Web Content & Digital Production Contractor at IOS studio

Supported redesign and relaunch of the Tennessee State Parks website as part of a cross-functional agency team. Managed web content migration including formatting, proofreading, and quality assurance. Collaborated with designers, developers, project managers, and Tennessee Department of Environment & Conservation (TDEC) stakeholders. Maintained content inventories, spreadsheets, project documentation, and approval workflows; built and updated web content while ensuring accessibility, consistency, and brand standards. Assisted with wireframing, content reviews, and user-experience improvements using Figma.

Brand Strategy / E-Commerce & Creative Marketing at Vertigo Vinyls

Developed brand strategy, positioning, partnerships, and promotional campaigns for an independent vinyl and music-focused brand. Led creative direction for vinyl releases including visual concepts, artwork, packaging, and overall product presentation. Created short- and long-form content across social and digital platforms to build awareness, engagement, and audience growth. Managed projects from initial concept through production, launch, and promotion, while developing partner opportunities with artists, brands, and creative collaborators.

Content Creation & Digital Marketing at Peanut Butter Friends

Created creative marketing strategies and brand concepts for clients across entertainment, lifestyle, and creative industries. Produced social media campaigns and short- and long-form content including brand messaging and digital marketing assets. Supported creative direction and campaign development from initial concept through execution while coordinating projects, partnerships, and deliverables with consistent brand identity across platforms.