Available to hire
Hi! I’m Kamakshi Jain, a passionate brand and social media manager with over 5 years of experience in strategizing full-funnel campaigns across platforms like Instagram, WhatsApp, and on-ground activations. I love blending creativity with consumer psychology to build engaging communities and drive meaningful results for brands.
With a background in design from NIFT and hands-on experience leading marketing for fitness, fashion, and tech brands, I specialize in integrated marketing, content creation, and performance marketing collaborations. I enjoy working cross-functionally and partnering with creators to bring brands to life in unique, memorable ways.
Work Experience
Social Media Manager / Brand Manager / App Development Manager at Cube Club
August 1, 2023 - February 28, 2025Managed social media and brand strategy for a fitness startup dedicated to making fitness fun and convenient in India. Organized fitness challenges and community-building events, resulting in viral content and increased orders. Developed a strategic content calendar, managed teams in creative content and trend spotting, and created exclusive engagement channels. Collaborated on social fitness app development, managing tech teams and designing user funnels to enhance customer experience and sales channels. Successfully partnered with coaches to support business growth via the app.
Brand & Social Media Manager at Cube Club
May 1, 2023 - PresentLed full-funnel brand and campaign strategy across Instagram, WhatsApp, on-ground activations, and app-based experiences. Developed and executed content calendar resulting in viral engagement and direct orders. Organized fitness street events and creator-led runs to boost brand awareness. Designed customer journey for a social fitness app to improve retention and sales. Built and managed a branded WhatsApp community including gamification features. Partnered with coaches to launch creator-first marketing strategies.
Brand Marketing Lead at Shop.TV
January 31, 2023 - July 30, 2025Built a niche fashion community and grew social presence to 7K+ in 4 months. Executed influencer marketing campaigns resulting in an 82% increase in engagement. Produced reels with 2M+ views promoting sustainable fashion brands. Managed content, branding, and onboarding of 30+ stores on the platform.
Founder & Marketing Strategist at Deside
May 1, 2021 - July 30, 2025Launched and managed an online marketplace for small Indian fashion brands. Onboarded and retained 55+ sellers contributing significantly to GMV. Directed monthly marketing activities around pricing, live streams, and social storytelling. Assisted sellers with operations and visibility to scale business via strategic campaigns.
Branding and Small Business Acquisition at Shop.Tv
March 1, 2021 - October 31, 2022Built and grew a community from 0 to 7k followers within 4 months. Executed micro-influencer collaboration strategies that increased brand reach significantly, raising awareness about sustainability in fashion. Managed WordPress website development and onboarding of 30+ clothing stores. Focused on partnership retention and operational issue resolution to support small businesses selling fashion online.
Founder at Deside
March 1, 2020 - May 31, 2021Founded a marketplace for small thrift stores in India, facilitating onboarding and retention of 55 sellers with strong operational support. Managed top sellers, planned monthly marketing and pricing strategies, and maintained effective communication to resolve operational challenges. Helped sellers optimize app usage to grow monthly revenue.
Education
Bachelor of Design at NIFT
January 1, 2016 - December 31, 2020Bachelors of Design at NIFT
January 1, 2016 - December 31, 2020Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Software & Internet, Professional Services
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