I'm a senior video producer and YouTube growth strategist, driving 100M+ views and 350K+ subscribers across multi-channel ecosystems. I specialize in cinematic brand storytelling, platform-optimized video strategy, and end-to-end production for YouTube, social media, and paid campaigns. I partner with marketing and product teams to turn ideas into stories that connect with audiences, optimize search and retention, and accelerate business outcomes across campaigns and product launches.…

Justin McCann

I'm a senior video producer and YouTube growth strategist, driving 100M+ views and 350K+ subscribers across multi-channel ecosystems. I specialize in cinematic brand storytelling, platform-optimized video strategy, and end-to-end production for YouTube, social media, and paid campaigns. I partner with marketing and product teams to turn ideas into stories that connect with audiences, optimize search and retention, and accelerate business outcomes across campaigns and product launches.…

Available to hire

I’m a senior video producer and YouTube growth strategist, driving 100M+ views and 350K+ subscribers across multi-channel ecosystems. I specialize in cinematic brand storytelling, platform-optimized video strategy, and end-to-end production for YouTube, social media, and paid campaigns.

I partner with marketing and product teams to turn ideas into stories that connect with audiences, optimize search and retention, and accelerate business outcomes across campaigns and product launches.

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Language

English
Fluent

Work Experience

Video Editor at Podcast Plus Media
January 1, 2025 - January 1, 2026
Produced and edited :30 promotional spots from rough scripts, client footage, and supplemental visual assets for TV, paid Meta, and social platforms.
Videographer/Editor, Mustang Channel at CJ Pony Parts
December 31, 2022 - October 23, 2025
Produced/shoot/edited short-form and long-form video content for the CJ Pony Parts Mustang Channel, posting five days a week. Responsible for lighting, shooting, directing talent, and crew. Wrote, shot, and edited content for the Mustang Channel and CJ Pony Parts webpage. Proficient with Sony A7S II, professional audio, DaVinci Resolve, Final Cut Pro, Adobe Premiere Pro, and Photoshop.
Video Producer, YouTube Channels at CJ Pony Parts
May 17, 2022 - May 11, 2025
Led the video production team for CJ Pony Parts' Mustang, Classic Truck, and Off-road YouTube channels (over 100 million views, 354k followers). Produced lifestyle, branding, sales, and installation videos; created ads driving sales. Helped rebrand CJ Pony Parts in 2024 and led the cinematic launch of Classic Muscle Parts in 2025. Produced content across YouTube, Shorts, META, Instagram, TikTok, and the CJ Pony Parts website.
Video Producer – YouTube Channels at CJ Pony Parts
January 1, 2022 - January 1, 2025
Led end-to-end production for three automotive YouTube channels generating 100M+ lifetime views and 350K+ subscribers. Developed video campaigns supporting the company’s five highest-revenue annual sales events. Spearheaded 2024 brand re-launch through flagship cinematic campaign. Chief Photographer for the 2025 launch of Classic Muscle Parts. Produced high-volume content optimized for YouTube, Shorts, Instagram, TikTok, and META paid ads. Managed production schedules, directed on-screen talent, and collaborated with marketing and product teams to deliver high-volume digital campaigns. Developed YouTube content strategy focused on audience retention, search discovery, and product storytelling.
Videographer / Editor – Mustang Channel at CJ Pony Parts
January 1, 2017 - January 1, 2022
Produced, shot, and edited long-form and short-form content publishing five days per week. Wrote scripts and developed product-focused storytelling for e-commerce and brand growth. Directed on-screen talent and managed lighting, audio, and post-production workflows. Helped grow the Mustang YouTube channel to 350K+ subscribers and tens of millions of views through consistent high-frequency publishing.
Commercial Producer at Sinclair Broadcasting
October 18, 2010 - May 16, 2017
Consulted with clients alongside sales executives, wrote scripts, shot and edited sound, graphics and video. Managed projects from idea to completion across multiple production stages for local broadcast. Proficient with Canon C100, Canon DSLR, professional audio, and lighting; edited with Avid.
Master Control/Audio Engineer at Sinclair Broadcasting
June 15, 2003 - October 18, 2010
Ran master control and ensured three stations ran properly. Operated the audio board, mixed sound for newscasts, worked with the digital tape machine, and used a graphic generator.

Education

Bachelor of Science in Electronic Media at Kutztown University of Pennsylvania
January 1, 2006 - December 31, 2009
Media Studies at Harrisburg Area Community College
August 1, 2003 - December 31, 2006
B.S. in Electronic Media at Kutztown University of Pennsylvania
November 30, 0002 - May 3, 2026

Qualifications

Summa Cum Laude
January 11, 2030 - October 23, 2025
Dean’s List
January 11, 2030 - October 23, 2025
Alpha Epsilon Rho - Electronic Media
January 11, 2030 - October 23, 2025
Lambda Pi Eta - Communications
January 11, 2030 - October 23, 2025
Delta Alpha Pi - Kutztown Honor Society
January 11, 2030 - October 23, 2025
National Scholastic Honor Society
January 11, 2030 - October 23, 2025
Alpha Sigma Lambda - Non-traditional student
January 11, 2030 - October 23, 2025
Bradley Rahn Scholarship
January 11, 2030 - October 23, 2025
Hearst Foundation Scholarship
January 11, 2030 - October 23, 2025

Industry Experience

Media & Entertainment, Retail, Manufacturing, Professional Services, Software & Internet, Telecommunications, Education