Kumaran Nalla Pitchu
Hi, I'm Kumaran Nalla Pitchu. I'm an email and SMS copywriter focused on retention for eCommerce and DTC brands.
About
Hi, I’m Kumaran Nalla Pitchu. I’m an email and SMS copywriter focused on retention for eCommerce and DTC brands. I craft lifecycle campaigns, product-led promotions, and urgent SMS messages. I work across the customer journey, aligning copy with brand voice and customer psychology. I’m detail-oriented, open to feedback, eager to learn, and thrive in fast-paced agency environments.
- 2 years' experience
- Joined January 2026
Languages
- EnglishFluent
Industry experience
- Retail
- Software & Internet
- Media & Entertainment
- Professional Services
More experts in Kuala Lumpur, Malaysia
Work experience
Wrote email and SMS campaigns for eCommerce brands with a focus on retention, customer education, and conversion. Created promotional emails, product-led campaigns, blog feature emails, and urgency-based SMS messages. Developed benefit-focused copy aligned with brand voice and customer psychology. Edited and refined copy to improve clarity, tone, and readability before final delivery.
Wrote email and SMS campaigns for ecommerce brands with a focus on retention, customer education, and conversion. Created promotional emails, product-led campaigns, blog feature emails, and urgency-based SMS messages. Developed benefit-focused copy aligned with brand voice and customer psychology. Edited and refined copy to improve clarity, tone, and readability before final delivery.
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