I have years of experience directing and designing global ad campaigns for tech and financial companies. I can work to understand and meet the needs of the team and build a scalable design system that appropriately messages the intended audience. My most recent experience was with Zip (a leading buy now, pay later fintech company,) where I not only led digital email marketing, paid, partnership campaigns, but also physical out of home campaigns with paper & digital billboards, in-store signage, and more. I am excellent at working cross-collaboratively with teams to suit everyones needs and develop visuals with high-impact results.

Kade Marsili

I have years of experience directing and designing global ad campaigns for tech and financial companies. I can work to understand and meet the needs of the team and build a scalable design system that appropriately messages the intended audience. My most recent experience was with Zip (a leading buy now, pay later fintech company,) where I not only led digital email marketing, paid, partnership campaigns, but also physical out of home campaigns with paper & digital billboards, in-store signage, and more. I am excellent at working cross-collaboratively with teams to suit everyones needs and develop visuals with high-impact results.

Available to hire

I have years of experience directing and designing global ad campaigns for tech and financial companies. I can work to understand and meet the needs of the team and build a scalable design system that appropriately messages the intended audience. My most recent experience was with Zip (a leading buy now, pay later fintech company,) where I not only led digital email marketing, paid, partnership campaigns, but also physical out of home campaigns with paper & digital billboards, in-store signage, and more. I am excellent at working cross-collaboratively with teams to suit everyones needs and develop visuals with high-impact results.

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Language

English
Fluent

Work Experience

Brand Designer at Zip
September 1, 2024 - Present
Directing and protecting Zip's brand design and identity; Led creation of high-impact ad campaigns (OOH, paid media, video ad spots, and partnerships); Developed a brand illustration library and motion design identity; Partnered with the Product team to design a robust and intuitive CRM user journey flow; Integrated AI workflows to increase efficiency in the team.
Digital Design Associate at Zip
September 1, 2024 - Present
Overhauled CRM standards, developing a new visual system for marketing emails and ads; Produced 400+ unique marketing emails reaching millions of users.
Junior Designer at Apple
January 1, 2022 - September 1, 2024
Designed campaign work for multiple media outlets, primarily focusing on large-scale graphic panels in 500+ retail stores worldwide; Built guideline documents with specifications for design work and handed off to production teams for large-scale printing and distribution; Developed a series of illustrations serving as core designs for in-store graphic panels and the campaign body of work; Worked on various design projects across teams, including internal print media and paid media for Apple Retail Stores.
Junior Designer at Apple
June 1, 2020 - December 1, 2021
Designed campaign work for multiple media outlets, primarily focusing on large-scale graphic panels in 500+ retail stores around the world. Built guideline documents with specifications of design work, handed off to production teams for large-scale printing and distribution. Developed a series of illustrations that served as the core designs for in-store graphic panels, and the direction for a campaign body of work. Worked on various design projects across teams, including internal print media projects and a paid media commerce for Apple Retail Stores.

Education

BFA in Visual Communication Design at Kent State University
August 1, 2014 - May 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Education