Strategic communications and content leader with 20+ years of experience helping organisations across Asia - Pacific turn complex technical and business issues into credible, commercially relevant narratives. Proven track record advising C -suite executives on executive positioning, brand reputation and market influence, and building integrated PR, thought leadership, and content programmes that strengthen stakeholder confidence and support business growth. Experienced leading multinational teams and managing agency and client relationships across enterprise technology, financial services, infrastructure and luxury real estate sectors. Deep expertise spans executive communications, crisis and reputation management, thought leadership ecosystem building, and multi-channel content strategies for complex B2B industries.

KUMARAN SUBRAMANIAM

Strategic communications and content leader with 20+ years of experience helping organisations across Asia - Pacific turn complex technical and business issues into credible, commercially relevant narratives. Proven track record advising C -suite executives on executive positioning, brand reputation and market influence, and building integrated PR, thought leadership, and content programmes that strengthen stakeholder confidence and support business growth. Experienced leading multinational teams and managing agency and client relationships across enterprise technology, financial services, infrastructure and luxury real estate sectors. Deep expertise spans executive communications, crisis and reputation management, thought leadership ecosystem building, and multi-channel content strategies for complex B2B industries.

Available to hire

Strategic communications and content leader with 20+ years of experience helping organisations across Asia - Pacific turn complex technical and business issues into credible, commercially relevant narratives. Proven track record advising C -suite executives on executive positioning, brand reputation and market influence, and building integrated PR, thought leadership, and content programmes that strengthen stakeholder confidence and support business growth.

Experienced leading multinational teams and managing agency and client relationships across enterprise technology, financial services, infrastructure and luxury real estate sectors. Deep expertise spans executive communications, crisis and reputation management, thought leadership ecosystem building, and multi-channel content strategies for complex B2B industries.

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Language

English
Fluent
Malay
Advanced
Tamil
Intermediate
Thai
Beginner

Work Experience

Head of Content (Freelance) at Change Mandate
October 1, 2025 - Present
Leads strategic communications and thought leadership programmes for enterprise organisations across Southeast Asia, India and Australia, partnering with C-suite executives to strengthen corporate narratives, executive positioning and market influence. Advises on strategic messaging and executive communications, develops integrated communications and content strategies across urban intelligence, enterprise technology, AI, logistics and energy, and simplifies complex agentic AI and digital-twin concepts for non-technical audiences. Builds scalable thought leadership ecosystems spanning executive content, corporate newsrooms, sales enablement and multi-channel communications. Leads a six-person content and communications team supporting a shared 2026 regional revenue target through integrated thought leadership and market-influence programmes.
Communications Consultant (Freelance) at T.H. Group
July 1, 2025 - Present
Develops communications strategy and market positioning for two flagship luxury residential developments (AYANA Heights Seaview Residences and AYANA Soluna Villas), strengthening brand visibility through integrated communications, media relations and strategic content. Establishes differentiated market positioning and consistent brand messaging across media, sales and stakeholder communications. Leads communications and media relations for the AYANA-Colliers Thailand Phuket Real Estate Roundtable, managing executive messaging and event communications. Handles a reputational issue end-to-end with crisis communications materials and media responses. Develops communications supporting AYANA’s Miss Universe Thailand 2025 sponsorship, securing brand coverage and contributing to social audience growth and digital engagement. Delivers top earned media value through coverage across local and regional property and lifestyle publications within a defined budget.
Founder & Podcast Host at Real Tech Real Talk
January 1, 2024 - Present
Founded and hosts a technology leadership podcast featuring C-suite executives and industry experts, translating complex technology topics into accessible insights while building a regional audience. Builds and scales a multi-channel content platform, growing LinkedIn following by 118% in four months and expanding YouTube subscribers to 16,000+. Owns the full editorial and production lifecycle including programme development, executive briefing, interviewing, content production and multi-channel distribution as a founder of an independent media platform. Turns complex business and technology discussions into articles, video content and social assets that strengthen audience engagement and professional credibility.
General Manager, PR & Content at Priority Consultants Group
January 1, 2021 - November 30, 2023
Led a regional B2B communications and content practice, directing PR, thought leadership and content programmes for enterprise technology clients across Southeast Asia while managing a multinational consulting team. Delivered a 12-month industry expert thought leadership programme for a Singapore-based digital network and telecommunications provider generating S$600,000+ in marketing-qualified lead value and shifting messaging from product-led to thought leadership. Advised senior executives on media strategy, executive profiling and thought leadership to increase industry visibility. Secured consistent regional media coverage and speaking opportunities through proactive story development. Directed content marketing and brand positioning strategy for a global supply chain and logistics solutions provider, driving estimated 65% increase in engagement and establishing a consistent regional brand voice. Directed social media and influencer strategy for a global semiconductor company acros
Head of Media Relations at Equator Pure Nature Co. Ltd.
January 1, 2020 - September 30, 2020
Led media relations and strategic communications for Pipper Standard, positioning the company as a leading eco-friendly consumer brand across key Asian markets through integrated PR campaigns and purpose-driven storytelling. Developed and executed regional PR and media relations strategies increasing brand visibility by 32% across Thailand, Singapore, Taiwan, South Korea and Japan. Led CSR and public awareness campaigns addressing chemical safety and air pollution, increasing audience engagement by 30%–40% across multiple Asian markets. Built strong relationships with regional media and industry stakeholders to expand visibility and reinforce consumer trust.
Chief Communications Consultant at Amogha Media & Communications
May 1, 2014 - December 31, 2019
Advised organisations across technology, professional services, aquaculture and financial services on strategic communications, media relations, thought leadership and brand positioning. Delivered targeted PR campaigns increasing awareness of professional competency certifications by 15%–30% across key Southeast Asian markets. Advised clients on crisis communications, reputation management and executive messaging while maintaining stakeholder confidence. Developed multi-channel thought leadership and content programmes including executive articles, award submissions, corporate videos and industry campaigns to elevate brand credibility. Increased organic website traffic by 30% within three months for a digital asset management platform through a strategic content hub and SEO-led content programme.

Education

Add your educational history here.

Qualifications

Introduction to Artificial Intelligence - LinkedIn Learning
May 1, 2024 - August 18, 2026
Career Essentials in Generative AI - Microsoft & LinkedIn
May 1, 2024 - August 18, 2026
Big Data in the Age of AI - NASBA
June 1, 2025 - August 18, 2026

Industry Experience

Computers & Electronics, Media & Entertainment, Professional Services, Financial Services, Real Estate & Construction, Transportation & Logistics, Energy & Utilities, Other