Available to hire
Brand and visual design leader who translates complex strategy into clear, executive-ready visuals and scalable design systems. Experienced across AWS, Microsoft, and client engagements—driving measurable growth through workshops, go-to-market programs, and launch-ready creative assets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Advanced
Work Experience
Brand and Visual Design Consultant at Asari.AI
January 1, 2026 - PresentConsulted on brand direction and visual identity to ensure consistent presence across platforms. Designed high-fidelity wireframes and custom illustrated hero graphics for the primary website, translating brand strategy into polished, launch-ready visuals. Produced spotlight illustrations and animated hero graphics for editorial blog content, extending the brand system into motion for long-form publishing.
Senior Visual Designer at Microsoft (Microsoft Quantum)
March 1, 2024 - February 1, 2026Owned visual strategy for Microsoft’s Quantum Compute Platform, translating technical concepts into executive-ready narratives for C-suite and board-level audiences globally. Designed and produced visual assets for 3+ international quantum conferences and industry events. Drove AI adoption cross-functionally by designing visual systems for Copilot-powered AI Adoption Workshops, accelerating quantum workflow integration and qubit device design across engineering teams.
Senior Visual Designer at Amazon Web Services (AWS)
July 1, 2020 - March 1, 2024Generated 500+ go-to-market customer opportunities by designing and delivering insights from international Global Executive Marketing (GEM) workshops, achieving a 35% opportunity conversion rate. Boosted customer brand recognition by 80%. Built and launched a standardized, scalable creative asset library for the GEM program adopted across international markets. Scaled design support from 1 to 5 teams by redesigning the project intake process, reducing administrative overhead by 12%. Served as a featured designer/spotlight and conference contributor (including Design Breakfast, Conflux panel, and LinkedIn feature).
Visual Designer at Microsoft (Microsoft Edge)
June 1, 2019 - July 1, 2020Redesigned UX research report visual presentations to increase report viewership by 120%, improving readability and stakeholder engagement. Authored a UX case study on Edge shopping behavior that led to formation of a dedicated Microsoft Edge Shopping UX Research team and influenced product direction.
Lead Visual UX/UI Designer at eNotes.com
February 1, 2018 - June 1, 2019Lifted subscription conversion rates by 18% by designing and running A/B tests on paywall and subscription page layouts, identifying high-performing patterns with direct revenue impact. Built and maintained a company-wide design system standardizing visual language across web properties. Mentored and managed 3 design interns, providing structured feedback and support toward independent contribution.
Visual Designer at Microsoft (Microsoft Store)
July 1, 2016 - January 1, 2018Cut design production time by 90% by developing a comprehensive template system for localization and globalization of landing pages, eliminating manual rework across markets. Shipped product launch campaigns for Surface Book 2, Visual Studio Pro 2017, Xbox One S Minecraft Complete Bundle, and Alcatel Idol 4S.
Education
AWS Cloud Practitioner Certification at General Assembly
September 1, 2023 - September 1, 2026User experience design at General Assembly
November 1, 2019 - January 1, 2020BFA in visual communication at Cornish College of the Arts
September 1, 2009 - May 1, 2014Qualifications
AWS Cloud Practitioner Certification
September 1, 2023 - July 13, 2026Industry Experience
Software & Internet, Computers & Electronics, Education, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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