Energetic and persuasive community builder known for her warm, expressive communication style and talent for building lasting relationships. Extensive experience in content strategy, social media content creation, local marketing, and public relations. Crafts compelling value-driven mutli-media content that engages audiences and drives measurable results. Proven track record of supporting business growth, most recently in the education sector, through research-based marketing initiatives that elevate brand presence and loyalty. Recognized for bringing energy, knowledge, and authenticity to every project.
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● Lead local marketing strategy for 85+ Scholars locations across North America and beyond, overseeing brand consistency, budgets, and community engagement to drive visibility across the franchise network
● Launched and supported high-impact campaigns across social media, print media, signage, events, email, and partnerships—hosting 200+ 1:1 strategic local marketing consultations with franchise owners in Q1 alone
● Created essential resources, including new marketing playbooks, sales enablement tools, and annual marketing planners to scale and support system-wide excellence (e.g., provide direct support across domains of print media, signage, community sponsorships, events, email, and social media)
Video samples: https://www.twine.net/signin
● Overhauled the company-wide social media strategy, tripling engagement and significantly boosting impressions through improved storytelling and consistency
● Produced a diverse range of social media and SEO content—including Reels, carousels, press releases, magazine articles, blogs, email marketing, and long-form video—tailored to amplify brand presence, engage audiences, and support franchise growth
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