Available to hire
Savvy editor with a keen eye for visual storytelling. And a skilled content creator with over two decades of experience across consumer, branded and trade publications.
“I love telling stories through words and pictures to craft authentic, engaging experiences that inspire others to think and act differently. My career reflects a commitment to creating compelling narratives that align with business objectives. By combining strategy, editorial packaging and administrative know-how, I deliver meaningful content that elevates brands.”
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Advanced
Work Experience
Editor-in-Chief, Porter Magazine at Porter Airlines (St. Joseph Media)
January 1, 2022 - PresentLead the content strategy and development for the inflight magazine of Porter Airlines, reaching 7.2 million readers with six annual issues. Work closely with Porter’s marketing team to identify and achieve business objectives. Schedule, assign, edit and proof all articles each issue, while working closely with design team to craft engaging, surprising and wholly original content. Research, write and edit short-form columns and long-form features. Produce shopping features by tapping into emerging trends, the latest retail launches and hyper-local brands. Plan and manage editorial budget, including staffing, writers, photographers, illustrators, and image usage. Oversee translation process of bilingual magazine. Maintain a rich network of North American freelance writers and PR contacts across such industries as travel, food, fashion, hospitality and entertainment/culture.
Editor-in-Chief, CAA / AMA Magazine at CAA (St. Joseph Media)
January 1, 2015 - January 1, 2022Spearheaded the strategy and creative execution for three quarterly regional print and digital titles, reaching a circulation of 950K. Wrote, edited and assigned columns, features and digital-first content, ensuring high-quality editorial aligned with client objectives. Collaborated with a team of editors and designers to enhance visual storytelling and editorial packaging. Planned and managed editorial budget, including staff, freelancers and photography/illustration.
Editor, Air Miles Magazine at Rogers Communications
January 1, 2012 - January 1, 2015Managed the integrated editorial strategy for Air Miles Canada across print, digital and e-newsletter platforms (French and English). Directed a talented team of writers, editors, designers and translators to develop engaging travel, food and lifestyle content. Edited a variety of cross-platform content, including short- and long-form articles and web posts, ensuring high-quality standards. Coordinated translation process, including copy editing and proofreading, to ensure bilingual consistency. Administered production schedule; manage client approvals process.
Editor, 2 For Couples Magazine at 2 Media
January 1, 2008 - January 1, 2012Planned, produced, and proofed editorial content for a bi-monthly lifestyle magazine, app and website. Write pithy service columns as well as longer narratives tailored to a niche audience: couples who recently married. Helped develop and launch proprietary editions for iPad, iPhone and desktop platforms. Managed editorial strategy for blogs and social networks while maintaining a varied network of freelance writers.
Managing Editor, CAA Magazine at edwood Custom Communications
January 1, 1999 - January 1, 2008Managed editorial production, including content development and scheduling, for a quarterly travel, lifestyle magazine. Wrote features, columns and display copy for print and online. Created and managed production schedules; ensuring art and edit deadlines were met; managed client approvals process.
Education
Honours BA (Political Science) (Minor: Foreign Languages) at Bishop's University
January 1, 1994 - January 1, 1997Certificate in Magazine Publishing at George Brown Polytechnic
January 1, 2001 - January 1, 2002Qualifications
Certificate in Magazine Publishing
January 1, 2001 - January 1, 2002Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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