I'm Keith Lockwood, a senior brand and creative design leader based near Calgary, with many years of experience turning bold ideas into compelling brands, products, go-to-market campaigns, and experiences. I help brands win by crafting omni-channel storytelling, and engaging creative design that resonates with their target demographics. I specialize in brand design, product development, retail packaging and point of sale, websites, social media and email marketing, and destination/experiential design. I collaborate closely with cross-functional teams to make the complex simple and the difficult easy, delivering outcomes that drive awareness, adoption, and revenue.…

Keith Lockwood

I'm Keith Lockwood, a senior brand and creative design leader based near Calgary, with many years of experience turning bold ideas into compelling brands, products, go-to-market campaigns, and experiences. I help brands win by crafting omni-channel storytelling, and engaging creative design that resonates with their target demographics. I specialize in brand design, product development, retail packaging and point of sale, websites, social media and email marketing, and destination/experiential design. I collaborate closely with cross-functional teams to make the complex simple and the difficult easy, delivering outcomes that drive awareness, adoption, and revenue.…

Available to hire

I’m Keith Lockwood, a senior brand and creative design leader based near Calgary, with many years of experience turning bold ideas into compelling brands, products, go-to-market campaigns, and experiences. I help brands win by crafting omni-channel storytelling, and engaging creative design that resonates with their target demographics.

I specialize in brand design, product development, retail packaging and point of sale, websites, social media and email marketing, and destination/experiential design. I collaborate closely with cross-functional teams to make the complex simple and the difficult easy, delivering outcomes that drive awareness, adoption, and revenue.

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Work Experience

Founder at Loft Retail / Whoville
November 1, 2009 - Present
Founded LOFT/Whoville, an integrated creative marketing agency. Built cross-functional teams of designers, copywriters, production artists and marketing managers, and led go-to-market programs for diverse clients in the U.S., Canada and beyond. Revitalized owned-brand businesses with refreshed branding, product development, and retailer-facing marketing assets; established workflows and brand pipelines that connected whitespace to successful product solutions.
Chief Marketing & Creative Officer at Gator Magnetics
February 1, 2020 - September 1, 2023
Identified the consumer market opportunity for an innovative magnet technology; developed product positioning and assortment; crafted all branding elements including brand language, packaging, website, social media, email marketing, and advertising strategy; created retailer pitches; led a Kickstarter campaign achieving 325% over goal.
Fractional Head of Marketing at Air Selfie
March 1, 2017 - January 1, 2021
Collaborated with sales to identify retail white space opportunities in outdoor, luggage and backpack categories; conceived Verrazano Luggage brand (name, logo, packaging, POS); developed all marketing materials and online presence; secured Target placements and helped drive a $35M business.
Head of Marketing & Design at Helvetica Brands USA
March 1, 2012 - March 1, 2015
Concepted and created Granary Road, an Active Learning Park, Public Market and Aquaponics Greenhouse; delivered brand name, logo, messaging, exhibit and facility design; website, social media, email, print and digital advertising; outdoor advertising and rail wraps.
Head of Marketing, Facility Design & Creative at Granary Road
March 1, 2015 - December 1, 2017
Led marketing and design for Granary Road; built brand assets and campaigns; oversaw exhibit and facility design; expanded audience through digital and on-site initiatives.
VP of Research, Product Development & Creative at Griffin International
January 1, 2002 - October 1, 2007
Mastered retailer-focused market research messaging for global brands (Motorola, Seagate, Virgin, Sony PlayStation); collaborated with sales to tailor marketing strategies; guided product development and supply chain alignment; was integral to the Swiss Gear brand launch to $90M+ in backpacks and luggage.
Creative Director at Compass Marketing
October 1, 2007 - September 1, 2008
Leveraged consumer insights and trend analysis to help retailers grow incremental revenue through new product categories and promotions; developed a Holiday Gift Giving Program for Best Buy; contributed to retail partnerships and promotional campaigns.
Partner, Creative Director at Frontend Marketing
May 1, 1998 - January 1, 2002
Led a team of designers, production artists and copywriters; built brand-building and promotional programs for food-centric clients; helped launch multiple new fast-food products into the convenience channel; participated in ownership decisions.
Partner/Creative Director at A La Carte Food Marketing
June 1, 1996 - May 1, 1998
Directed campaigns for Fortune 500 brands including 3M Thinsulate and Scotch, Green Mountain Energy; led branding, product promotions and merchandising to support fast-food product launches in convenience channels.
Creative Director at Cullinan Advertising & Marketing
June 1, 1996 - May 1, 1998
Directed creative campaigns for a diverse client roster; led teams across branding, advertising and marketing initiatives.

Education

Bachelor of Arts in Advertising & Communication at Winona State University
January 11, 2030 - May 13, 2026
Associate Degree in Graphic Design at Western Wisconsin Technical Institute
January 11, 2030 - May 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Professional Services, Media & Entertainment, Manufacturing
    paper Granary Road

    Granary Road has quickly become one of the most popular family destinations in Alberta and western Canada. Developing every aspect of the brand, facility and launch marketing was an opportunity where brand development meets worldbuilding. From concept development to name generation and brand design, from over-the-top playground design to educational content development for the Active Learning Park and indoor Discovery Centre site plan to fun and relevant video game design, from the marketplace architecture to interior market design to souvenir product design and from website development to social media and e-mail marketing to print and outdoor advertising including an exciting light-rail train wrap I created literally every aspect of Granary Road down to the last detail. And families love it!