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Communications professional and creator with 9+ years of experience in content marketing, social media content creation and strategy, copywriting, and brand strategy across multiple industries including business/finance, beauty/skin care, art/pop culture, gaming, and e-commerce. Known for strong written and verbal communication skills, a data-driven approach, and building engaging online communities. Experienced in social media marketing, content strategy, problem solving, public relations, and project management—producing and designing visual content, optimizing campaigns, and leveraging analytics and AI tools (e.g., ChatGPT) to craft effective captions, hashtags, and influencer research to support brand voice and measurable growth.…Communications professional and creator with 9+ years of experience in content marketing, social media content creation and strategy, copywriting, and brand strategy across multiple industries including business/finance, beauty/skin care, art/pop culture, gaming, and e-commerce. Known for strong written and verbal communication skills, a data-driven approach, and building engaging online communities. Experienced in social media marketing, content strategy, problem solving, public relations, and project management—producing and designing visual content, optimizing campaigns, and leveraging analytics and AI tools (e.g., ChatGPT) to craft effective captions, hashtags, and influencer research to support brand voice and measurable growth.

Kiersten Pavoncelllo

Digital Marketer, Social Media Manager, Copywriter, +2

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Communications professional and creator with 9+ years of experience in content marketing, social media content creation and strategy, copywriting, and brand strategy across multiple industries including business/finance, beauty/skin care, art/pop culture, gaming, and e-commerce. Known for strong written and verbal communication skills, a data-driven approach, and building engaging online communities. Experienced in social media marketing, content strategy, problem solving, public relations, and project management—producing and designing visual content, optimizing campaigns, and leveraging analytics and AI tools (e.g., ChatGPT) to craft effective captions, hashtags, and influencer research to support brand voice and measurable growth.…Communications professional and creator with 9+ years of experience in content marketing, social media content creation and strategy, copywriting, and brand strategy across multiple industries including business/finance, beauty/skin care, art/pop culture, gaming, and e-commerce. Known for strong written and verbal communication skills, a data-driven approach, and building engaging online communities. Experienced in social media marketing, content strategy, problem solving, public relations, and project management—producing and designing visual content, optimizing campaigns, and leveraging analytics and AI tools (e.g., ChatGPT) to craft effective captions, hashtags, and influencer research to support brand voice and measurable growth.

Available to hire

Communications professional and creator with 9+ years of experience in content marketing, social media content creation and strategy, copywriting, and brand strategy across multiple industries including business/finance, beauty/skin care, art/pop culture, gaming, and e-commerce. Known for strong written and verbal communication skills, a data-driven approach, and building engaging online communities.

Experienced in social media marketing, content strategy, problem solving, public relations, and project management—producing and designing visual content, optimizing campaigns, and leveraging analytics and AI tools (e.g., ChatGPT) to craft effective captions, hashtags, and influencer research to support brand voice and measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Specialist at MAC Group

October 1, 2022 - September 1, 2025

Stepped in to continue and improve the company’s social media strategy across seven brands over 2+ years. Fostered ambassador and influencer relationships for applicable brands. Crafted and scheduled impactful ad campaigns for Meta platforms, analyzing metrics and KPIs after campaign closeout. Monitored social media trends and tailored organic strategy accordingly, maintaining brand voice and service expectations during customer communications on social networks. Produced, edited, and designed visual content across seven brands while maintaining caption copy to match each brand’s distinct voice. Used ChatGPT for hashtag research, caption crafting, and influencer research; strengthened AI prompting skills to create meaningful copy and target market groups through hashtag categories.

Digital Marketing Coordinator at abSketches

January 1, 2022 - October 1, 2022

Created and implemented the company’s first brand style guide and social media best practices. Built online content, social media, and email newsletter strategies from scratch using best practices and advocated for video content. Wrote and edited industry SEO blog posts covering a variety of visual marketing topics to establish authority and thought leadership. Compiled monthly analytics and performance metric reports using data from Sprout Social and Google Analytics (including GA4) to show growth across social platforms and website performance and demonstrate ROI. Collaborated with clients on social media campaigns to produce content representing their projects, and led a company website redesign while implementing SEO strategy for SERPs.

Marketing Intern at Old Fashioned Marketing

November 1, 2020 - July 1, 2021

Managed daily social media engagement across a variety of accounts, responding to comments and directing messages within 24 hours. Created and designed monthly social media content, copy, and scheduling for all main channels. Conducted monthly audits and research across trends, marketing psychology, and branding for both internal and client accounts. Assisted the project manager with streamlined communication via Asana and Airtable with clients in a timely manner. Produced and edited video designs for internal marketing and branding assets.

Social Media Consultant & Receptionist at Hamilton & Musser, PC

December 1, 2015 - December 1, 2020

Advocated for establishing a social media presence to attract new clients and create a communication bridge to existing clients regarding company news and announcements. Collaborated with and advised stakeholders/leadership on social media strategy discussions. Recognized for attention to detail and strong client communications. Created social media posts and announcements, including graphics and copy.