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I am a COO / CMO of an early stage startup that I am very passionate about but that doesn’t pay the bills. I have over 20 years of experience in driving growth in startups during their hyper growth phase (I.e Uber, Grab, Groupon etc). I have a strong core in Growth, lifecycle and customer engagement but recently a lot more involved in paid media, and operations.…

Kai Gysin

Fractional CMO, Digital Marketer, Content Strategist

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I am a COO / CMO of an early stage startup that I am very passionate about but that doesn’t pay the bills. I have over 20 years of experience in driving growth in startups during their hyper growth phase (I.e Uber, Grab, Groupon etc). I have a strong core in Growth, lifecycle and customer engagement but recently a lot more involved in paid media, and operations.…

Available to hire

I am a COO / CMO of an early stage startup that I am very passionate about but that doesn’t pay the bills. I have over 20 years of experience in driving growth in startups during their hyper growth phase (I.e Uber, Grab, Groupon etc). I have a strong core in Growth, lifecycle and customer engagement but recently a lot more involved in paid media, and operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Chief Operating Officer at Mayfair (founding operator)

May 1, 2025 - Present

Founding operator leading strategy, operations, and growth for an early-stage consumer startup in Singapore; building core processes, teams, and go-to-market functions from scratch; establishing budgets, OKRs, and cross-functional alignment with founders and investors.

Regional Head Of Growth Planning & Markets at Grab Taxi Holdings Pte Ltd

July 1, 2024 - March 31, 2025

Aligned global growth and GTM strategy across APAC brands; led regional growth planning and CRM expansion; established cross-market governance and a single view of engagement performance to drive activation, retention, and revenue growth.

Head Of CRM & Lifecycle Marketing - APAC at Grab Taxi Holdings Pte Ltd

March 1, 2018 - December 31, 2021

Led CRM & lifecycle marketing across all consumer verticals in APAC; championed personalization and automation; built a CRM Center of Excellence; managed a team of ~20; implemented dynamic, personalized campaigns at scale and drove retention and lifetime value.

Regional Head Of CRM Lifecycle Marketing (APAC) at Uber Technologies Inc

December 1, 2016 - March 31, 2018

Led CRM lifecycle across APAC; implemented hyper-local automation across verticals; built scalable processes and a data-driven CRM culture to support rapid growth.

Head Of CRM - Global Marketing at Rakuten Global Marketing Office (Singapore)

August 1, 2013 - August 31, 2015

Drove CRM across 80+ verticals and built a Center of Excellence; shifted from broadcast email to personalized, multi-channel CRM orchestration; scaled the COE to EU and US regions, including hiring, training, and multilingual content (23 languages).

Associate Account Director at Pepper Technologies Pte Ltd

April 1, 2005 - February 29, 2012

Started career at Pepper, relocating to Singapore to lead the flagship Hewlett-Packard ‘Technology @ Work’ program; drove strategic and operational growth across SEA, US, and EMEA as part of a global client-services team.

Head Of Push Marketing (APAC) at Group On Inc.

September 1, 2015 - December 31, 2016

Led APAC push marketing with a pivotal shift toward profitability; leveraged segmentation and targeted communications to drive user stickiness and repeat conversions, enabling the organization’s profitability pivot.

CRM & Lifecycle Marketing Lead – APAC at Bay Enterprise Pte Ltd

February 1, 2012 - August 31, 2013

Led CRM strategy and delivery for APAC; oversaw a regional team to drive Dell’s largest regional account and built executive-level client relationships.