Kirsten Goodger

Architected information hierarchy and visual layouts for an independent digital learning platform using Podia to support progressive user onboarding. Designed cross-platform visual assets and content layouts using Canva while maintaining brand system consistency across separate web properties and social channels.

Evaluated usability and features across Squarespace before migrating the commerce infrastructure to Shopify to improve mobile checkout dynamics. Used analytics insights via Meta Business Suite to audit conversion paths and adjust visual layout and typographic hierarchy to maximize user click-through rates. Restructured product metadata and SEO taxonomy to improve organic search discoverability and streamline catalog navigation.

Led end-to-end in-store and user-centered experience improvements as a high-performing specialist and systems lead. Recognized for consistently exceeding sales targets, improving customer retention, and translating complex technical contractor requirements and blueprint-like information into accessible, empathetic, human-centered guidance. Conducted thousands of qualitative user research sessions to diagnose customer friction points and recommend optimal visual and spatial design solutions. Also trained and onboarded internal teams across complex enterprise installation management systems to ensure data accuracy and consistent execution.