The best interfaces are the ones users don't notice. They just get the job done. That's what 16+ years of product design has taught me — and it's what I'm still optimising for. My background spans freelance consulting, McKinsey, and agency work across fintech, mining, sports, health, agriculture, and consumer products. The domains change; the approach doesn't. Get close to the user, understand the real problem, design from the inside out, and ship something that holds up. I work best when I'm embedded with engineers, data scientists, product managers, Business Analysts, and Solution Architects — not handing over a Figma file at the end of a sprint. Over the past two years, a significant part of my work has been designing AI-native products — figuring out where AI should act, where humans need to stay in control, and how the interface earns trust in both directions. It's some of the most interesting UX work happening right now, and it's where I'm spending most of my energy.…The best interfaces are the ones users don't notice. They just get the job done. That's what 16+ years of product design has taught me — and it's what I'm still optimising for. My background spans freelance consulting, McKinsey, and agency work across fintech, mining, sports, health, agriculture, and consumer products. The domains change; the approach doesn't. Get close to the user, understand the real problem, design from the inside out, and ship something that holds up. I work best when I'm embedded with engineers, data scientists, product managers, Business Analysts, and Solution Architects — not handing over a Figma file at the end of a sprint. Over the past two years, a significant part of my work has been designing AI-native products — figuring out where AI should act, where humans need to stay in control, and how the interface earns trust in both directions. It's some of the most interesting UX work happening right now, and it's where I'm spending most of my energy.WWWW…