Experienced UX Designer with 10+ years crafting user-centred solutions that drive measurable results. Delivered a 58% sales increase for ASOS and a 3.92% conversion uplift for Butlin’s through research-led design. Skilled in user research, journey mapping, wireframing, and iterative testing to create intuitive, impactful digital experiences. My cross-industry expertise includes leading 18-country cross-cultural studies, embedding UX into product roadmaps, and mentoring teams to deliver strategic outcomes. With a collaborative and data-driven approach, I’m passionate about transforming insights into designs that enhance user satisfaction and achieve business goals.
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- Mentor team in developing AI-powered web application for counterfeit product identification
- Guide user-centred design strategy, emphasising strategic thinking and rapid development
- Foster UX Research practices to identify pain points and product opportunities
- Guide UX Design on usage of established UI patterns to meet user needs and business objectives
Working on a part-time freelance basis with Einherjar Consulting:
Refreshed customer journeys on ticketing catalogue to boost SEO.
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Please request for password to access as there is NDA to project.
Led usability testing of touchscreen kiosks for in-store roll out.
Full portfolio here: https://www.twine.net/signin
Improved user experience for an online Spend Recovery service.
Full portfolio available here: https://www.twine.net/signin
Project is under NDA, please request for password for access if interested.
Conducted contextual research of shopping app (Android) listing feature.
Full portfolio available here: https://www.twine.net/signin
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