Hello, I’m Kevin O’Toole, an experienced graphic designer and art director specialising in FMCG packaging and POS, advertising, sales promotion, social media and web marketing, high-end product rendering and retouching, video editing and animation. I also create infographics, sales support presenter materials, annual reports and other corporate collateral. For 14 years I’ve run my own design studio, working mainly with clients in the alcohol and FMCG markets (including Brown-Forman brands such as Jack Daniel’s and Finlandia Vodka). My focus is on end-to-end campaign and production support—from concept and art direction through to artwork, print management, and digital delivery for multi-channel sales and brand activations.

Kevin O’Toole

Hello, I’m Kevin O’Toole, an experienced graphic designer and art director specialising in FMCG packaging and POS, advertising, sales promotion, social media and web marketing, high-end product rendering and retouching, video editing and animation. I also create infographics, sales support presenter materials, annual reports and other corporate collateral. For 14 years I’ve run my own design studio, working mainly with clients in the alcohol and FMCG markets (including Brown-Forman brands such as Jack Daniel’s and Finlandia Vodka). My focus is on end-to-end campaign and production support—from concept and art direction through to artwork, print management, and digital delivery for multi-channel sales and brand activations.

Available to hire

Hello, I’m Kevin O’Toole, an experienced graphic designer and art director specialising in FMCG packaging and POS, advertising, sales promotion, social media and web marketing, high-end product rendering and retouching, video editing and animation. I also create infographics, sales support presenter materials, annual reports and other corporate collateral.

For 14 years I’ve run my own design studio, working mainly with clients in the alcohol and FMCG markets (including Brown-Forman brands such as Jack Daniel’s and Finlandia Vodka). My focus is on end-to-end campaign and production support—from concept and art direction through to artwork, print management, and digital delivery for multi-channel sales and brand activations.

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Work Experience

Established Studio Owner / Graphic Designer & Art Director at Kevin O’Toole Design
January 1, 2010 - Present
Operate a one-stop studio for clients’ graphic needs, specialising in alcohol and FMCG design. Deliver advertising, sales promotion, social media and digital marketing assets, packaging and POS, branding support, and high-end product rendering and retouching. Manage print and in-store sales promotion production, including bespoke packaging and event-driven sales experiences (e.g., on-site bottle engraving programs and festival graphics). Create long-form corporate collateral such as annual reports, tender and grant application materials, brand activation guidelines, and online tasting/brand experiences. Support concept development for new products and event experiences, including data-driven research support. Manage systems such as a design-on-demand POS platform and develop label, packaging and campaign assets for multiple emerging brands.
Creative Sales Marketing - Art Director at Sydney (Creative Sales Marketing)
January 1, 2006 - December 31, 2009
Art director designing advertising, point of sale and sales support materials. Projects covered concepts through to finished art, including photo shoot direction, retouching and illustration of packaging and promotional materials. Coordinated and briefed photographers, copywriters, and both 3D and traditional illustrators; liaised with printers and external suppliers to deliver complete promotional packages. Contributed to FMCG on-pack sales promotions and duty free airport multi-pack packaging designs.
Art Director at Grey Worldwide - Sydney
January 1, 2004 - December 31, 2005
Worked on pharmaceutical projects including original concept development, advertising, branding, brand guidelines and point of sale/sales support materials. Supported launch campaigns and digital work such as website development and advertising. Participated in relaunch activities for direct-to-doctor campaign materials, including creative and production of campaign components and supporting sales collateral.
Art Director at Grey Worldwide - London
January 1, 2000 - December 31, 2003
Art director on pharmaceutical and brand projects across advertising, branding, brand guidelines, point of sale and sales support materials. Developed branding and scientific/technical materials for a flagship insulin product, designed advertising and sales collateral for animal products, and supported concept/pitch development for pet-related product initiatives.

Education

BA Design & Communication at UWS Nepean
January 11, 2030 - August 5, 2026
School Art Direction & Copywriting (Award) at AWARD School
January 11, 2030 - August 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Education, Retail, Professional Services