I'm a passionate marketing leader with over 20 years of experience in both B2B and B2C sectors. I love driving strategic growth and transforming marketing functions to create meaningful business impacts. My journey has allowed me to launch innovative products and lead high-performing teams, all while embracing digital strategies and creative campaigns.…

Julie Keogh

I'm a passionate marketing leader with over 20 years of experience in both B2B and B2C sectors. I love driving strategic growth and transforming marketing functions to create meaningful business impacts. My journey has allowed me to launch innovative products and lead high-performing teams, all while embracing digital strategies and creative campaigns.…

Available to hire

I’m a passionate marketing leader with over 20 years of experience in both B2B and B2C sectors. I love driving strategic growth and transforming marketing functions to create meaningful business impacts. My journey has allowed me to launch innovative products and lead high-performing teams, all while embracing digital strategies and creative campaigns.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing and Brand Manager at Schools North East
October 1, 2025 - January 1, 2026
Audited existing marketing activities, including analysis of social media and website performance. Developed strategic marketing plan to raise awareness of the charity’s work.
Head of Marketing at Cenergist Ltd
September 1, 2022 - July 1, 2025
Established the marketing function as the first marketing professional employed by the organisation. Delivered a direct-to-consumer proposition within 4 months, including research, proposition development, digital strategy, customer journey design, and content. Developed the B2B marketing strategy across energy and water divisions.
Strategic Marketing Manager at Salamander Pumped Shower Systems Ltd
December 1, 2014 - September 1, 2022
Shifted market positioning and audience focus, implementing a new product development process and enhancing consumer-facing marketing. Managed and developed a team of two.
Head of Marketing / Marketing Manager at Carillion Plc
June 1, 2009 - December 1, 2014
Defined marketing strategy and developed service/product propositions while managing a team of three. Managed large-scale direct mail campaigns and produced internal communications for 1,000+ employees.
Marketing Manager at Ringtons Ltd
April 1, 2004 - November 1, 2008
Directed strategic marketing, NPD, and market expansion, leading a team and managing agency partners while launching a new eCommerce website.
European NPD Manager / UK Marketing Manager at ICI Paints Ltd (Hammerite Brand)
October 1, 2000 - April 1, 2004
Managed research and developed an NPD process across European markets while rolling out branding and packaging redesigns.
Head of Marketing at Carillion Plc
June 1, 2009 - December 1, 2014
Defined marketing strategy and developed service/product propositions. Managed a team and collaborated closely with sales and operational leaders.
European NPD Manager / UK Marketing Manager at ICI Paints Ltd
October 1, 2000 - April 1, 2004
Developed an NPD process and managed research across European markets. Rolled out new branding and packaging redesigns.

Education

Diploma in Marketing at Chartered Institute of Marketing
March 1, 2026 - March 16, 2026
BSc (Hons) Management and Chemical Sciences at University of Manchester Institute of Science and Technology (UMIST)
January 11, 2030 - March 16, 2026

Qualifications

Chartered Institute of Marketing
January 11, 2030 - March 16, 2026

Industry Experience

Non-Profit Organization, Consumer Goods, Manufacturing, Energy & Utilities, Media & Entertainment

Skills

Experience Level