Kajal Sharma

Available to hire

Hi, I’m Kajal Sharma—a Senior Performance Marketing Manager based in Singapore.

About

Hi, I’m Kajal Sharma—a Senior Performance Marketing Manager based in Singapore. I bring 6+ years of full-funnel acquisition across paid social, search, and programmatic channels, managing budgets over US$10M annually for global brands including Google and Estee Lauder Companies across Japan, the UK, and global markets.

I excel in demand generation, ROAS optimization, and MMP integration, with leadership across cross-functional teams. I recently led cross-channel performance at WPP and hold an MBA in Marketing Management. I’m passionate about driving growth for ambitious brands and collaborating with diverse partners to deliver measurable results.

  • 6 years' experience
  • Joined April 2026

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Retail
  • Professional Services

Work experience· 7 roles

Senior Manager, Cross-Channel Performance · WPP MediaOct 2025 – Feb 2026 · 5 mos

Managed US$5M+ quarterly paid media budget across Search, Paid Social, and Programmatic for Google Play, Android, and Gemini product lines in Japan.

Paid Social Manager · Brains LabsJan 2024 – Jul 2025 · 1 yr 7 mos

Led full-funnel demand generation for Estee Lauder Companies' 16-brand portfolio (MAC, La Mer, Bobbi Brown, Clinique), Formula 1, and Crocs UK across global markets. Delivered 3.0x ROAS and achieved 21% YoY reduction in CPA through structured audience segmentation, creative A/B testing, and cross-platform incrementality testing. Captured 34% YoY sales surge during peak retail windows via proactive budget reallocation to outpace competitor Share of Voice (SOV). Managed quarterly budgets of US$600K - US$4M: presented brand lift and incrementality insights at global QBRs, leading distributed teams across India and Argentina.

Paid Social Manager · BrainlabsJan 2024 – Jul 2025 · 1 yr 7 mos

Led full-funnel demand generation for Estée Lauder Companies' 16-brand portfolio (MAC, La Mer, Bobbi Brown, Clinique), Formula 1, and Crocs UK across global markets.

Paid Media Manager · Grapes GlobalJan 2023 – Jan 2024 · 1 yr 1 mo
Paid Media Specialist (Contractor, Remote) · Agency Stack AUSep 2021 – Dec 2022 · 1 yr 4 mos
Lead Generation Analyst · Uplers SolutionsJan 2021 – Sep 2021 · 9 mos
Freelance Digital Marketing Consultant · Self-Employed, RemoteSep 2019 – Dec 2020 · 1 yr 4 mos

Education

MBA – Marketing Management · International School of Informatics & Management (ISIM)2030 – 2020
MBA – Marketing Management · International School of Informatics & Management (ISIM)2030 – 2026

Certifications and awards· 14

Meta Certified Media Buying Professional2030 – 2026
Meta Certified Media Planning Professional2030 – 2026
Google Ads Certification - Search2030 – 2026
Google Ads Certification - Display2030 – 2026

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