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Hi, I’m Kedar Sohani. I’m a Performance Marketing Specialist & QA Leader with 5+ years across gaming, XR, and mobile products. I’m skilled in Google and Meta ads, consistently achieving sub-2 CPI, high-volume acquisition, and optimized funnel performance. I have a strong analytical mindset and a deep product understanding from QA leadership at Ubisoft & EDIIIE. I bridge marketing and product through data, player psychology, and store optimization to drive scalable growth. I bring cross-functional experience across ASO/SEO, paid campaigns, SM calendar planning, and community engagement. I love validating creative assets against in-game behavior, interpreting metrics to inform strategy, and mentoring teams to raise QA standards. My goal is to fuel growth while ensuring quality and a seamless player experience.…Hi, I’m Kedar Sohani. I’m a Performance Marketing Specialist & QA Leader with 5+ years across gaming, XR, and mobile products. I’m skilled in Google and Meta ads, consistently achieving sub-2 CPI, high-volume acquisition, and optimized funnel performance. I have a strong analytical mindset and a deep product understanding from QA leadership at Ubisoft & EDIIIE. I bridge marketing and product through data, player psychology, and store optimization to drive scalable growth. I bring cross-functional experience across ASO/SEO, paid campaigns, SM calendar planning, and community engagement. I love validating creative assets against in-game behavior, interpreting metrics to inform strategy, and mentoring teams to raise QA standards. My goal is to fuel growth while ensuring quality and a seamless player experience.

Kedar Sohani

QA Engineer, Performance Marketer, Game Tester, +7

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Hi, I’m Kedar Sohani. I’m a Performance Marketing Specialist & QA Leader with 5+ years across gaming, XR, and mobile products. I’m skilled in Google and Meta ads, consistently achieving sub-2 CPI, high-volume acquisition, and optimized funnel performance. I have a strong analytical mindset and a deep product understanding from QA leadership at Ubisoft & EDIIIE. I bridge marketing and product through data, player psychology, and store optimization to drive scalable growth. I bring cross-functional experience across ASO/SEO, paid campaigns, SM calendar planning, and community engagement. I love validating creative assets against in-game behavior, interpreting metrics to inform strategy, and mentoring teams to raise QA standards. My goal is to fuel growth while ensuring quality and a seamless player experience.…Hi, I’m Kedar Sohani. I’m a Performance Marketing Specialist & QA Leader with 5+ years across gaming, XR, and mobile products. I’m skilled in Google and Meta ads, consistently achieving sub-2 CPI, high-volume acquisition, and optimized funnel performance. I have a strong analytical mindset and a deep product understanding from QA leadership at Ubisoft & EDIIIE. I bridge marketing and product through data, player psychology, and store optimization to drive scalable growth. I bring cross-functional experience across ASO/SEO, paid campaigns, SM calendar planning, and community engagement. I love validating creative assets against in-game behavior, interpreting metrics to inform strategy, and mentoring teams to raise QA standards. My goal is to fuel growth while ensuring quality and a seamless player experience.

Available to hire

Hi, I’m Kedar Sohani. I’m a Performance Marketing Specialist & QA Leader with 5+ years across gaming, XR, and mobile products. I’m skilled in Google and Meta ads, consistently achieving sub-2 CPI, high-volume acquisition, and optimized funnel performance. I have a strong analytical mindset and a deep product understanding from QA leadership at Ubisoft & EDIIIE. I bridge marketing and product through data, player psychology, and store optimization to drive scalable growth.

I bring cross-functional experience across ASO/SEO, paid campaigns, SM calendar planning, and community engagement. I love validating creative assets against in-game behavior, interpreting metrics to inform strategy, and mentoring teams to raise QA standards. My goal is to fuel growth while ensuring quality and a seamless player experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Advanced

Marathi (Marāṭhī)

Intermediate

Kannada

Intermediate

Work Experience

Performance Marketing Specialist at Boss Rush Games

June 1, 2025 - Present

Managed and optimized Google App Campaigns with results: 3,435 INR spent → 1,919 installs at 1.79 CPI; 5,520 INR spent → 2,540 installs at 2.17 CPI; 9.83K clicks at 0.35 CPC with 217K impressions. Maintained sub-2 CPI range through structured creatives, audience targeting, and bid tuning. Scaled install volume via creative testing, keyword clustering, and ROAS-based budget reallocations. Led Meta Ads optimization (1,808 link clicks @ 0.34 CPC; 97 link clicks @ 0.99 CPC). Built dashboards tracking CPI, CPC, CTR, ROAS, retention, and LTV proxies. Mapped acquisition cohorts to in-game events and Firebase funnels. Coordinated with designers/product teams to align UA with player behavior insights. Drove ASO/SEO improvements for Google Play & App Store with higher keyword rankings and store listing tests. Executed SM M content strategy for India launch to boost organic installs and community retention.

Associate QA Lead / Marketing Manager at EDIIIE

April 1, 2024 - June 1, 2025

Primary liaison to the marketing department, helping shape campaign messaging through product behavior insights. Contributed to ASO, SEO, paid campaign planning, social media calendars, and community engagement, providing feature insights for targeting. Collaborated on creative validation ensuring ad assets matched in-game behavior and reduced post-install drop-off. Supported PMs with analytics interpretation (funnel, churn, retention impact on UA). QA leadership: improved QA processes and best practices. Manual testing expert: led smoke, functional, integration, system, ad-hoc, and UAT cycles across multiple projects. Project & Resource Management: oversaw task allocation, resource planning, and project tracking. Stakeholder collaboration: worked with devs/PMs/design. Documentation & Reporting: maintained test plans, test cases, bug reports, and QA checklists. Mentorship: guided junior QA engineers. User-centric testing: validated end-user perspective.

Senior QA Tester at EDIIIE

July 1, 2022 - April 1, 2024

Cross-platform QA: functional and UI/UX testing across Android, iOS, PC, and VR/XR. Defect management: logged/tracked 4,000+ bugs with bug sheets and QA checklists. Delivery: shipped 15+ projects with stability and high quality. QA coordination: partnered with production and development teams to resolve defects. Specialized testing for VR apps and cross-platform integrations. Tools: Postman, Fiddler for API testing; Quest2/3 for VR; Google Play Console; Meta Quest Link.

Game Tester at Ubisoft

September 1, 2021 - July 1, 2022

Release Testing: conducted smoke, regressions, and validation cycles for title updates/patches. Bug reporting: logged and tracked 200+ high-priority issues, improving game stability. Mentorship & Training: mentored 20+ new joiners on bug reporting standards. QC Coordination: partnered with production and development teams for defect resolution. Testing Coverage: executed smoke, functional, and validation across multi-scope.

Junior Game Tester at Ubisoft

March 1, 2020 - September 1, 2021

Scope Testing: performed smoke, ad-hoc, regression, and validation testing for modules like UI, gameplay, narrative, audio, AI, and engine performance. Defect Tracking: reported 1200+ bugs via JIRA for console platforms (X1, PS4). Test Design: created and executed complex test cases. QC Monitoring: maintained bug sheets, task logs, and validation updates. Collaboration: coordinated with developers for clear communication and faster resolutions.