DAM, and SharePoint. Managed product photos and 3D renderers for catalog integration and supported migration from PIM to SAPLIS by creating bilingual Excel templates for factories across Spain, Italy, the USA, Ukraine, and other international markets. Standardized multilingual product descriptions to create 200+ new product codes in the new system. Ensured accuracy and consistency of product data across internal databases. Supported package redesign activities for product lines (e.g., Président Cream) and coordinated packaging update modifications with graphic designers and international teams. Helped create a product catalog featuring 343 products across Lactalis brands, as well as dedicated Président and Bridél catalogues, coordinating with designers.

Erasmus Promoter / Events & International Mobility Activities at Erasmus (events and promotions)

September 1, 2022 - June 1, 2023

Led offline campaigns to boost student engagement and designed promotional posters and brochures to promote international mobility. Supported outreach and engagement activities for international exchange participation.