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I'm a strategic and commercially driven digital leader with over 12 years of experience across Digital Marketing, E-commerce, CRM, and Brand Management. I have a proven track record of leading brand and digital transformations, driving growth through customer-first strategies, data-led decision-making, and omnichannel marketing. I'm known for building and inspiring high-performing teams, managing large-scale budgets and digital P&Ls, and delivering measurable impact across global markets. I thrive in fast-paced environments, executing at both strategic and operational levels with calm leadership, delivering growth through innovation, performance, and customer-centricity.…I'm a strategic and commercially driven digital leader with over 12 years of experience across Digital Marketing, E-commerce, CRM, and Brand Management. I have a proven track record of leading brand and digital transformations, driving growth through customer-first strategies, data-led decision-making, and omnichannel marketing. I'm known for building and inspiring high-performing teams, managing large-scale budgets and digital P&Ls, and delivering measurable impact across global markets. I thrive in fast-paced environments, executing at both strategic and operational levels with calm leadership, delivering growth through innovation, performance, and customer-centricity.

Kimiko Keeling

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +6

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I'm a strategic and commercially driven digital leader with over 12 years of experience across Digital Marketing, E-commerce, CRM, and Brand Management. I have a proven track record of leading brand and digital transformations, driving growth through customer-first strategies, data-led decision-making, and omnichannel marketing. I'm known for building and inspiring high-performing teams, managing large-scale budgets and digital P&Ls, and delivering measurable impact across global markets. I thrive in fast-paced environments, executing at both strategic and operational levels with calm leadership, delivering growth through innovation, performance, and customer-centricity.…I'm a strategic and commercially driven digital leader with over 12 years of experience across Digital Marketing, E-commerce, CRM, and Brand Management. I have a proven track record of leading brand and digital transformations, driving growth through customer-first strategies, data-led decision-making, and omnichannel marketing. I'm known for building and inspiring high-performing teams, managing large-scale budgets and digital P&Ls, and delivering measurable impact across global markets. I thrive in fast-paced environments, executing at both strategic and operational levels with calm leadership, delivering growth through innovation, performance, and customer-centricity.

Available to hire

I’m a strategic and commercially driven digital leader with over 12 years of experience across Digital Marketing, E-commerce, CRM, and Brand Management. I have a proven track record of leading brand and digital transformations, driving growth through customer-first strategies, data-led decision-making, and omnichannel marketing.

I’m known for building and inspiring high-performing teams, managing large-scale budgets and digital P&Ls, and delivering measurable impact across global markets. I thrive in fast-paced environments, executing at both strategic and operational levels with calm leadership, delivering growth through innovation, performance, and customer-centricity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Digital at Gymshark

February 1, 2025 - June 1, 2025

Led the global digital marketing and performance function, overseeing Paid Media, SEO, PPC, data analytics, campaign planning, and commercial forecasting. Collaborated with Brand, Merchandising, and Trade to deliver integrated campaigns aligned with product drops and peak trading periods. Championed a test-and-learn approach and established agile performance reporting for daily, weekly, and strategic decision-making. Managed multi-million-pound digital budgets and delivered MMM and incrementality insights to optimise channel mix and investment.

Head of Digital at Lulu Guinness

July 1, 2022 - February 1, 2025

Led the brand’s digital transformation, owning digital marketing, e-commerce, and customer experience with full P&L ownership. Built a 3-year digital roadmap, embedded CLV and RFM segmentation, and enhanced funnel performance. Upgraded the Shopify Plus checkout and improved customer experience, contributing to revenue growth and higher CSAT; maintained a high team retention through coaching and OKRs.

Head of Brand at Lulu Guinness

April 1, 2021 - July 1, 2022

Directed the global brand and marketing function across digital, retail, and creative with full ownership of brand strategy, customer acquisition, and channel performance. Implemented unified omnichannel marketing, led CRM optimization, influencer strategy, and played a key role in a major platform replatforming to support scalable growth.

Head of Marketing at Agent Provocateur

August 1, 2018 - January 1, 2021

Led brand, digital, and retail marketing with a cross-functional team, shaping global campaigns and the brand innovation roadmap. Managed budgets and third-party relationships, delivered GDPR-compliant data strategies, oversaw influencer marketing, and drove cross-channel acquisition and customer lifecycle improvements.

Senior Digital Marketing Manager at Agent Provocateur

April 1, 2016 - August 1, 2018

Directed digital marketing strategy across global markets, leveraging paid media, social, and content to drive demand revenue and performance. Collaborated with CRM and e-commerce teams to optimise customer journeys and ensure alignment with brand objectives.

Digital Marketing Manager at Agent Provocateur

March 1, 2015 - April 1, 2016

Led digital marketing execution across paid, social, and search channels, contributing to revenue growth and improved campaign performance through data-driven optimisations and cross-channel coordination.

CRM & Social Media Executive at Agent Provocateur

February 1, 2013 - March 1, 2015

Managed CRM and social media programs, grew the CRM database, and delivered high-converting acquisition campaigns. Implemented GDPR-compliant practices and contributed to cross-channel customer lifecycle improvements.

E-commerce Assistant at Agent Provocateur

November 1, 2011 - February 1, 2013

Supported e-commerce operations, product listing optimization, order processing, and site merchandising to boost online performance.

E-commerce Intern at Agent Provocateur

July 1, 2011 - November 1, 2011

Entered the e-commerce discipline with hands-on support across content, site management, and basic merchandising tasks.