Hello! I'm Ho Ju Yi, a passionate marketing professional based in Subang Jaya, Malaysia. With a strong background in trade and brand planning, I've journeyed through various marketing roles in well-known companies. I enjoy diving deep into data analytics to uncover insights that drive consumer engagement. In my free time, I love exploring new marketing trends and connecting with fellow professionals. Throughout my career, I've successfully managed multiple campaigns that have contributed to brand growth and market visibility. I believe in the power of teamwork and collaboration, and I'm always eager to learn and adapt in this ever-evolving marketing landscape.…

JY Ho

Hello! I'm Ho Ju Yi, a passionate marketing professional based in Subang Jaya, Malaysia. With a strong background in trade and brand planning, I've journeyed through various marketing roles in well-known companies. I enjoy diving deep into data analytics to uncover insights that drive consumer engagement. In my free time, I love exploring new marketing trends and connecting with fellow professionals. Throughout my career, I've successfully managed multiple campaigns that have contributed to brand growth and market visibility. I believe in the power of teamwork and collaboration, and I'm always eager to learn and adapt in this ever-evolving marketing landscape.…

Available to hire

Hello! I’m Ho Ju Yi, a passionate marketing professional based in Subang Jaya, Malaysia. With a strong background in trade and brand planning, I’ve journeyed through various marketing roles in well-known companies. I enjoy diving deep into data analytics to uncover insights that drive consumer engagement. In my free time, I love exploring new marketing trends and connecting with fellow professionals.

Throughout my career, I’ve successfully managed multiple campaigns that have contributed to brand growth and market visibility. I believe in the power of teamwork and collaboration, and I’m always eager to learn and adapt in this ever-evolving marketing landscape.

See more

Language

English
Fluent
Malay
Fluent
Chinese
Intermediate

Work Experience

Channel & Category Development Manager at Dutch Lady Milk Industries Berhad
December 1, 2022 - July 1, 2024
Led trade marketing programs across key retail channels; implemented consumer promotions & sampling campaigns that increased in-store activation ROI by 17%. Directed monthly account reviews with top retailers to drive volume and visibility. Developed and executed 'Perfect Store' standards, boosting planogram compliance by 24%.
Associate Trade Marketing Manager cum Associate Brand Manager (Human Health Care) at KAO (Malaysia) SDN BHD
April 1, 2019 - November 1, 2022
Managed total brand planning; launched integrated campaigns contributing to 12% brand growth YoY. Collaborated with Japan HQ on new product launches. Liaised with multiple agencies on marketing campaigns using all channels to communicate to targeted consumers.
Senior Trade Marketing Executive at URC Snack Foods SDN BHD
March 1, 2017 - March 1, 2019
Co-developed nationwide trade programs and sales blitzes, growing volume sales by 9%. Monitored trade A&P spend and optimized campaign investments.
Trade Marketing Executive (Confectionery Business Unit - Kit Kat) at Nestlé Products SDN BHD
January 1, 2016 - March 1, 2017
Conducted monthly operation and sales review with stakeholders to discuss sales targets and action plans to meet objectives. Supported and executed monthly NCP launches.
Trade Marketing Executive at Mamee-Double Decker SDN BHD
December 1, 2013 - December 1, 2015
Planned and implemented trade promotions for Mamee Chef, Perfecto & Cool Tea. Conducted analysis and monitored sales performance.

Education

BSc(Hons) Business Management at Sunway University
October 1, 2013 - December 31, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail

Hire a Digital Marketer

We have the best digital marketer experts on Twine. Hire a digital marketer in Subang Jaya today.