I’m Juliana Nazanasi Forster, a senior project manager with a strong background in digital marketing, growth initiatives, and CRM projects. I’ve led end-to-end programs across education, media, and tech brands, delivering on-time results and measurable business impact. I excel at leading cross-functional teams, optimizing customer journeys, and implementing CRM and digital strategies that drive client acquisition, engagement, and revenue growth. My hands-on, collaborative approach helps brands scale while staying aligned with strategic goals and brand standards.

Juliana Zanasi

I’m Juliana Nazanasi Forster, a senior project manager with a strong background in digital marketing, growth initiatives, and CRM projects. I’ve led end-to-end programs across education, media, and tech brands, delivering on-time results and measurable business impact. I excel at leading cross-functional teams, optimizing customer journeys, and implementing CRM and digital strategies that drive client acquisition, engagement, and revenue growth. My hands-on, collaborative approach helps brands scale while staying aligned with strategic goals and brand standards.

Available to hire

I’m Juliana Nazanasi Forster, a senior project manager with a strong background in digital marketing, growth initiatives, and CRM projects. I’ve led end-to-end programs across education, media, and tech brands, delivering on-time results and measurable business impact.

I excel at leading cross-functional teams, optimizing customer journeys, and implementing CRM and digital strategies that drive client acquisition, engagement, and revenue growth. My hands-on, collaborative approach helps brands scale while staying aligned with strategic goals and brand standards.

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Language

Portuguese
Fluent
English
Intermediate

Work Experience

Marketing Project Manager
November 1, 2021 - Present
Management of marketing projects for franchisees across 70 units, ensuring on-time delivery aligned with brand and sales targets.
Digital Marketing Coordinator at SOMOS EDUCAÇÃO
September 1, 2020 - April 1, 2021
Led digital marketing coordination and project planning; acted as the main point of contact between clients and internal teams; coordinated multiple campaigns, defined scopes and briefs, and ensured timely, quality delivery.
Marketing Manager at Cogna Educação
September 1, 2020 - April 1, 2021
Led cross-functional teams to design and implement targeted campaigns, resulting in 30% growth in student engagement and retention. Coordinated online and offline marketing initiatives aligned with brand and sales targets. Managed end-to-end campaigns across online and offline channels.
Growth Marketing / Marketing Strategy Manager
June 1, 2019 - December 1, 2019
Lead strategic planning to increase student enrollment in seven schools across six Brazilian states, managing a team of six people.
Digital Project Manager at Samsung
April 1, 2019 - December 1, 2019
Defined and monitored KPIs, timelines, and deliverables; coordinated internal teams and client stakeholders throughout the project lifecycle.
Senior Project Manager at Cyrela Brazil Realty
January 1, 2011 - December 31, 2013
Managed digital sales channels for multiple brands; led development of a digital sales platform and high-impact campaigns.
Digital Marketing Manager
January 1, 2011 - December 1, 2013
Managed digital sales channels responsible for approximately 25% of the company’s revenue. Led social media campaigns and launched Facebook and Instagram.
CRM Project Manager at Samsung
January 1, 2008 - January 1, 2010
Managed end-to-end CRM projects for Samsung; defined KPIs, timelines, and deliverables; coordinated internal teams and clients throughout the project lifecycle.
Account Manager
January 1, 2006 - January 1, 2009
Developed and strengthened client relationships, acting as the primary strategic partner for communications and marketing initiatives.
Project Manager
January 1, 2000 - December 31, 2004
Led multiple high-impact projects simultaneously, ensuring alignment with client goals, deadlines, and quality standards.

Education

Master's Degree – Marketing at ESPM - Escola Superior de Propaganda e Marketing
October 1, 2015 - June 1, 2016
Bachelor's Degree – Marketing at FAAP
January 1, 2000 - January 1, 2004
Master's Degree – Business Management at ESPM - Escola Superior de Propaganda e Marketing
January 11, 2030 - January 19, 2026

Qualifications

Bachelor's Degree – Marketing
January 11, 2030 - January 19, 2026
HubSpot Inbound Marketing Certification
January 11, 2030 - January 19, 2026
CRM Certification (HubSpot)
January 11, 2030 - January 19, 2026
Google Mobile Leadership Series: Digital Analytics - Elements
January 11, 2030 - January 19, 2026

Industry Experience

Education, Professional Services, Media & Entertainment, Software & Internet, Other