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Strategic and data-driven Paid Social expert with 9+ years of experience leading high-impact campaigns in B2B SaaS environments. Proven ability to scale accounts, optimize performance, and deliver measurable results through paid social, search, and display strategies. Known for a consultative client approach, strong analytical skills, audience creation and testing, and overall campaign innovation.…Strategic and data-driven Paid Social expert with 9+ years of experience leading high-impact campaigns in B2B SaaS environments. Proven ability to scale accounts, optimize performance, and deliver measurable results through paid social, search, and display strategies. Known for a consultative client approach, strong analytical skills, audience creation and testing, and overall campaign innovation.

Kaily Smith

Social Media Manager, Marketer, Growth Marketer, +3

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Strategic and data-driven Paid Social expert with 9+ years of experience leading high-impact campaigns in B2B SaaS environments. Proven ability to scale accounts, optimize performance, and deliver measurable results through paid social, search, and display strategies. Known for a consultative client approach, strong analytical skills, audience creation and testing, and overall campaign innovation.…Strategic and data-driven Paid Social expert with 9+ years of experience leading high-impact campaigns in B2B SaaS environments. Proven ability to scale accounts, optimize performance, and deliver measurable results through paid social, search, and display strategies. Known for a consultative client approach, strong analytical skills, audience creation and testing, and overall campaign innovation.

Available to hire

Strategic and data-driven Paid Social expert with 9+ years of experience leading high-impact campaigns in B2B SaaS environments. Proven ability to scale accounts, optimize performance, and deliver measurable results through paid social, search, and display strategies. Known for a consultative client approach, strong analytical skills, audience creation and testing, and overall campaign innovation.

Skills

Facebook Ads

Google Ads

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Manager, Paid Social at Matter Made

July 1, 2023 - Present

Own paid social strategy and execution for B2B SaaS clients, delivering performance-driven results. Led end-to-end process from audits to go-to-market execution, scaling multiple accounts successfully. Served as growth advisor in new business pitches and key account expansions.

Associate Manager, Paid Media at ROI-DNA

June 1, 2023 - September 18, 2025

Developed paid social and search strategy from audit through launch, surpassing client KPIs consistently. Drove record-breaking inbound leads for B2B clients through continuous optimization and testing.

Senior Specialist, Paid Media at ROI-DNA

August 1, 2021 - September 18, 2025

Managed full campaign lifecycle across major paid social and paid search platforms with a focus on B2B growth. Created and refined custom audiences, optimizing for engagement and conversions.

Paid Media Manager at Audacity

November 1, 2020 - September 18, 2025

Executed full-funnel paid media campaigns across social, search, and display to drive ROI. Implemented robust audience strategies for retargeting and prospecting.

Paid Media Manager at VSSL

April 2, 2020 - September 18, 2025

Managed all aspects of paid social, search, and display campaign management and analytics for B2B SaaS and fintech clients.

Account Strategist, Paid Media at 85Sixty

November 1, 2018 - September 18, 2025

Crafted paid social, paid search, and paid display campaign strategy and client advisory for DTC clients.

Strategic Paid Media Planner at College Humor

July 1, 2018 - September 18, 2025

Developed key media plans for large-scale RFPs and guided paid media planning for brand campaigns.

Education

B.S. Marketing & Economics at Marymount Manhattan College

September 1, 2012 - May 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Financial Services, Other, Computers & Electronics, Consumer Goods, Healthcare, Transportation & Logistics, Retail