Julie Keogh
I'm a passionate marketing leader with over 20 years of experience in both B2B and B2C sectors. I love driving strategic growth and transforming marketing functions to create meaningful business impacts.
About
I’m a passionate marketing leader with over 20 years of experience in both B2B and B2C sectors. I love driving strategic growth and transforming marketing functions to create meaningful business impacts. My journey has allowed me to launch innovative products and lead high-performing teams, all while embracing digital strategies and creative campaigns.
- 24 years' experience
- Joined March 2026
Industry experience
- Non-Profit Organization
- Consumer Goods
- Manufacturing
- Energy & Utilities
- Media & Entertainment
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Work experience· 8 roles
Audited existing marketing activities, including analysis of social media and website performance. Developed strategic marketing plan to raise awareness of the charity’s work.
Established the marketing function as the first marketing professional employed by the organisation. Delivered a direct-to-consumer proposition within 4 months, including research, proposition development, digital strategy, customer journey design, and content. Developed the B2B marketing strategy across energy and water divisions.
Shifted market positioning and audience focus, implementing a new product development process and enhancing consumer-facing marketing. Managed and developed a team of two.
Education
Certifications and awards
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