Organic Social Media Manager at Howard Hughes Communities

Lead organic social media strategy and editorial execution across owned channels for multiple residential communities, tailoring distinct voices, calendars, and engagement approaches to each community audience. Develop platform-native content for Instagram, Facebook, and LinkedIn using channel-first best practices to maximize organic reach. Collaborate cross-functionally with marketing, sales, and community teams to align social storytelling with campaign priorities and leasing goals. Monitor social trends and community sentiment to deliver timely, culturally relevant content that deepens resident and prospect engagement.

Social Media Marketing Specialist at ABS Kids

Developed a data-driven, audience-first editorial strategy that increased engagement by 65% within the first six months. Managed paid social campaigns across platforms, continually optimizing for ROI and customer acquisition. Used social listening tools and analytics dashboards to monitor trends, refine content strategy, and report KPIs to leadership. Created strategic social guidance and toolkits to ensure consistent messaging during key campaign moments.

Social Media Marketing Manager at Avelo Airlines

Led an end-to-end social editorial strategy and content calendar aligned to brand priorities, driving 15M+ impressions and a 27% year-over-year engagement increase on owned channels. Concepted, produced, and managed channel content across Instagram, TikTok, X, Facebook, and LinkedIn using platform-first best practices. Performed ongoing platform testing and algorithm-informed optimization to improve reach. Partnered cross-functionally with corporate communications, brand, and campaign teams to align content to business goals and product launches. Analyzed performance data and social listening insights to deliver actionable recommendations to senior leadership.

Social Media Strategist at Checkers and Rally's

Managed and scaled an influencer partnership program, expanding measurable content reach and generating $750K in attributable revenue. Analyzed social performance metrics and implemented strategic changes that improved engagement by 31% and increased content ROI. Ensured brand message consistency across all channels and developed a proactive crisis communication framework to protect brand integrity. Partnered with performance marketing and creative teams to create channel-specific content aligned to campaign objectives.

Social Media Manager at Lotus Seafood

Led cross-functional efforts to elevate brand campaigns, growing the social community by 100K+ followers and boosting engagement by 34%. Produced regular performance reporting for leadership and applied SEO best practices and quantitative analysis to improve brand positioning and content discoverability. Developed and implemented crisis communication strategies by identifying content vulnerabilities and deploying proactive solutions to protect brand integrity.