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I'm a Digital Presence Strategist, UX Designer, and Website Designer based in Italy, helping businesses create digital experiences that build trust, improve visibility, and support long-term growth. Rather than focusing on websites alone, I look at the entire digital presence from user experience, messaging, and SEO to accessibility, localization, and cross-border considerations. My goal is to create digital systems that work for both businesses and their customers. I work with entrepreneurs and small businesses across Europe, the UK, the US, and beyond, designing websites in Wix Studio and WordPress, conducting Digital Presence Reviews, improving user journeys, and helping businesses turn complex online experiences into clear, effective solutions. My background combines UX design, web design, SEO, content strategy, multilingual websites, and digital compliance, allowing me to bridge strategy with implementation. Whether I'm building a new website, refining an existing one, or identifying opportunities for improvement, I focus on creating practical solutions that support real business goals.…I'm a Digital Presence Strategist, UX Designer, and Website Designer based in Italy, helping businesses create digital experiences that build trust, improve visibility, and support long-term growth. Rather than focusing on websites alone, I look at the entire digital presence from user experience, messaging, and SEO to accessibility, localization, and cross-border considerations. My goal is to create digital systems that work for both businesses and their customers. I work with entrepreneurs and small businesses across Europe, the UK, the US, and beyond, designing websites in Wix Studio and WordPress, conducting Digital Presence Reviews, improving user journeys, and helping businesses turn complex online experiences into clear, effective solutions. My background combines UX design, web design, SEO, content strategy, multilingual websites, and digital compliance, allowing me to bridge strategy with implementation. Whether I'm building a new website, refining an existing one, or identifying opportunities for improvement, I focus on creating practical solutions that support real business goals.

Kimberly L. Vanzi

UX Designer, UI Designer, Web Designer, +4

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I'm a Digital Presence Strategist, UX Designer, and Website Designer based in Italy, helping businesses create digital experiences that build trust, improve visibility, and support long-term growth. Rather than focusing on websites alone, I look at the entire digital presence from user experience, messaging, and SEO to accessibility, localization, and cross-border considerations. My goal is to create digital systems that work for both businesses and their customers. I work with entrepreneurs and small businesses across Europe, the UK, the US, and beyond, designing websites in Wix Studio and WordPress, conducting Digital Presence Reviews, improving user journeys, and helping businesses turn complex online experiences into clear, effective solutions. My background combines UX design, web design, SEO, content strategy, multilingual websites, and digital compliance, allowing me to bridge strategy with implementation. Whether I'm building a new website, refining an existing one, or identifying opportunities for improvement, I focus on creating practical solutions that support real business goals.…I'm a Digital Presence Strategist, UX Designer, and Website Designer based in Italy, helping businesses create digital experiences that build trust, improve visibility, and support long-term growth. Rather than focusing on websites alone, I look at the entire digital presence from user experience, messaging, and SEO to accessibility, localization, and cross-border considerations. My goal is to create digital systems that work for both businesses and their customers. I work with entrepreneurs and small businesses across Europe, the UK, the US, and beyond, designing websites in Wix Studio and WordPress, conducting Digital Presence Reviews, improving user journeys, and helping businesses turn complex online experiences into clear, effective solutions. My background combines UX design, web design, SEO, content strategy, multilingual websites, and digital compliance, allowing me to bridge strategy with implementation. Whether I'm building a new website, refining an existing one, or identifying opportunities for improvement, I focus on creating practical solutions that support real business goals.

Available to hire

I’m a Digital Presence Strategist, UX Designer, and Website Designer based in Italy, helping businesses create digital experiences that build trust, improve visibility, and support long-term growth.

Rather than focusing on websites alone, I look at the entire digital presence from user experience, messaging, and SEO to accessibility, localization, and cross-border considerations. My goal is to create digital systems that work for both businesses and their customers.

I work with entrepreneurs and small businesses across Europe, the UK, the US, and beyond, designing websites in Wix Studio and WordPress, conducting Digital Presence Reviews, improving user journeys, and helping businesses turn complex online experiences into clear, effective solutions.

