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I'm Kimberley Hastings, a results-driven Social Media & Influencer Marketing Manager with a proven track record delivering campaigns that drive KPIs, brand affinity and engagement. I’m the founder/content creator behind Kim OnSkin, building and growing social media presence since July 2018. I thrive on turning data into creative, platform-first strategies and on turning audiences into loyal communities. I love storytelling, community-building, creator partnerships, and cross-channel strategy. I enjoy collaborating with brands, athletes, and creators to craft engaging content, drive growth, and foster meaningful connections across all channels.…I'm Kimberley Hastings, a results-driven Social Media & Influencer Marketing Manager with a proven track record delivering campaigns that drive KPIs, brand affinity and engagement. I’m the founder/content creator behind Kim OnSkin, building and growing social media presence since July 2018. I thrive on turning data into creative, platform-first strategies and on turning audiences into loyal communities. I love storytelling, community-building, creator partnerships, and cross-channel strategy. I enjoy collaborating with brands, athletes, and creators to craft engaging content, drive growth, and foster meaningful connections across all channels.

Kimberley Hastings

Content Creator, Social Media Manager, Influencer Marketing Manager, +2

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I'm Kimberley Hastings, a results-driven Social Media & Influencer Marketing Manager with a proven track record delivering campaigns that drive KPIs, brand affinity and engagement. I’m the founder/content creator behind Kim OnSkin, building and growing social media presence since July 2018. I thrive on turning data into creative, platform-first strategies and on turning audiences into loyal communities. I love storytelling, community-building, creator partnerships, and cross-channel strategy. I enjoy collaborating with brands, athletes, and creators to craft engaging content, drive growth, and foster meaningful connections across all channels.…I'm Kimberley Hastings, a results-driven Social Media & Influencer Marketing Manager with a proven track record delivering campaigns that drive KPIs, brand affinity and engagement. I’m the founder/content creator behind Kim OnSkin, building and growing social media presence since July 2018. I thrive on turning data into creative, platform-first strategies and on turning audiences into loyal communities. I love storytelling, community-building, creator partnerships, and cross-channel strategy. I enjoy collaborating with brands, athletes, and creators to craft engaging content, drive growth, and foster meaningful connections across all channels.

Available to hire

I’m Kimberley Hastings, a results-driven Social Media & Influencer Marketing Manager with a proven track record delivering campaigns that drive KPIs, brand affinity and engagement. I’m the founder/content creator behind Kim OnSkin, building and growing social media presence since July 2018. I thrive on turning data into creative, platform-first strategies and on turning audiences into loyal communities.

I love storytelling, community-building, creator partnerships, and cross-channel strategy. I enjoy collaborating with brands, athletes, and creators to craft engaging content, drive growth, and foster meaningful connections across all channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Beginner

Work Experience

Social Media Marketing Manager at Kim OnSkin (Founder/Content Creator)

July 1, 2018 - Present

Led social media strategy across multiple brand channels; developed platform-first social strategies; created bespoke content; directed video shoots with in-house production; built influencer partnerships and UGC programs; managed budgets for influencer campaigns and paid social; provided updates on platform changes and opportunities; strengthened community management and brand loyalty.

Content Creator at Kim OnSkin

July 1, 2018 - Present

Built authentic user-generated content, co-created influencer content, led paid influencer campaigns, and nurtured relationships with users to convert them into brand ambassadors.

Social Media Executive at Noughty Haircare – KM Brands Ltd

December 1, 2020 - October 23, 2025

Managed social media accounts, developed content calendars, planned campaigns, and executed influencer partnerships; increased reach and engagement across brand channels.

Social Strategy & Content Planning at Life Armour Nutrition

March 1, 2021 - October 23, 2025

Led social strategy, content planning, influencer and affiliate marketing; built and managed creator/influencer partnerships; tracked ROI and performance; delivered content briefs and budgets.

Social Media Manager at With U-Jan

January 1, 2023 - Present

Increased reach, engagement, and community growth across brand channels; developed platform-first social strategies; created bespoke content; directed video shoots; built influencer relationships and UGC content; led cross-channel campaigns; provided platform-change insights to internal teams.