Kellie Davenport

Lead the content strategy and development for the inflight magazine of Porter Airlines, reaching 7.2 million readers with six annual issues. Work closely with Porter’s marketing team to identify and achieve business objectives. Schedule, assign, edit and proof all articles each issue, while working closely with design team to craft engaging, surprising and wholly original content. Research, write and edit short-form columns and long-form features. Produce shopping features by tapping into emerging trends, the latest retail launches and hyper-local brands. Plan and manage editorial budget, including staffing, writers, photographers, illustrators, and image usage. Oversee translation process of bilingual magazine. Maintain a rich network of North American freelance writers and PR contacts across such industries as travel, food, fashion, hospitality and entertainment/culture.

Spearheaded the strategy and creative execution for three quarterly regional print and digital titles, reaching a circulation of 950K. Wrote, edited and assigned columns, features and digital-first content, ensuring high-quality editorial aligned with client objectives. Collaborated with a team of editors and designers to enhance visual storytelling and editorial packaging. Planned and managed editorial budget, including staff, freelancers and photography/illustration.

Managed the integrated editorial strategy for Air Miles Canada across print, digital and e-newsletter platforms (French and English). Directed a talented team of writers, editors, designers and translators to develop engaging travel, food and lifestyle content. Edited a variety of cross-platform content, including short- and long-form articles and web posts, ensuring high-quality standards. Coordinated translation process, including copy editing and proofreading, to ensure bilingual consistency. Administered production schedule; manage client approvals process.