My background combines UX design, web design, SEO, content strategy, multilingual websites, and digital compliance, allowing me to bridge strategy with implementation. Whether I’m building a new website, refining an existing one, or identifying opportunities for improvement, I focus on creating practical solutions that support real business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Advanced

Work Experience

Online Digital Presence Strategist & Website / UX Designer at CREAVANZI - Kimberly Vanzi

January 1, 2025 - Present

I design and structure Digital Online Presence Systems for small businesses, with the website as the operational core of their online operations. My work focuses on building websites not as standalone marketing assets, but as structured, compliant, and scalable business systems that support real operations, growth, and cross-border activity. Core Areas of Work • UX-driven website design and development using CMS-based platforms (Wix Studio & WordPress) • Structuring websites as business systems rather than simple visual showcases • Designing content architecture, navigation, and user flows for clarity, trust, and conversion • Implementing mobile-responsive and scalable layouts for long-term growth • Integrating SEO and LLM-ready content structures for sustainable visibility • Designing multilingual and localized websites for international and cross-border businesses • Embedding EU, Italian, UK, and US website compliance and transparency requirements directly into site architecture • Structuring compliant e-commerce, booking systems, and service payment flows • Aligning websites with lead capture, email communication, newsletters, and client contact systems • Connecting websites with social platforms and content strategies in a coherent digital ecosystem Professional Focus I work primarily with small businesses, creatives, artisans, wedding professionals, and expat-led companies that operate across regions or serve international audiences, ensuring their digital presence is not only effective but also legally sound and operationally structured. My role sits at the intersection of digital strategy, UX design, website architecture, and regulatory awareness — allowing businesses to scale online with clarity, compliance, and confidence.

Freelance Technical Copywriter, Translator & Game LQA Specialist at Self Employed Freelancer - Kimberly Lyn Vanzi

June 1, 2020 - Present

Worked with international agencies and businesses to produce accurate, high-quality multilingual content across technical, medical, agricultural, gaming, and digital industries. Projects ranged from translating and proofreading complex documentation to evaluating software platforms, AI-generated content, and localized user experiences. Responsibilities & Projects Translated technical documentation, manuals, websites, and marketing content between Italian and English. Proofread and edited English content for clarity, consistency, terminology, and style. Specialized in agricultural machinery, medical, and technical documentation requiring precise terminology and attention to detail. Performed Game Localization QA, identifying linguistic, contextual, formatting, and functional issues before release. Conducted platform validation and software testing to verify functionality, usability, and localization quality. Evaluated AI-generated content for accuracy, language quality, consistency, and adherence to project guidelines. Collaborated remotely with international teams while consistently meeting quality standards and deadlines. Specialties Technical Translation • English Proofreading • Copywriting • Game Localization QA • Platform Validation • AI Output Evaluation • Linguistic Quality Assurance

Freelance Website Designer & Digital Experience Consultant at Freelancer - Kimberly Lyn Vanzi

January 1, 2020 - Present

Partnered with entrepreneurs and small businesses to design, redesign, and improve websites that align with their business goals, strengthen their digital presence, and create better user experiences. Projects have ranged from complete website migrations and redesigns to multilingual content creation, UX improvements, and ongoing website maintenance. Responsibilities & Projects Planned, designed, and launched custom websites for small businesses across a variety of industries. Managed complete website migrations between platforms while preserving content structure, functionality, and SEO considerations. Redesigned existing websites to improve usability, branding, responsiveness, and overall user experience. Created multilingual websites through transcreation, adapting Italian content into natural, engaging English rather than direct translation. Customized Wix Studio templates into fully branded, client-specific websites tailored to individual business needs. Structured website content and information architecture to improve navigation, clarity, and user journeys. Implemented responsive layouts for desktop, tablet, and mobile devices. Optimized websites for accessibility, search engine visibility (SEO), and long-term maintainability. Integrated custom functionality using HTML, CSS, JavaScript, and Wix Velo where project requirements extended beyond standard platform capabilities. Provided ongoing website maintenance, troubleshooting, content management, and technical support following launch. Collaborated closely with clients from discovery and planning through implementation, testing, and continuous improvement. Platforms & Technologies Wix Studio • Wix • WordPress • HTML5 • CSS3 • JavaScript • Wix Velo • Figma • Canva • SEO • UX Design • Information Architecture • Content Strategy • Localization • Accessibility

