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I’m Kelly Bastaja, a hands-on marketing, brand, and creative professional passionate about fashion, retail, and beauty. I’ve built a career around creative campaign execution end-to-end—developing concepts, shaping brand messaging, and translating ideas into standout content across print and digital. I’m especially driven by creating authentic, engaging work that helps brands grow through strong strategy and measurable results. From social media reels and lookbooks to photography direction and event coverage, I love collaborating with key stakeholders and bringing campaigns to life with energy, speed, and attention to detail.…I’m Kelly Bastaja, a hands-on marketing, brand, and creative professional passionate about fashion, retail, and beauty. I’ve built a career around creative campaign execution end-to-end—developing concepts, shaping brand messaging, and translating ideas into standout content across print and digital. I’m especially driven by creating authentic, engaging work that helps brands grow through strong strategy and measurable results. From social media reels and lookbooks to photography direction and event coverage, I love collaborating with key stakeholders and bringing campaigns to life with energy, speed, and attention to detail.

Kelly Bastaja

Creative Director, Photographer, Social Media Manager, +5

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I’m Kelly Bastaja, a hands-on marketing, brand, and creative professional passionate about fashion, retail, and beauty. I’ve built a career around creative campaign execution end-to-end—developing concepts, shaping brand messaging, and translating ideas into standout content across print and digital. I’m especially driven by creating authentic, engaging work that helps brands grow through strong strategy and measurable results. From social media reels and lookbooks to photography direction and event coverage, I love collaborating with key stakeholders and bringing campaigns to life with energy, speed, and attention to detail.…I’m Kelly Bastaja, a hands-on marketing, brand, and creative professional passionate about fashion, retail, and beauty. I’ve built a career around creative campaign execution end-to-end—developing concepts, shaping brand messaging, and translating ideas into standout content across print and digital. I’m especially driven by creating authentic, engaging work that helps brands grow through strong strategy and measurable results. From social media reels and lookbooks to photography direction and event coverage, I love collaborating with key stakeholders and bringing campaigns to life with energy, speed, and attention to detail.

Available to hire

I’m Kelly Bastaja, a hands-on marketing, brand, and creative professional passionate about fashion, retail, and beauty. I’ve built a career around creative campaign execution end-to-end—developing concepts, shaping brand messaging, and translating ideas into standout content across print and digital.

I’m especially driven by creating authentic, engaging work that helps brands grow through strong strategy and measurable results. From social media reels and lookbooks to photography direction and event coverage, I love collaborating with key stakeholders and bringing campaigns to life with energy, speed, and attention to detail.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Manager at O&M (Freelance / personal brand: Kelly Bastaja Marketing, Brand & Creative)

September 1, 2025 - Present

Led brand and creative work with a strong focus on social media content and photography. Managed creative campaign execution from concept to completion, including social media strategy, brand strategy, photography, pre-production, and post-production. Crafted copy across brand channels (social, EDMs, website, and guidelines), led creative direction for updated brand guidelines, and developed campaign concepts and branded messaging for lookbooks and digital media. Served as chief editor for the in-house blog (Move Nourish Believe), coordinating guest contributors and online material.

Freelance Creative + Photographer

September 1, 2025 - Present

Provide hands-on creative support including content creation and photography. Build visual assets for brand needs, manage shoots end-to-end, and collaborate with clients on creative direction and production for digital and print use cases.

O&M Creative / Brand & Marketing Manager (Contract) at O&M

September 1, 2023 - September 1, 2025

Worked on social media content creation, social media strategy, and event photography. Produced and supported creative event coverage and brand photography, including major launches and IWD-related coverage. Managed creative concept, photography, and production for brand photoshoots, and supported content for multiple brand touchpoints.

Brand & Creative Manager at O&M (brand; role referenced as O&M Brand Creative Manager)

September 1, 2023 - September 1, 2025

Lead brand creative and campaign execution across social, email, and digital. Manage O&M brand guidelines updates, develop monthly campaign lookbooks and branded messaging, and oversee photography pre- and post-production. Partner with marketing stakeholders to amplify brand presence nationally and with international distributors, with a focus on engagement, customer acquisition, retention, and performance.

O&M Brand & Creative Manager at O&M

May 1, 2018 - March 2, 2020

Directed branding and creative execution while improving brand presence across marketing touchpoints. Developed and managed the marketing calendar/go-to-market strategy, ensured brand alignment across departments, and drove social strategy focused on engagement, customer acquisition/retention, and awareness. Collaborated with external agencies (McCann) to develop campaigns, amplified messaging across Australia and internationally, and coordinated consistent content creation (video reels and still carousels).

Brand Management & Creative Manager (Social + Brand) at O&M/OMM (role referenced as O&M and London Jane experience in resume)

May 1, 2018 - March 1, 2020

Oversee creative direction and marketing execution across social media and content creation. Deliver campaign concepts, copywriting, and photography/production management. Collaborate with external agencies, support CRM/loyalty positioning, and create cohesive brand messaging across platforms and touchpoints.

Senior Creative / Social Media Manager at Lorna Jane

March 1, 2016 - March 31, 2018

Managed end-to-end social media and creative operations across international markets, including strategy, content creation, and shoot coordination aligned to global brand goals. Developed and executed paid social media plans (including earlier Instagram monetisation/click-to-purchase tracking), measured performance using analytics to drive engagement and conversion, and generated campaign ideas. Coordinated workflows with publishing/production partners (Bauer Media) including creative direction, editing, photography, and photoshoot management. Led creative for annual diaries and other brand publications and served as chief editor for the in-house blog (Move Nourish Believe), managing guest contributors and online content.

Senior Creative / Content & Brand Editorial Lead at Lorna Jane

March 1, 2016 - March 1, 2018

Brief creative departments to deliver print-to-digital campaign assets, manage marketing budget to achieve brand KPIs, and report performance monthly/quarterly. Execute successful campaign and new product launches, coordinate influencer content, and manage local and multi-region social media and marketing activities. Lead creative workflow and editorial direction across content, photography, and publishing, including editing and concept development for brand books and diaries.

Brand Manager / Social Media & Marketing (multiple roles) at Lorna Jane

April 1, 2014 - March 31, 2016

Briefed creative teams to deliver seasonal content assets across print and digital; managed marketing budgets to achieve brand KPIs efficiently and reported wins/learnings/opportunities. Executed campaigns and new product launches, led influencer engagement for paid social assets, and supported co-branding with department stores. Managed local store marketing activities and worked with global stakeholders to develop overarching social strategies. Created original content and contributed to record-breaking engagement on Instagram; also supported international platform management (North America and Europe), coordinated shoots, tracked analytics, and integrated customer care feedback across online/offline channels. Provided creative direction and editorial leadership, including chief editor responsibilities for a published book and an in-house blog.

Social Media Manager / Senior Creative at Lorna Jane

April 1, 2014 - March 1, 2016

Develop and execute social media strategy with a focus on engagement, customer acquisition, retention, and brand awareness. Manage creative for seasonal campaigns including photography coordination, paid social strategy, analytics reporting, and content production (reels and carousels). Brief and collaborate with external agencies, manage co-branding initiatives with department stores, and support local store marketing and events. Lead editorial work as chief editor for an in-house blog, managing online material and guest contributors.