I am a senior marketing consultant and agency founder with a background spanning the media industry, from both the TV network and media agency side. Throughout my career, I have been deeply involved in analyzing, evaluating and optimizing marketing initiatives — ensuring that creative output, media investments and influencer collaborations deliver both strategic clarity and measurable impact. I identified early on a strong preference for genuine, flexible ways of working, without unnecessary intermediaries and with a clear focus on the client’s business objectives. This approach led me to work with Cassini Mediebyrå, an independent and personal media agency, and later to found CoBrands in 2021. CoBrands is an agent and consulting agency focused on social media strategy, influencer marketing, product development and connecting brands with talent. By combining strategic analysis, hands-on execution and continuous optimization, I provide a 360-degree marketing perspective that supports effective and well-aligned collaborations. I work hands-on across a wide range of assignments, including project management, influencer marketing, media buying across TV, radio, print and digital channels, content creation, and paid advertising through Meta and Google. A core part of my work is evaluating performance, identifying improvement areas and optimizing campaigns, messaging and partnerships over time. In addition to consulting, I act as an exclusive agent for leading Swedish influencers, including MasterChef winner Catarina König, as well as a broader network of creators. I support brands in assessing brand fit, content quality and long-term value in influencer partnerships, ensuring both authenticity and relevance. I am used to operating at decision-making and approval stages, where structured judgment, analytical thinking and optimization are key to achieving sustainable results.…I am a senior marketing consultant and agency founder with a background spanning the media industry, from both the TV network and media agency side. Throughout my career, I have been deeply involved in analyzing, evaluating and optimizing marketing initiatives — ensuring that creative output, media investments and influencer collaborations deliver both strategic clarity and measurable impact. I identified early on a strong preference for genuine, flexible ways of working, without unnecessary intermediaries and with a clear focus on the client’s business objectives. This approach led me to work with Cassini Mediebyrå, an independent and personal media agency, and later to found CoBrands in 2021. CoBrands is an agent and consulting agency focused on social media strategy, influencer marketing, product development and connecting brands with talent. By combining strategic analysis, hands-on execution and continuous optimization, I provide a 360-degree marketing perspective that supports effective and well-aligned collaborations. I work hands-on across a wide range of assignments, including project management, influencer marketing, media buying across TV, radio, print and digital channels, content creation, and paid advertising through Meta and Google. A core part of my work is evaluating performance, identifying improvement areas and optimizing campaigns, messaging and partnerships over time. In addition to consulting, I act as an exclusive agent for leading Swedish influencers, including MasterChef winner Catarina König, as well as a broader network of creators. I support brands in assessing brand fit, content quality and long-term value in influencer partnerships, ensuring both authenticity and relevance. I am used to operating at decision-making and approval stages, where structured judgment, analytical thinking and optimization are key to achieving sustainable results.WWWW…