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I am an entrepreneurial digital business and marketing leader with 20+ years of experience building companies and digital divisions from the ground up into profitable, revenue-generating ventures. I transform vision into execution by crafting sustainable business models, winning client trust, and driving multi-million-peso growth. I balance strategy and operations—setting up systems and processes, securing clients, and leading campaigns—while mentoring teams to operate independently and deliver consistent results across industries. I've launched new business units that thrive beyond the startup phase and delivered measurable ROI for startups and established brands alike. My work spans end-to-end campaign leadership, client partnerships, and data-informed decision making, with a track record of building resilient digital teams that sustain growth and exceed targets.…I am an entrepreneurial digital business and marketing leader with 20+ years of experience building companies and digital divisions from the ground up into profitable, revenue-generating ventures. I transform vision into execution by crafting sustainable business models, winning client trust, and driving multi-million-peso growth. I balance strategy and operations—setting up systems and processes, securing clients, and leading campaigns—while mentoring teams to operate independently and deliver consistent results across industries. I've launched new business units that thrive beyond the startup phase and delivered measurable ROI for startups and established brands alike. My work spans end-to-end campaign leadership, client partnerships, and data-informed decision making, with a track record of building resilient digital teams that sustain growth and exceed targets.

Juliet Laurel-Villania

Marketing Strategist, Brand Strategist, Project Manager, +1

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I am an entrepreneurial digital business and marketing leader with 20+ years of experience building companies and digital divisions from the ground up into profitable, revenue-generating ventures. I transform vision into execution by crafting sustainable business models, winning client trust, and driving multi-million-peso growth. I balance strategy and operations—setting up systems and processes, securing clients, and leading campaigns—while mentoring teams to operate independently and deliver consistent results across industries. I've launched new business units that thrive beyond the startup phase and delivered measurable ROI for startups and established brands alike. My work spans end-to-end campaign leadership, client partnerships, and data-informed decision making, with a track record of building resilient digital teams that sustain growth and exceed targets.…I am an entrepreneurial digital business and marketing leader with 20+ years of experience building companies and digital divisions from the ground up into profitable, revenue-generating ventures. I transform vision into execution by crafting sustainable business models, winning client trust, and driving multi-million-peso growth. I balance strategy and operations—setting up systems and processes, securing clients, and leading campaigns—while mentoring teams to operate independently and deliver consistent results across industries. I've launched new business units that thrive beyond the startup phase and delivered measurable ROI for startups and established brands alike. My work spans end-to-end campaign leadership, client partnerships, and data-informed decision making, with a track record of building resilient digital teams that sustain growth and exceed targets.

Available to hire

I am an entrepreneurial digital business and marketing leader with 20+ years of experience building companies and digital divisions from the ground up into profitable, revenue-generating ventures. I transform vision into execution by crafting sustainable business models, winning client trust, and driving multi-million-peso growth. I balance strategy and operations—setting up systems and processes, securing clients, and leading campaigns—while mentoring teams to operate independently and deliver consistent results across industries.

I’ve launched new business units that thrive beyond the startup phase and delivered measurable ROI for startups and established brands alike. My work spans end-to-end campaign leadership, client partnerships, and data-informed decision making, with a track record of building resilient digital teams that sustain growth and exceed targets.

Skills

Branding

Data Visualization

Experience Level

Branding

Expert

Data Visualization

Expert

Language

English

Fluent

Work Experience

Founder & Chief Digital Strategist at KreativiTech, Inc.

March 1, 2022 - Present

Built KreativiTech from the ground up, from conceptualizing the business model, acquiring the first clients, to developing a strong reputation as a trusted digital partner. Established the agency as a profitable and sustainable business, earning the trust of startups and winning contracts with established brands. Designed and implemented the agency’s end-to-end structure: client acquisition, account servicing, campaign execution, and post-campaign performance tracking. Created scalable processes and systems that enabled the company to deliver high-quality campaigns efficiently. Launched and led multiple successful campaigns, driving measurable ROI, stronger brand presence, and repeat business for clients. Trained and mentored creative and account teams, enabling them to operate independently and sustain client relationships without direct supervision.

Digital Media Director at Hakuhodo/ Beginnings Communications, Inc.

February 1, 2021 - February 1, 2022

Established and grew the agency’s digital media division, creating new structures and workflows that elevated client servicing. Delivered 110% of the company’s annual sales target within the first year, proving the profitability of the digital division. Built partnerships with digital vendors and media partners that expanded the agency’s capabilities and competitive edge. Mentored a new generation of digital planners and traders, instilling skills that enabled the team to handle client needs independently.

Digital Media Head at United Neon Advertising Inc. (InnovationOne, Inc.)

November 1, 2012 - February 1, 2021

Founded and scaled the company’s Digital Business unit, transforming it into a multi-million peso revenue generator. Grew annual revenues by more than 200% through client acquisition, licensing deals, and consistent campaign performance. Positioned United Neon as a key digital player by embedding SEO, social media, analytics, and content marketing across the business. Closed high-value deals by acting as the company’s Online Marketing Subject Expert in client pitches and negotiations. Built a resilient digital team that sustained growth and delivered results beyond initial projections.

Digital Sales Manager at Warner Music Philippines

June 1, 2010 - November 1, 2012

Established Warner Music’s digital sales business from scratch, transforming it into the company’s top revenue driver. Grew the division to contribute more than 50% of total company revenue, the first in history to achieve this milestone. Negotiated and secured contracts with major telcos and platforms, ensuring recurring revenue streams. Designed innovative revenue models for music distribution that cemented Warner Music’s leadership in the digital space.

Sales & Marketing Manager at Binbit Philippines

February 1, 2008 - June 1, 2010

Spearheaded the launch and growth of the mobile content business, managing licensing, partnerships, and marketing campaigns. Drove adoption of mobile services through multi-channel campaigns, growing customer base and revenue streams. Developed strong partnerships with carriers and content providers, securing the company’s presence in a competitive market.

Marketing Manager at Access Mobile Corporation

July 1, 2006 - February 1, 2008

First Filipino hire entrusted to establish the company’s Philippine operations from the ground up. Successfully launched mobile value-added services, positioning the company competitively in the market. Developed and implemented marketing campaigns that built awareness, grew customer base, and delivered measurable business growth.

Marketing Specialist at WiderThan/Real Network Philippines

January 1, 2005 - January 1, 2006

Drove mobile content promotions and partnerships.

Customer Service Specialist at Ambergris Solutions

January 1, 2004 - January 1, 2005

Delivered client solutions across billing and promotions.

Content Researcher/Customer Service Officer at Intermedia Solutions

January 1, 2002 - January 1, 2004

Managed mobile content services and customer support.