Energetic and persuasive community builder known for her warm, expressive communication style and talent for building lasting relationships. Extensive experience in content strategy, social media content creation, local marketing, and public relations. Crafts compelling value-driven mutli-media content that engages audiences and drives measurable results. Proven track record of supporting business growth, most recently in the education sector, through research-based marketing initiatives that elevate brand presence and loyalty. Recognized for bringing energy, knowledge, and authenticity to every project.

Kaity Adam

Energetic and persuasive community builder known for her warm, expressive communication style and talent for building lasting relationships. Extensive experience in content strategy, social media content creation, local marketing, and public relations. Crafts compelling value-driven mutli-media content that engages audiences and drives measurable results. Proven track record of supporting business growth, most recently in the education sector, through research-based marketing initiatives that elevate brand presence and loyalty. Recognized for bringing energy, knowledge, and authenticity to every project.

Available to hire

Energetic and persuasive community builder known for her warm, expressive communication style and talent for building lasting relationships. Extensive experience in content strategy, social media content creation, local marketing, and public relations. Crafts compelling value-driven mutli-media content that engages audiences and drives measurable results. Proven track record of supporting business growth, most recently in the education sector, through research-based marketing initiatives that elevate brand presence and loyalty. Recognized for bringing energy, knowledge, and authenticity to every project.

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Language

English
Fluent
French
Advanced

Work Experience

Community Marketing Manager at Scholars
December 31, 2024 - October 10, 2025
Education Director at Scholars
January 7, 2023 - December 30, 2024
Lead Teacher at Scholars
October 29, 2022 - January 4, 2023
Research Assistant at Western University
April 28, 2020 - August 29, 2022
Faculty of Information and Media Studies
Public Relations Consultant at Matcom
January 2, 2026 - Present
Community Relations Intern at Matcom
April 27, 2019 - September 2, 2019
Teaching Assistant at Western University
September 1, 2021 - May 4, 2022
Faculty of Information and Media Studies

Education

Master of Arts in Media Studies at Western University
September 2, 2021 - October 10, 2022
With distinction
Bachelor of Arts Honours Specialization in Media Information and Technoculture at Western University
September 4, 2017 - June 4, 2021
Certificate of Digital Communication: Social Media and Virtual Worlds at Western University
September 6, 2018 - June 4, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Real Estate & Construction, Transportation & Logistics
    paper Scholars: Marketing and Sales Enablement Tools and Consulting

    ● Lead local marketing strategy for 85+ Scholars locations across North America and beyond, overseeing brand consistency, budgets, and community engagement to drive visibility across the franchise network
    ● Launched and supported high-impact campaigns across social media, print media, signage, events, email, and partnerships—hosting 200+ 1:1 strategic local marketing consultations with franchise owners in Q1 alone
    ● Created essential resources, including new marketing playbooks, sales enablement tools, and annual marketing planners to scale and support system-wide excellence (e.g., provide direct support across domains of print media, signage, community sponsorships, events, email, and social media)

    paper Scholars: Social Media Revamp - Reel Content

    Video samples: https://www.twine.net/signin

    ● Overhauled the company-wide social media strategy, tripling engagement and significantly boosting impressions through improved storytelling and consistency
    ● Produced a diverse range of social media and SEO content—including Reels, carousels, press releases, magazine articles, blogs, email marketing, and long-form video—tailored to amplify brand presence, engage audiences, and support franchise growth