Kajal Sharma
Hi, I’m Kajal Sharma—a Senior Performance Marketing Manager based in Singapore.
About
Hi, I’m Kajal Sharma—a Senior Performance Marketing Manager based in Singapore. I bring 6+ years of full-funnel acquisition across paid social, search, and programmatic channels, managing budgets over US$10M annually for global brands including Google and Estee Lauder Companies across Japan, the UK, and global markets.
I excel in demand generation, ROAS optimization, and MMP integration, with leadership across cross-functional teams. I recently led cross-channel performance at WPP and hold an MBA in Marketing Management. I’m passionate about driving growth for ambitious brands and collaborating with diverse partners to deliver measurable results.
- 6 years' experience
- Joined April 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Media & Entertainment
- Retail
- Professional Services
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Work experience· 7 roles
Managed US$5M+ quarterly paid media budget across Search, Paid Social, and Programmatic for Google Play, Android, and Gemini product lines in Japan.
Led full-funnel demand generation for Estee Lauder Companies' 16-brand portfolio (MAC, La Mer, Bobbi Brown, Clinique), Formula 1, and Crocs UK across global markets. Delivered 3.0x ROAS and achieved 21% YoY reduction in CPA through structured audience segmentation, creative A/B testing, and cross-platform incrementality testing. Captured 34% YoY sales surge during peak retail windows via proactive budget reallocation to outpace competitor Share of Voice (SOV). Managed quarterly budgets of US$600K - US$4M: presented brand lift and incrementality insights at global QBRs, leading distributed teams across India and Argentina.
Led full-funnel demand generation for Estée Lauder Companies' 16-brand portfolio (MAC, La Mer, Bobbi Brown, Clinique), Formula 1, and Crocs UK across global markets.
Education
Certifications and awards· 14
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