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I am a versatile product designer with expertise in SaaS, e-commerce, and EdTech gamified applications. Based in Toronto, I thrive in ambiguous environments, bringing a sharp visual craft alongside a research-led, execution-focused approach to design. I have hands-on experience leading 0-to-1 product development, collaborating closely with cross-functional teams to deliver user-centric and business-aligned solutions. My background spans mobile apps, web dashboards, and decentralized applications, where I excel at stakeholder interviews, user research, prototyping, and design system creation. I'm passionate about creating intuitive and scalable user experiences with an emphasis on clarity, responsiveness, and data-driven design decisions that align stakeholders and optimize product impact.…I am a versatile product designer with expertise in SaaS, e-commerce, and EdTech gamified applications. Based in Toronto, I thrive in ambiguous environments, bringing a sharp visual craft alongside a research-led, execution-focused approach to design. I have hands-on experience leading 0-to-1 product development, collaborating closely with cross-functional teams to deliver user-centric and business-aligned solutions. My background spans mobile apps, web dashboards, and decentralized applications, where I excel at stakeholder interviews, user research, prototyping, and design system creation. I'm passionate about creating intuitive and scalable user experiences with an emphasis on clarity, responsiveness, and data-driven design decisions that align stakeholders and optimize product impact.

Kadence Zhu

UX Designer, UI Designer, Product Designer, +3

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I am a versatile product designer with expertise in SaaS, e-commerce, and EdTech gamified applications. Based in Toronto, I thrive in ambiguous environments, bringing a sharp visual craft alongside a research-led, execution-focused approach to design. I have hands-on experience leading 0-to-1 product development, collaborating closely with cross-functional teams to deliver user-centric and business-aligned solutions. My background spans mobile apps, web dashboards, and decentralized applications, where I excel at stakeholder interviews, user research, prototyping, and design system creation. I'm passionate about creating intuitive and scalable user experiences with an emphasis on clarity, responsiveness, and data-driven design decisions that align stakeholders and optimize product impact.…I am a versatile product designer with expertise in SaaS, e-commerce, and EdTech gamified applications. Based in Toronto, I thrive in ambiguous environments, bringing a sharp visual craft alongside a research-led, execution-focused approach to design. I have hands-on experience leading 0-to-1 product development, collaborating closely with cross-functional teams to deliver user-centric and business-aligned solutions. My background spans mobile apps, web dashboards, and decentralized applications, where I excel at stakeholder interviews, user research, prototyping, and design system creation. I'm passionate about creating intuitive and scalable user experiences with an emphasis on clarity, responsiveness, and data-driven design decisions that align stakeholders and optimize product impact.

Available to hire

I am a versatile product designer with expertise in SaaS, e-commerce, and EdTech gamified applications. Based in Toronto, I thrive in ambiguous environments, bringing a sharp visual craft alongside a research-led, execution-focused approach to design. I have hands-on experience leading 0-to-1 product development, collaborating closely with cross-functional teams to deliver user-centric and business-aligned solutions.

My background spans mobile apps, web dashboards, and decentralized applications, where I excel at stakeholder interviews, user research, prototyping, and design system creation. I’m passionate about creating intuitive and scalable user experiences with an emphasis on clarity, responsiveness, and data-driven design decisions that align stakeholders and optimize product impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UX Designer (Part-time) at Digital Waters

March 1, 2025 - Present

Designed solutions for web and mobile applications focusing on water data navigation and interaction. Broke down complex workflows into actionable design tasks and leveraged AI tools to enhance efficiency by creating wireframes and prototypes. Collected and resolved stakeholder feedback to refine products and translated business goals into user-friendly experiences. Provided comprehensive reports on user insights and functional requirements along with recommended UX patterns for MVP and rebuild phases.

Founding UI/UX Designer at Luvbug Learning

December 31, 2023 - July 14, 2025

Designed responsive web pages, landing pages, and mobile app interfaces for a SaaS Ed-tech dashboard, handling visual and interactive aspects from conceptualization to delivery. Created site maps, user flows, wireframes, and prototypes supporting agile product development. Analyzed user feedback to optimize performance and usability. Collaborated with cross-functional teams to implement design features aligning with user needs and business goals. Streamlined design processes by building a comprehensive design system reducing project turnaround time by 30%.

UX Designer at Estatetial

December 31, 2021 - July 14, 2025

Conducted qualitative user research including interviews and usability testing to optimize mobile app design. Improved UI elements to increase app performance and clarity, ensuring alignment with user needs. Collaborated closely with project managers to ensure seamless execution of designs through wireframes and prototypes.

UX Designer at Digital Waters

March 1, 2025 - Present

Led end-to-end design of a mobile app to streamline fieldwork for water quality testing, including device pairing, data uploads, and data approval. Contributed UX improvements on e-commerce site for sensor equipment. Conducted stakeholder interviews and business requirement gathering to map user flows and iteratively improve logic and usability. Built rapid prototypes to validate MVP task flows and identify risks. Collaborated cross-functionally to highlight pain-points and inform development scope. Presented designs and articulated rationale to align stakeholders on feature prioritization.

Founding UI/UX Designer at Luvbug Learning

December 31, 2023 - August 26, 2025

Led sole UX/UI design for a B2C SaaS web dashboard at a VC-backed EdTech startup serving parents to support their children. Delivered features such as progress reports, achievement dashboards, emotion recognition, and strengths identification. Conducted competitive analyses and user interviews to extract behavioral insights, identified pain points and framed solution directions. Created user flows, wireframes, and information architecture for key modules, iterated through design reviews. Built component-based design system and responsive UI kit for consistent scaling across product and marketing. Delivered developer-ready specs and negotiated design-dev trade-offs. Designed marketing landing page, onboarding flows, game UI, and email templates, contributing to successful $2M+ fundraising.

UX Designer at Estatetial

December 31, 2021 - August 26, 2025

Designed UI/UX of a decentralized real-estate mobile app serving developers, agents, and investors. Streamlined property transactions with onboarding, home page, document transfer, identity and asset verification flows. Led UX strategy through interviews and testing; translated insights into personas. Optimized wireframes following WCAG and delivered prototypes and UI specs. Demonstrated proactive initiative and continuous learning in an Agile environment.