JY Ho
Hello! I'm Ho Ju Yi, a passionate marketing professional based in Subang Jaya, Malaysia.
About
Hello! I’m Ho Ju Yi, a passionate marketing professional based in Subang Jaya, Malaysia. With a strong background in trade and brand planning, I’ve journeyed through various marketing roles in well-known companies. I enjoy diving deep into data analytics to uncover insights that drive consumer engagement. In my free time, I love exploring new marketing trends and connecting with fellow professionals.
Throughout my career, I’ve successfully managed multiple campaigns that have contributed to brand growth and market visibility. I believe in the power of teamwork and collaboration, and I’m always eager to learn and adapt in this ever-evolving marketing landscape.
- 10 years' experience
- Joined December 2025
Languages
- EnglishFluent
- MalayFluent
- ChineseIntermediate
Industry experience
- Consumer Goods
- Retail
Work experience· 5 roles
Led trade marketing programs across key retail channels; implemented consumer promotions & sampling campaigns that increased in-store activation ROI by 17%. Directed monthly account reviews with top retailers to drive volume and visibility. Developed and executed 'Perfect Store' standards, boosting planogram compliance by 24%.
Managed total brand planning; launched integrated campaigns contributing to 12% brand growth YoY. Collaborated with Japan HQ on new product launches. Liaised with multiple agencies on marketing campaigns using all channels to communicate to targeted consumers.
Co-developed nationwide trade programs and sales blitzes, growing volume sales by 9%. Monitored trade A&P spend and optimized campaign investments.
Education
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