Freelance Virtual Assistant & Administrative Assistant at Self Employed Freelancer - Kimberly Lyn Vanzi

July 1, 2019 - March 1, 2026

Provided remote administrative and virtual assistant services for businesses in the luxury travel and bridal beauty industries. Supported business owners with day-to-day operations, client communications, scheduling, and digital administration, helping them maintain efficient workflows while delivering a professional client experience. Responsibilities Managed calendars, appointments, and scheduling. Handled client communications and email correspondence. Prepared documents, forms, and business materials. Maintained digital files and administrative records. Updated website content and online information. Assisted with CRM and customer database management. Conducted online research and data entry. Coordinated business administration and operational tasks. Provided ongoing remote support tailored to each client's business needs. Skills Virtual Assistance • Administrative Support • Client Communication • Calendar Management • CRM • Website Content Updates • Document Management • Remote Collaboration

Administrative Assistant at LENS European Laboratory for Non-linear Spectroscopy

September 1, 2006 - September 1, 2008

Assisting with the administrative organization of the tasks with regards to the following of the timescale indicated in the Project Annex; preparation and submitting of grant annual period forms and questionnaires, mediation function between scientific staff and the European Commission in the context of FP6 projects; coordinate meeting schedules for personnel (internal and visiting professors), along with any travel arrangements for EU-MC & TOK contracts: specific competence for FP6 and FP7 calls, regulations for the use of financial resources and personal mobility, and writing negotiations and amendments to the contracts. Final Preparation and management of the international conference for ATLAS MEST project, New Frontiers in Micro and Nano Photonics, Firenze, 23-26 April 2008

Firenze Moms 4 Moms Network: Founder & Community Platform Architect at CREAVANZI - Kimberly Vanzi

January 1, 2004 - Present

Self-initiated, non-commercial community network Founded and developed an international community platform supporting expatriate and local mothers in Florence and across Tuscany. Designed and managed the network’s digital and communication infrastructure, creating one of the earliest expat-focused online community ecosystems in the region. Key Contributions Community Platform & Digital Presence • Designed and managed the network’s websites and blogs (WordPress-based) • Structured forums, discussion boards, and content systems • Built and maintained the online presence across Facebook, Instagram, and community platforms • Developed content strategies to support engagement, growth, and trust Membership & Governance Systems • Built and administered member databases • Designed onboarding, communication, and moderation systems • Established privacy, safety, and respectful community standards Content, Communication & Promotion • Produced and curated content for social platforms and community channels • Developed newsletters, announcements, and information flows • Promoted initiatives across social media and search platforms Events & Local Integration • Organized and promoted local events and partnerships • Built relationships with local institutions, businesses, and service providers • Created bridges between international families and local communities Impact • Built and sustained a trusted community platform for over two decades • Supported thousands of families navigating life in Italy • Established one of Florence’s most enduring international family networks • Created a long-running cross-cultural digital community model

Administrative Coordinator /LSP Contact at University of Pennsylvania / Pennsylvania Muscle Institute

September 1, 1994 - September 1, 2002

Assist the Director and members of the Pennsylvania Muscle Institute: Design and implement office procedures; coordinate complex travel arrangements and meeting schedules; manage confidential correspondence and databases; assist with preparation and management of NIH and other grants, manuscripts, and presentations; and supervise work-study students. Perform as a Local Support Provider (LSP): Technical problem-solving; installation and maintenance of computers, hardware, software, and LANs; management of the Institute's website; instruction of staff in the use of computer hardware, software, and peripherals; and staying abreast of information technology trends. Assist the Business Administrator: Review purchase order requests; interface with vendors to obtain prices; enter purchase orders in FinMIS; process invoices and Travel reimbursements; track payments; correct wayward transactions; enter manual journals online; and analyze FinMIS reports for Mail and ProCard accounts.