OLUWAKEMI AWONUSI

Chief Operating Officer / Director of Business at Poke Ltd

Transformation, operating-model redesign and digital-led growth across multiple markets; implemented an operational excellence playbook (SOPs, process maps, KPIs); embedded data-driven decision-making; achieved 20% cost reduction while maintaining service quality; advised the executive board on strategy and long-term sustainability.

Chief Operating Officer / Chief Marketing Officer at Scout Media Limited

Developed and executed marketing strategies and campaigns, increasing brand visibility by 50% and improving market share by 10%. Spearheaded product launches driving 15% revenue growth for Ignition Holding. Streamlined operations to reduce costs by 10% via restructuring and optimization, and improved operational efficiency by 15% across departments. Increased agency billing by 25% within 6 months using integrated online and offline branding strategies for clients.

Group Chief Operating Officer at Ignition Group

Group-wide operational realignment across business units; delivered 28% revenue increase and doubled client retention in 12 months; established budgeting, staffing and performance frameworks; owned P&L and led regional expansion.

Executive Director / Board Member at Association of Advertising Agencies of Nigeria

Directed activities of 120+ advertising agencies ensuring professionalism and ethics, contributing to a 30% improvement in industry reputation and credibility. Provided board-level thought leadership for the International Advertising Association (IAA), shaping policies for structure, succession planning, and sustainability of agencies in Nigeria. Managed association operations and committee collaboration to deliver impactful programs. Led the Women in Advertising initiative, increasing female representation in leadership by 40%. Delivered a 50% revenue increase for the association and achieved 95% subscription payment compliance within one year.

Executive Director / Chief Executive Officer at Association of Advertising Agencies of Nigeria (AAAN)

Enterprise leadership, governance and policy advocacy for Nigeria's apex advertising body; delivered 15% net surplus (highest in 16 years), 50% revenue growth and 95% subscription compliance; served on the board of IAA; led industry governance and policy engagement.

DLK Marketing Director at DLK Group (Oil & Gas and Manufacturing)

Launched new products including Chicken Sausage, Minced Chicken, and Chicken parts. Optimized marketing investment achieving 30% productivity improvement through pricing strategies and distribution partnerships. Drove double-digit agritech growth through an innovative route-to-market plan across multiple touchpoints. Managed marketing functions across a diversified group, growing brand awareness and business across sectors. Increased communication business billing by 25%, generating N8 billion in business value, and managed P&L.

Marketing Director at DLK Group

Led commercial and growth strategy across Oil & Gas, Communications and Agritech; delivered 25% growth in communications billings; launched new product lines; managed high-level engagement with government, regulators, media and host communities.

Head Consumer Engagement, Media & Agency Relations, WA at Cadbury Nigeria Plc

Owned integrated marketing strategy for Cadbury brands across West Africa, improving brand equity, volume, and value contribution to company growth. Managed annual brand plans from development through execution across Creative, Media, PR, and Sales Activation. Ensured strong brand health using consumer data and insight-driven brand positioning to create integrated offline and online strategies. Led media strategizing, planning, budgeting, negotiations, and sponsorships across West Africa to achieve KPIs and optimal ROI. Oversaw ATL/BTL budget allocation, with monthly tracking and spending efficiency aligned to P&L targets and trade route-to-market planning.

Head, Consumer Engagement, Media & Agency Relations — West Africa at Cadbury Nigeria / Mondelēz Plc

Built integrated marketing strategy for Cadbury brands across West Africa; owned annual brand plans; led media strategy, planning, budgeting and sponsorships; achieved KPI targets and ROI; managed ATL/BTL budgets.

Marketing Communication & Media Manager at Cadbury Nigeria Plc

Collaborated across Creative, Media, PR, and Activation teams to deliver 30+ integrated marketing campaigns. Executed award-winning media strategy including Brand of the Year in Ghana for Richoco, delivering 20% sales growth. Developed digital engagement plans to build brand affinity. Used data analysis to select media channels, guide content creation, and improve targeting. Achieved 15% NR growth for Tomtom in a declining category through innovative media sponsorship and campaigns.

Marketing Communications & Media Manager at Cadbury Nigeria Plc

Drove integrated marketing communication and media strategy end-to-end; built annual media strategies, deployment plans and budgets; optimized reach, CPM and share of Voice.

Senior Brand Manager, Bournvita at Cadbury Nigeria Plc

Increased consumer engagement reflected in a 30% rise in trade and consumer promotion participation. Improved brand health metrics and secured mental leadership with target consumers, resulting in 25% increase in key measures. Leveraged Nielsen data insights to identify growth opportunities and strengthen brand perception. Led marketing initiatives driving sales increases for Bournvita and its product extensions, and developed communication strategies to raise top-of-mind awareness and visibility.

Head, Media Planning and Strategy at Mediareach OMD Limited

Designed annual and quarterly media plans and strategies for clients to drive brand awareness and sales. Optimized budgets to improve productivity and profitability while exceeding ROI targets year on year. Used media data to stay ahead of competition and meet client business objectives. Ensured 95% compliance across campaigns and fostered sponsorship strategies to increase brand visibility.

Head, Media Planning & Strategy at Mediareach OMD Limited

Strategy development and ROI optimization for blue-chip brands; managed media planning and buying to KPI targets.

Senior Brand Manager at Cadbury Nigeria (Bournvita)

Data-driven brand growth; analyzed Nielsen data to identify opportunities; drove volume and value growth across Bournvita portfolio.

Manager, Brand & Account Management at Insight Communication Ltd

Client advisory and through-the-line strategy; drove brand visibility and ROI improvements.

Manager, Brand and Account Management at Insight Publicis Limited

Conceptualized annual brand plans aligned with client objectives, market trends, consumer insights, and competitor analysis to drive brand growth and loyalty. Translated client briefs into through-the-line strategy proposals, enabling creative excellence and exceeding client expectations. Managed internal and external stakeholders to meet client objectives and grow the agency’s revenue.

Assistant Manager, Brand & Account Management at Insight Communication Ltd

Account management and market analysis; supported client campaigns and cash flow management.

Senior Account Executive, Brand & Account Management at Hunters Advertising Limited