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Hi, I’m Kajal Sharma—a Senior Performance Marketing Manager based in Singapore. I bring 6+ years of full-funnel acquisition across paid social, search, and programmatic channels, managing budgets over US$10M annually for global brands including Google and Estee Lauder Companies across Japan, the UK, and global markets. I excel in demand generation, ROAS optimization, and MMP integration, with leadership across cross-functional teams. I recently led cross-channel performance at WPP and hold an MBA in Marketing Management. I’m passionate about driving growth for ambitious brands and collaborating with diverse partners to deliver measurable results.…Hi, I’m Kajal Sharma—a Senior Performance Marketing Manager based in Singapore. I bring 6+ years of full-funnel acquisition across paid social, search, and programmatic channels, managing budgets over US$10M annually for global brands including Google and Estee Lauder Companies across Japan, the UK, and global markets. I excel in demand generation, ROAS optimization, and MMP integration, with leadership across cross-functional teams. I recently led cross-channel performance at WPP and hold an MBA in Marketing Management. I’m passionate about driving growth for ambitious brands and collaborating with diverse partners to deliver measurable results.

Kajal Sharma

Performance Marketer, Growth Marketer, Digital Marketer, +3

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Hi, I’m Kajal Sharma—a Senior Performance Marketing Manager based in Singapore. I bring 6+ years of full-funnel acquisition across paid social, search, and programmatic channels, managing budgets over US$10M annually for global brands including Google and Estee Lauder Companies across Japan, the UK, and global markets. I excel in demand generation, ROAS optimization, and MMP integration, with leadership across cross-functional teams. I recently led cross-channel performance at WPP and hold an MBA in Marketing Management. I’m passionate about driving growth for ambitious brands and collaborating with diverse partners to deliver measurable results.…Hi, I’m Kajal Sharma—a Senior Performance Marketing Manager based in Singapore. I bring 6+ years of full-funnel acquisition across paid social, search, and programmatic channels, managing budgets over US$10M annually for global brands including Google and Estee Lauder Companies across Japan, the UK, and global markets. I excel in demand generation, ROAS optimization, and MMP integration, with leadership across cross-functional teams. I recently led cross-channel performance at WPP and hold an MBA in Marketing Management. I’m passionate about driving growth for ambitious brands and collaborating with diverse partners to deliver measurable results.

Available to hire

Hi, I’m Kajal Sharma—a Senior Performance Marketing Manager based in Singapore. I bring 6+ years of full-funnel acquisition across paid social, search, and programmatic channels, managing budgets over US$10M annually for global brands including Google and Estee Lauder Companies across Japan, the UK, and global markets.

I excel in demand generation, ROAS optimization, and MMP integration, with leadership across cross-functional teams. I recently led cross-channel performance at WPP and hold an MBA in Marketing Management. I’m passionate about driving growth for ambitious brands and collaborating with diverse partners to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Manager, Cross-Channel Performance at WPP Media

October 1, 2025 - February 1, 2026

Managed US$5M+ quarterly paid media budget across Search, Paid Social, and Programmatic for Google Play, Android, and Gemini product lines in Japan.

Paid Social Manager at Brainlabs

January 1, 2024 - July 1, 2025

Led full-funnel demand generation for Estée Lauder Companies' 16-brand portfolio (MAC, La Mer, Bobbi Brown, Clinique), Formula 1, and Crocs UK across global markets.

Paid Media Manager at Grapes Global

January 1, 2023 - January 1, 2024

Directed performance media for Flipkart's flagship US$12M+ 'Big Billion Days' campaign, delivering 20M+ unique user reach across paid channels.

Paid Media Specialist (Contractor, Remote) at Agency Stack AU

September 1, 2021 - December 1, 2022

Managed paid search and social campaigns for Australian SME clients: optimized lead generation funnels and reduced cost-per-lead by an average of 22%.

Lead Generation Analyst at Uplers Solutions

January 1, 2021 - September 1, 2021

Executed lead generation campaigns across Google Ads and LinkedIn; managed CRM workflows in Salesforce and HubSpot to support B2B pipeline growth.

Freelance Digital Marketing Consultant at Self-Employed, Remote

September 1, 2019 - December 1, 2020

Delivered paid media, SEO, and content strategy for clients across e-commerce and services; built and scaled campaigns from scratch with limited budgets.

Paid Social Manager at Brains Labs

January 1, 2024 - July 1, 2025

Led full-funnel demand generation for Estee Lauder Companies' 16-brand portfolio (MAC, La Mer, Bobbi Brown, Clinique), Formula 1, and Crocs UK across global markets. Delivered 3.0x ROAS and achieved 21% YoY reduction in CPA through structured audience segmentation, creative A/B testing, and cross-platform incrementality testing. Captured 34% YoY sales surge during peak retail windows via proactive budget reallocation to outpace competitor Share of Voice (SOV). Managed quarterly budgets of US$600K - US$4M: presented brand lift and incrementality insights at global QBRs, leading distributed teams across India and Argentina.