I am a dynamic marketing leader with over a decade of experience delivering integrated campaigns, digital optimization, content strategy, and end-to-end project management across energy, automotive, retail, and B2B markets. I thrive at the intersection of creativity and rigorous execution, driving measurable growth while navigating complex stakeholder landscapes. My strengths include CRM development, brand communication, media management, and cross-functional leadership that delivers real business impact.…

Justine Summers

I am a dynamic marketing leader with over a decade of experience delivering integrated campaigns, digital optimization, content strategy, and end-to-end project management across energy, automotive, retail, and B2B markets. I thrive at the intersection of creativity and rigorous execution, driving measurable growth while navigating complex stakeholder landscapes. My strengths include CRM development, brand communication, media management, and cross-functional leadership that delivers real business impact.…

Available to hire

I am a dynamic marketing leader with over a decade of experience delivering integrated campaigns, digital optimization, content strategy, and end-to-end project management across energy, automotive, retail, and B2B markets. I thrive at the intersection of creativity and rigorous execution, driving measurable growth while navigating complex stakeholder landscapes. My strengths include CRM development, brand communication, media management, and cross-functional leadership that delivers real business impact.

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Work Experience

Marketing Manager at ACM Parts
January 1, 2023 - January 1, 2026
Lead marketing across ACM Parts, overseeing content development, digital marketing (Google/Meta), social media, press and media relations, lead generation campaigns, website management, and brand communications. Implemented a new Marketing CRM on Microsoft 365, redesigned the website for improved SEO/SEM and user experience, and launched Birdeye to connect digital channels for sales communication and NPS reporting.
Loyalty and Go to Market Manager at Origin Energy
January 1, 2020 - January 1, 2022
Led the go-to-market for Australia’s first energy rewards plan in partnership with Everyday Rewards and Woolworths; managed campaigns, content, offers, and partner relationships; renegotiated contracts; delivered the first GTM campaign in under six weeks and oversaw national media.
Strategic Marketing Manager at Origin Energy
January 1, 2019 - January 1, 2020
Developed propositions for Solar SME and Energy B2B markets; identified opportunities, market trends and gaps; directed campaigns and supported product growth; automated the customer lifecycle in Salesforce; enhanced digital marketing content and direct campaigns.
Marketing Manager and Campaign Specialist at Origin Energy
January 1, 2016 - January 1, 2019
Managed Solar SME and Consumer marketing; oversaw external agencies and internal stakeholders; led direct campaigns, content development, web, blogs, brochures, case studies; developed regional campaigns and led the NAB Solar rewards project; event coordination.
Personal Assistant to the GM Solar & Emerging Businesses at Origin Energy
January 1, 2014 - January 1, 2016
1:1 management of the General Manager’s workload; coordination with the leadership team; administration for the solar and emerging business units; supported new business unit development; organized annual and leadership conferences and events.
Personal Assistant to the GM LPG at Origin Energy
January 1, 2012 - January 1, 2014
1:1 executive support to the GM LPG; calendar management; leadership team coordination; APAC support; contributed to campaigns and event planning.
Systems Support Consultant at Origin Energy (LPG)
January 1, 2010 - January 1, 2012
Compliance systems administration and support including reporting, data management, training, user support, and managing the relationship between LPG and Salmat (system provider).
LPG Administration Assistant and Marketing Coordinator at Origin Energy
January 1, 2007 - January 1, 2010
Campaign coordination; LPG marketing team ad-hoc support; LPG leadership team and business unit administration; content development and event support; blog contributor.
Events Coordinator & Manager at Macedon Ranges
January 1, 2002 - January 1, 2007
End-to-end event management for large regional events, promotional product launches, and regional campaigns; coordination with local businesses and stakeholders.

Education

Graduate Certificate Human Resources Management at Monash University
January 1, 2023 - January 1, 2023
Digital Marketing at Google Squared
January 1, 2020 - January 1, 2020
Bachelor of Business (Public Relations) at Swinburne University
March 1, 2016 - March 1, 2016
Diploma of Business Administration at OTEN
January 1, 2009 - January 1, 2009
Traineeship Management Hospitality & functions Cert V at Bendigo Regional Institute of Tafe
January 1, 2005 - January 1, 2006
Bachelor of Food Science, Nutrition and Advanced Diploma of Food Technology and Science at RMIT University
January 1, 2003 - January 1, 2005
Victorian Certificate of Education at Gisborne Secondary College
January 1, 2000 - January 1, 2002

Qualifications

Graduate Certificate Human Resources Management
January 1, 2023 - January 1, 2023
Digital Marketing (Google Squared)
January 1, 2020 - January 1, 2020
Traineeship Management Hospitality & Functions Cert V
January 1, 2005 - January 1, 2006
Diploma of Business Administration
January 1, 2009 - January 1, 2009
Bachelor of Food Science, Nutrition and Advanced Diploma of Food Technology and Science
January 1, 2003 - January 1, 2005
Victorian Certificate of Education
January 1, 2000 - January 1, 2002

Industry Experience

Energy & Utilities, Manufacturing, Retail, Professional Services, Media & Entertainment
    paper Re-design of Website

    ACM Parts website had too many pages, with either redundant, misleading or no information. I was tasked to re-design the website. Working alongside the internal IT team, we built new layouts, i created new content, and added a new search functionality for our customer base.
    The result was an overhaul of the website, which improved interactions, customer sentiment and SEM/SEO all by an estimated 80% or over.
    This full redesign and delivery was completed by myself (with support of some knowledge experts) within 4 weeks and launched without any issues.

    paper Solar as a service

    Launched the product Solar as a Service in conjunction with a product manager. Managing all marketing and public relations for the launch of the business product, from case studies, web, brochure and advertising and on-going sales enablement documentation.

    paper Origin Energy Everyday Rewards Plan

    Launched within 6 weeks the very first energy plan linked to a rewards program. The coordination of the project included all GTM activities. From IT to design, brand to content, and web to digital marketing. With a lean project team, and budget we were able to launch within time and scope of the project.