I'm Kyle Goodwin, a senior Content Manager, Editor, Consultant and Writer with a track record delivering large-scale digital transformation content programs for brands including Three UK, EE, The O2 and more. I excel at turning data-driven insights into engaging, on-brand content across multiple channels and touchpoints, building scalable processes, and leading cross-functional teams to deliver measurable impact. I’ve founded and led a content agency, launched UK’s first Apple/ iPhone editorial content, and consistently drive engagement and revenue through thoughtful storytelling and editorial strategy.

Kyle Goodwin

I'm Kyle Goodwin, a senior Content Manager, Editor, Consultant and Writer with a track record delivering large-scale digital transformation content programs for brands including Three UK, EE, The O2 and more. I excel at turning data-driven insights into engaging, on-brand content across multiple channels and touchpoints, building scalable processes, and leading cross-functional teams to deliver measurable impact. I’ve founded and led a content agency, launched UK’s first Apple/ iPhone editorial content, and consistently drive engagement and revenue through thoughtful storytelling and editorial strategy.

Available to hire

I’m Kyle Goodwin, a senior Content Manager, Editor, Consultant and Writer with a track record delivering large-scale digital transformation content programs for brands including Three UK, EE, The O2 and more. I excel at turning data-driven insights into engaging, on-brand content across multiple channels and touchpoints, building scalable processes, and leading cross-functional teams to deliver measurable impact. I’ve founded and led a content agency, launched UK’s first Apple/ iPhone editorial content, and consistently drive engagement and revenue through thoughtful storytelling and editorial strategy.

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Language

English
Fluent

Work Experience

Content Manager at Three UK
February 1, 2018 - Present
Overseeing end-to-end content for a major digital transformation project across 11 content streams, including support articles, CX journeys, product descriptions, and customer communications; responsible for CMS publishing and cross-functional collaboration with Product, Brand and Legal.
Content Manager at EE
May 1, 2016 - February 1, 2018
Launched UK’s Features & Articles platform; drove revenue and engagement, built data-driven content strategy, and managed end-to-end creation; led Apple editorial content integration into EE journeys.
Founder & Chief Content Officer at Ingrained
April 1, 2015 - Present
Founded content marketing agency; led data-driven strategy, content planning, and editorial execution; managed budgets and client relationships; built data science and social analytics capabilities.
Content Manager at The O2 Arena
May 1, 2015 - May 1, 2016
Re-launched and managed monthly content production; created house editorial guidelines; commissioned features; managed budgets and deadlines; ensured consistency and interlinking of content.
Founder & Managing Editor at Drafted Magazine
November 1, 2012 - March 1, 2015
Founded free pop culture print magazine; used augmented reality to link print and digital content; oversaw end-to-end production, interviews, and distribution; led PR and branding.
Consultant & Freelancer at Self-employed / Journalism, Consultancy & Freelance
August 1, 2008 - Present
Travel writer, consultant for Tesco Media, Outbrain, Metro, Blippar; contributed to Vice, Men’s Fitness, HOTHOT Magazine; provided journalism, consulting, and freelance content services.
Lifestyle & Entertainment Editor at HOTHOT Magazine
February 1, 2012 - November 1, 2012
Researched and covered London lifestyle and entertainment; interviewed celebrities; wrote feature articles and reviews; edited freelancer submissions.
News Writer & Sub Editor at Pattaya Daily News
February 1, 2011 - November 1, 2012
Sourced and wrote world news; edited articles; ensured grammar and rhythm; collaborated with team to meet deadlines.
Scriptwriter at NewsRevue
January 1, 2011 - November 1, 2012
Wrote weekly sketches for the world’s longest-running current-events show; attended writers' meetings; delivered under tight deadlines; received positive reviews at Edinburgh Fringe 2012.
Content Manager (Contract) at The O2 Arena
May 1, 2015 - May 1, 2016
Re-launched and managed end-to-end monthly content production; built house content tone and editorial guidelines; commissioned features; managed budgets and deadlines; increased content consistency across channels.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Telecommunications, Software & Internet, Professional Services, Education