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I am a Senior Creative Director and Art Director with over 20 years of experience in alcohol and FMCG brand design, specializing in beer and premium spirits. My work blends award-caliber craft with practical production know-how, navigating regulatory constraints and global-local brand systems to deliver clear, scalable design. I lead design teams, shape brand guidelines and design systems, and collaborate across copy, photography, motion, and production partners to bring concepts from idea to market-ready assets while balancing speed, cost, and quality.…I am a Senior Creative Director and Art Director with over 20 years of experience in alcohol and FMCG brand design, specializing in beer and premium spirits. My work blends award-caliber craft with practical production know-how, navigating regulatory constraints and global-local brand systems to deliver clear, scalable design. I lead design teams, shape brand guidelines and design systems, and collaborate across copy, photography, motion, and production partners to bring concepts from idea to market-ready assets while balancing speed, cost, and quality.

Jurand Pawłowski

Creative Director, Art Director, Brand Designer, +2

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I am a Senior Creative Director and Art Director with over 20 years of experience in alcohol and FMCG brand design, specializing in beer and premium spirits. My work blends award-caliber craft with practical production know-how, navigating regulatory constraints and global-local brand systems to deliver clear, scalable design. I lead design teams, shape brand guidelines and design systems, and collaborate across copy, photography, motion, and production partners to bring concepts from idea to market-ready assets while balancing speed, cost, and quality.…I am a Senior Creative Director and Art Director with over 20 years of experience in alcohol and FMCG brand design, specializing in beer and premium spirits. My work blends award-caliber craft with practical production know-how, navigating regulatory constraints and global-local brand systems to deliver clear, scalable design. I lead design teams, shape brand guidelines and design systems, and collaborate across copy, photography, motion, and production partners to bring concepts from idea to market-ready assets while balancing speed, cost, and quality.

Available to hire

I am a Senior Creative Director and Art Director with over 20 years of experience in alcohol and FMCG brand design, specializing in beer and premium spirits. My work blends award-caliber craft with practical production know-how, navigating regulatory constraints and global-local brand systems to deliver clear, scalable design. I lead design teams, shape brand guidelines and design systems, and collaborate across copy, photography, motion, and production partners to bring concepts from idea to market-ready assets while balancing speed, cost, and quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Polish

Fluent

English

Intermediate

Work Experience

Creative Director at Moono sp. z o. o.

November 1, 2015 - Present

Lead creative concepts and design development for alcohol and FMCG brands, from brief to final execution. Provide art direction across packaging, ATL campaigns, digital, social, retail and POS. Define and maintain creative standards, brand guidelines, design systems and reusable asset libraries. Line-manage and mentor designers, providing clear feedback and supporting skill development. Collaborate closely with copywriters, motion designers, photographers and external specialists. Oversee production quality, pre-press, color management and final file approval for print and digital. Balance creative ambition with speed, cost efficiency and production constraints.

Senior Packaging Designer / Art Director at International & Polish FMCG Clients

January 1, 2010 - Present

Specialised in alcohol packaging design: beer, vodka, gin, whisky and premium spirits. Delivered end-to-end projects from concept through DTP, pre-press and production supervision. Led large-scale rollouts and rebrands requiring strict legal compliance and brand consistency. Prepared production-ready files for print, including flexo and offset workflows. Worked with global and local stakeholders, adapting brand systems across markets. Projects awarded and recognised within the packaging and printing industry.

Owner / Creative Lead at Arcana Creative Studio

October 1, 2010 - June 1, 2018

Boutique art studio offering drawing and painting courses for children, teenagers, and adults.

Art Director at Hossa sp. z o. o.

September 1, 2006 - October 1, 2010

Packaging design for food and industrial products. Collaboration with the marketing department on cohesive packaging lines. Participation in production processes and optimization of designs for printing technologies.