Marketing and graphic design professional with multi-brand experience driving awareness, customer acquisition, and online sales through social media, content creation, email marketing, and paid campaigns. Strengths include Shopify optimization, SEO and conversion-focused improvements, campaign planning, and partnership/PR outreach across retail and ecommerce channels.

Kelly Holland

Marketing and graphic design professional with multi-brand experience driving awareness, customer acquisition, and online sales through social media, content creation, email marketing, and paid campaigns. Strengths include Shopify optimization, SEO and conversion-focused improvements, campaign planning, and partnership/PR outreach across retail and ecommerce channels.

Available to hire

Marketing and graphic design professional with multi-brand experience driving awareness, customer acquisition, and online sales through social media, content creation, email marketing, and paid campaigns. Strengths include Shopify optimization, SEO and conversion-focused improvements, campaign planning, and partnership/PR outreach across retail and ecommerce channels.

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Work Experience

Marketing Specialist (Lead Marketing) at Hilltop Apiaries + Avery’s Soda + Simsbury + New Britain
January 1, 2026 - Present
Led marketing strategy across multiple consumer brands, driving brand awareness, customer acquisition, and online sales. Managed social media strategy, content creation, photography, and graphic design, plus email marketing and paid campaigns. Maintained and optimized Shopify storefronts (product launches, merchandising, SEO, and conversion-focused improvements). Developed promotions, campaigns, partnerships, and in-store retargeting materials, while coordinating brand collaborations and retail marketing initiatives.
Founder & Owner at Dane Good
February 1, 2022 - December 1, 2025
Founded and operated a direct-to-consumer candle and custom gift company from concept through daily operations. Designed and manufactured products while managing inventory, fulfillment, shipping, customer service, and vendor relationships. Built and maintained the Shopify website, including product pages, email campaigns, SEO, and digital marketing strategy. Created branding, photography, graphic design, and social media content. Handled bookkeeping, retail partnerships, pop-up events, and networking.
Environmental Educator at Westmoor Park
September 1, 2021 - December 1, 2021
Developed and delivered hands-on environmental education programs for children using experiential learning. Created engaging ecology lessons and educational programming.
Co-Founder & Managing Member at Hustle Smoothie Bar
February 1, 2018 - March 1, 2021
Co-founded and managed day-to-day operations for a smoothie bar. Led hiring, training, scheduling, payroll, and team management. Managed vendor relationships, licensing, insurance, and customer experience. Planned community events and marketing initiatives to increase brand visibility. Developed recipes, maintained quality standards, and implemented operational systems to improve efficiency.
Owner & Licensed Massage Therapist at Belle Massage, LLC
August 1, 2017 - June 1, 2020
Owned and operated a private massage therapy practice providing therapeutic and wellness services. Built and maintained a loyal client base through exceptional customer care and referrals. Managed scheduling, marketing, finances, and business operations.
Licensed Massage Therapist at Sasanqua Spa
March 1, 2017 - September 1, 2017
Delivered luxury spa treatments specializing in therapeutic massage and body treatments while providing exceptional guest experiences.
Licensed Massage Therapist at Earthing Day Spa
July 1, 2016 - April 1, 2017
Provided customized therapeutic massage and body treatments in a high-volume environment.
Assistant Manager & Ambassador at Tribe Indoor Cycling Studio
March 1, 2015 - July 1, 2016
Instructed indoor cycling classes for members with varying fitness levels. Assisted with studio operations, staff training, scheduling, and facility management.

Education

Bachelor's degree in Exercise Science at Fort Lewis College
April 1, 2012 - April 30, 2012
Massage Therapy at Connecticut Center for Massage Therapy
June 1, 2016 - June 30, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Education, Healthcare, Media & Entertainment