Available to hire
I’m a digital pioneer and a catalyst for change—committed, goal-oriented, and strong in communication, leadership, execution, and team collaboration. I’ve shaped the marketing landscape for 20+ years, building forward-thinking strategies and delivering measurable success across analog and digital channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Advanced
Work Experience
CRM & Lifecylce Management Lead at Ifolor AG
January 1, 2026 - PresentLead CRM and lifecycle management with focus on migration to a new campaign and marketing-automation platform. Supervise agency technical setup and commercial collaboration with Ifolor stakeholders; own operational and commercial aspects of the migration project and define agency deliverables. Manage and oversee IP warm-up for the new marketing automation system. Develop and implement a strategic action plan for CRM activities for 2026/2027. Ensure sales-driven, transactional, and lifecycle-based customer communication in DACH and Nordics, including planning and implementation.
Head Marketing Communication at Do it + Garden Migros
May 1, 2022 - PresentCreate and set up new marketing/brand strategy and positioning. Ensure brand, positioning, and USP across all customer touchpoints. Communicate and transport inspiration and competence across the product range, and run retail activations at PoP and E-Shop via content, sale flyers, discounts, and personalization. Develop and implement brand strategy, new positioning and brand design; build and execute campaigns (Spring 2023/2024, XMAS 2023). Create an AI-based content strategy and begin implementation across marketing platforms. Set up and implement CRM measures to support loyalty, cross-/upsell, activation, etc.
Head of Marketing Communication Campaigns at Swiss International Air Lines AG
February 1, 2019 - December 1, 2021Lead marketing communication campaigns for brand awareness and image/preference building through relevant brand content. Communicate product USPs to keep customer attention and plan/execute attractive offers to drive sales and conversions. Establish new team organization with clear responsibilities and assignments. Develop and roll out SWISS brand purpose. Implement sustainability approach “mindful travel” for Lufthansa Group airlines. Develop and implement a pilot recruiting campaign across channels. Enhance digitalization of B2C campaigns with performance-oriented digital campaigns.
Head of Customer Data Development; Head of Marketing Analytics & Steering (Lufthansa Group / SWISS) at Swiss International Air Lines AG
February 1, 2016 - December 1, 2019Define and steer customer data governance across hub airlines. Manage customer data permissions and GDPR requirements for analytics and communication. Steer and implement harmonized hub airline NPS and customer satisfaction survey. Steer and ensure marketing controlling. Establish customer insights approach including a KPI dashboard. Implement GDPR requirements in SWISS customer data platforms. Lead the permission project jointly with hub airlines and Miles & More.
Head of Marketing Analytics at Swiss International Air Lines AG
April 1, 2012 - January 1, 2016Leverage customer data intelligence for CRM activities of SWISS and Miles & More. Define and implement strategic and operational enhancements for customer data hub “CUSTIS”. Manage SWISS market research activities including customer satisfaction survey. Steer and ensure overall marketing controlling. Replace customer information system CCDW with CUSTIS. Plan and implement a new analysis/reporting system (CUSTIS Cube). Build a “Matching Engine” using algorithmic PNR scanning to identify single customers.
Lecturer (Bachelor’s degree program “Communication”) at University of Applied Sciences Zurich (HWZ)
January 1, 2012 - December 1, 2018Lectured in the bachelor program “Communication” with focus on Online/Mobile/Social Media.
Interim Manager; Digital Marketing Consultant at Berlin
January 1, 2006 - March 1, 2012Provide interim management and digital marketing consulting (details not specified in resume).
Head of Segment Marketing at Swiss International Air Lines AG
May 1, 2005 - March 1, 2012Manage direct marketing activities and database marketing for SWISS and Miles & More. Maintain and enhance the local Miles & More website in Switzerland. Develop and implement a SWISS newsletter production system (content management). Introduce KPI monitoring to measure success of D2C marketing activities. Establish a business area “Micro Campaign” using data-mined customer segmentations to target direct marketing campaigns based on customer behaviors.
Managing Director at AimaqRappStolle Interactive GmbH
August 1, 2004 - September 1, 2005Lead and manage the company (details not specified in resume).
Unit Director / Director International Offices / Director Client Services at die argonauten GmbH
July 1, 1999 - July 1, 2004Managed units and international office activities; led client services responsibilities (details not specified in resume).
Senior Consultant at Ogilvy & Mather Dataconsult GmbH
April 1, 1996 - March 1, 1999Senior consulting role (details not specified in resume).
Management Consultant at CDC Group GmbH
September 1, 1993 - August 1, 1993Management consulting (details not specified in resume).
Project Manager at Media Frankfurt GmbH
September 1, 1992 - August 1, 1993Project management (details not specified in resume).
Education
Diploma in Business Administration at University of Saarbrücken
January 1, 1989 - June 1, 1992Qualifications
Industry Experience
Transportation & Logistics, Retail, Travel & Hospitality, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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